PREMIUM MUSIC VIDEO SERVICE CATAPULTED INTO TOP 10 AMONG VIDEO WEB NETWORKS IN JANUARY; HAD 35.4 MILLION UNIQUE VISITORS IN FEBRUARY, ACCORDING TO COMSCORE
VEVO ANNOUNCES PROCTER & GAMBLE, FORD LINCOLN MERCURY, COMCAST, SEARS AND SONY AS NEWLY-SIGNED ADVERTISING AND MARKETING PARTNERS
NEW YORK, NY, Wednesday, March 10, 2010 – VEVO ranked among the web’s top 10 video networks in January and, for the third consecutive month, was the most-visited U.S. web network in the coveted Entertainment-Music category with 35.4 million unique visitors in February, according to new data released by comScore Media Metrix, a recognized leader in measuring the digital world. VEVO also announced today it has signed nearly 20 new brand advertising and marketing partners for 2010, covering such important consumer categories as Automotive, Entertainment, Retail, Health and Fitness, Consumer Packaged Goods, Telecommunications and Health & Beauty. The announcements were made by Rio Caraeff (President and CEO, VEVO) and David Kohl (Executive Vice President, Sales and Customer Operations, VEVO).
The premium music video and entertainment service continues to build its audience. VEVO now ranks in the top 10 of all video content networks online by unique video viewers, according to comScore’s January Video Metrix numbers, which were released last week. With 35.4 million unique visitors in February, VEVO has also been number one in the Entertainment-Music category for three consecutive months. In December, VEVO became the most-visited entertainment-music network in the U.S. with over 35 million unique visitors – just three weeks after its launch. In January, the network again topped the comScore rankings. VEVO has reached nearly two billion total videos streamed since its launch according to internal metrics.
VEVO also announced Bally Total Fitness, Comcast, Cox Communications, Estee Lauder (Viva Glam 2010), Ford Lincoln Mercury, Kmart, Sears DieHard, Sony Corporation of America, Sony Pictures Home Entertainment, Warner Bros. Pictures and Procter & Gamble signature brands Nice & Easy, Tide, Oil of Olay, Pepto-Bismol, Nyquil and Natural Instincts have all committed to major advertising and marketing campaigns across the VEVO Network.
“We are very pleased with the comScore results, which validate the popularity of great music and videos combined with powerful distribution within the VEVO Network,†said Caraeff. “This data, combined with the fact that we have streamed nearly two billion premium music video streams since our launch, demonstrates the widespread appeal of our programming. VEVO was launched to raise the bar and enhance the quality of the experience for premium music video on the web and fans across the country have immediately embraced our offering. We look forward to continuing to bring our passionate fans even more of what they have asked for – great-looking and sounding music video programming from their favorite artists.â€
“VEVO is pleased to partner with some of America’s most well-known and best-loved brands,†commented Kohl. “Music fans have very quickly come to regard VEVO as a top music destination and brand, as evidenced by our leading traffic numbers and original programming. We look forward to creating innovative campaigns for each of our new brand partners which harness VEVO’s vast traffic while targeting key audiences to achieve their business goals.â€
Caraeff added: “VEVO is working with over 30 of the largest national brand marketers and advertisers on campaigns to reach our highly coveted and relevant demographic. Our brand marketing partners understand the power of premium music and entertainment to connect with passionate consumers and we are happy we can provide an enticing bridge this early in our development.”
VEVO’s significant audience scale and reach are the result of its network strategy. The VEVO Network represents an ongoing effort to “power premium music video experiences†by bringing the best music programming to fans anywhere and everywhere they happen to be. The VEVO Network includes VEVO within YouTube, VEVO.com (the service’s marquee destination site) and a VEVO-branded embedded player, creating the largest music video audience network online. Recent additions to the VEVO Network include previously announced partners AOL and CBS Interactive Music Group, who will be launching this spring.
VEVO’s other charter brand partners include Activision Blizzard, Amstel, AT&T, Axe, Canon, Colgate-Palmolive (Wisp), Dove, Elizabeth Arden, Infiniti, MasterCard, McDonalds, MillerCoors (Peroni), Nikon and Stoli among others.
About VEVO
VEVO is the leading innovative online premium music and entertainment service for consumers, advertisers and content owners that blends the very best in musical content with cutting-edge video technology and a thriving user community powered by YouTube. The content is made available across the VEVO Network, which includes VEVO.com (the service’s marquee destination site), on YouTube through a VEVO-branded channel, and through a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, expanding the reach of the VEVO Network across the worldwide web.
VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in Los Angeles and New York. The VEVO Network features the most extensive catalog of premium music content found anywhere on the web thanks to deals with such leading music companies as Universal Music Group, Sony Music Entertainment, EMI Music, ABKCO, Big Machine Records, CBS Interactive Music Group, Concord Music Group, Hollywood Records, Lyric Street Records, Razor & Tie Entertainment, Walt Disney Records, Wind-up Records, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others. Explore VEVO at www.vevo.com.