“La Reina del Sur†Beats Univision for Third Consecutive Week at 10pm Among Adults 18-49, Adults 18-34 –#1 program Monday through Thursday at 10pm Among Adults 18-34 Regardless of Language
Telemundo Becomes Fastest Growing Spanish Language Broadcast Network Year-Over-Year and Month-Over-Month
MIAMI – April 27, 2011 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced April 2011 was the highest-rated monthly performance for Telemundo in the network’s history in prime among total viewers (persons 2+) and adults 18-49, according to Nielsen Media Research. April 2011 also ranks as Telemundo’s highest rated month ever across the key women 18-49, men 18-49 and adults 18-34 demographics.
Telemundo was the fastest growing Spanish-language network in primetime year-over-year and month-over-month among total viewers (persons 2+), adults 18-49 and women 18-49 based on percent change compared to April 2010 and March 2011, respectively. Telemundo was also the fastest growing Spanish-language network year-over-year, regardless of language, among adults 18-49.
“These ratings are a strong affirmation that Telemundo’s commitment to original content has provided the foundation for its current and future success. This performance is a tribute to the hard work and dedication of the Telemundo talent behind and in front of the cameras,†said Don Browne, President, Telemundo Communications Group.
In Monday through Friday prime, Telemundo delivered nearly 1.6 million total viewers (persons 2+) (1,574,000) and 932,000 viewers among adults 18-49. The network also delivered 521,000 adults 18-34. Year-over-year, Telemundo reported +42% growth among total viewers (persons 2+) (1,574,000 vs. 1,109,000) and +38% among adults 18-49 (932,000 vs. 676,000). Month-over-month, Telemundo reported +7% growth among total viewers (persons 2+) (1,574,000 vs. 1,475,000), +9% among adults 18-49 (932,000 vs. 852,000 and +11% among adults 18-34 (521,000 vs. 470,000).
Telemundo also garnered its best share of the Spanish-language television audience ever (defined as Telemundo, Univision and Telefutura) in Monday through Friday prime with 28% among adults 18-49 and 29% among adults 18-34.
In Monday through Sunday prime, Telemundo delivered over 1.3 million total viewers (persons 2+) (1,327,000) and 789,000 viewers among adults 18-49. The network also and 448,000 adults 18-34. Year-over-year, Telemundo delivered a +29% increase among total viewers (persons 2+) (1,327,000 vs. 1,029,000) and +25% among adults 18-49 (789,000 vs. 632,000). The network’s +25% growth among adults 18-49 surpassed all broadcast networks’ year-over-year performance, regardless of language.
Month-over-month, Telemundo reported gains of +5% among total viewers (persons 2+) (1,327,000 vs. 1,267,000), +8% among adults 18-49 (789,000 vs. 731,000) and +10% among adults 18-34 (448,000 vs. 409,000). Telemundo garnered its best share of the Spanish-language television audience ever (defined as Telemundo, Univision and Telefutura) in Monday through Sunday prime with 27% among adults 18-49 and 28% among adults 18-34.
“LA REINA DEL SURâ€
For the third consecutive week, “La Reina del Sur†beat Univision from 10-11pm among adults 18-49 and adults 18-34. Telemundo delivered 2,375,000 and 1,316,000 viewers in the demographics, respectively, while Univision delivered 2,142,000 and 1,156,000 viewers during Monday-Thursday of last week.
The week of April 18 also marked the 5th consecutive week that “La Reina del Sur†out-delivered Univision’s 10-11pm programming among men 18-49 and the 8th consecutive that the telenovela beat Univision among men 18-34.
In addition, regardless of language, Telemundo was the #1 broadcast network last week with “La Reina del Sur†in the Monday through Thursday 10-11pm daypart among adults 18-34, men 18-49 and men 18-34. It was #2 among adults 18-49, beating ABC and NBC.
Source: The Nielsen Company, NPM, Live + Same Day, program average strict dayparts used for M-F 7-11pm, M-Su 7-11pm and M-Thu 10-11pm; 3/28/11-4/24/11 vs. 2/28/11-3/27/11 and 3/29/10-4/25/10; 4/18/11-4/21/11. Spanish share defined among Telemundo, Telefutura and Univision.