Speedo Dives in with Michael Phelps and 505 Games to Push The Limit

Speedo Dives in with Michael Phelps and 505 Games to Push The Limit

International brand support first swimming game on Kinect for Xbox360®

Milton Keynes, UK – July 15, 2011 – 505 Games and Speedo today announce the inclusion of one of Michael Phelps’ international sponsors in the forthcoming Push the Limit game.  Launching in October 2011, Michael Phelps: Push the Limit is a fun game for all ages that will get players off the couch, competing and having fun against each other and one of the world’s greatest athletes.

The Speedo brand will appear on all swimwear and caps in-game as well as touch pads within all of the pool environments.  In Michael Phelps: Push the Limit, players strive to compete in the Annual Games which are held in the Speedo Stadium, a specially built in game environment fully branded by Speedo.

“Speedo is synonymous with swimming and the inclusion of the Speedo brand in-game brings further realism to the game.   As one of Michael Phelps’ long standing partners, we are delighted to have them as part of this,”  commented Ian Howe, President, 505 Games, North America.

“Michael Phelps: Push The Limit takes the thrill of competitive swimming from the pool into the living room, giving even those who don’t swim regularly the chance to get involved and engage with the sport. I’m sure that individuals, friends and families worldwide will enjoy the challenge of taking on Michael Phelps, and we hope it may even inspire those who play the game to take to the pool for real!” said Sean Hastings, Vice President of Product and Marketing at Speedo International.

Michael Phelps: Push The Limit is exclusive to Kinect for Xbox 360 and uses its unique motion sensor technology to allow players to use their movements to participate in game. Players can work their way through a career mode where they race Michael or have fun racing family or friends head to head.

Visitors and media at the 14th FINA World Championships in Shanghai (July 16th – 31st) will get the chance to preview the game at a special Speedo branded area at Shanghai’s Oriental Sports Center during the Championships ahead of its worldwide release.

Michael Phelps: Push the Limit is being developed by Blitz Games and published by 505 Games for release in October 2011.  For more information on this title, please visit www.michaelphelpsgame.com.

About 505 Games
505 Games is a global publisher of video games, publishing games for all ages across multiple platforms including, Microsoft Xbox 360®, Sony PlayStation® 3, Nintendo Wii™ and DS, PC download, Facebook, iPhone®, Xbox LIVE®, and PlayStation®Network.

505 Games has offices in key territories around the world to publish and distribute its library of successful titles which include ArmA II, IL2 Sturmovik: Birds of Prey, the Cooking Mama World series, Naughty Bear, Backbreaker and Zumba Fitness.

505 Games is headquartered in Milton Keynes – UK, with international offices in Lyon (France), Munich (Germany), Milan (Italy), Madrid (Spain) and Los Angeles (U.S.A). A further network of key distribution partners based in Nordic territories and Australia enable global distribution of 505’s titles.

To see the latest releases, news and more about 505 Games go to: www.505games.co.uk

About Speedo®
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations.  In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefines swimwear again with Fastskin® LZR RACER® – the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garçons put Speedo® at the cutting edge of design. As the world’s leading swimwear brand, Speedo® is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps.  Speedo® is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

About Blitz Games:
Blitz Games is dedicated to creating engaging, mass-market, boxed console titles for all ages and across all platforms. A division of Blitz Games Studios, Blitz Games staff are experts in developing games for some of the world’s highest profile brands. www.BlitzGames.com.