More Than 39 Million Viewers Make Last Night’s Grammy Audience the Second Largest Ever
Last night’s broadcast of the 54TH ANNUAL GRAMMY AWARDS delivered more than 39 million viewers, the largest Grammy audience since 1984 and the second largest in history, according to Nielsen preliminary live plus same day fast affiliate ratings (8:00-11:30 PM) for Sunday, Feb. 12.
In key demographics, THE GRAMMY AWARDS averaged a 14.1/32 in adults 18-49, matching its best since 1990 (14.2), a 16.0/33 in adults 25-54, best since 1988 (16.1) and 12.1/31 in adults 18-34, best since 2001 (13.5)
Final ratings for the entire broadcast will be available later this morning (PT).