‘N Sync’s Lance Bass and Entourage’s Emmanuelle Chriqui go
Head to Head for Charity in the “Power of 2” Challenge
Fans Help Stars Raise Money for St. Jude Children’s Research
Hospital and Colon Cancer Canada
LOS ANGELES, May 30, 2012 (GLOBE NEWSWIRE) — Beginning today, May
30th, ‘N Sync’s Lance Bass and Entourage’s Emmanuelle Chriqui will
battle to see who can raise the most money for their favorite charity,
St. Jude Children’s Research Hospital or Colon Cancer Canada. The Power
of 2 (www.power-of-2.org), a charity initiative dedicated to unlocking
celebrity power for social good,has wrangled the star studded pair to
duke it out for their debut American P2 match-up — and there’s a
catch, the loser has to perform a crazy stunt.
The Power of 2 allows celebrities to go beyond the red carpet and use
social media as a tool to make meaningful social impact and educate
their fans. And, the bet will make things very interesting. Fans can
donate $2 or more to Emmanuelle and Lance’s favorite charity at
www.power-of-2.org as many times as they would like up till midnight on
Thursday, June 14th to see who will be crowned the Power of 2 champion.
Both charities will win, but the celebrity loser will have to cash in
during a very public dare. If Emmanuelle wins, Lance will dress up as
PooFu the dog (a costume he wore for one of his first jobs in Laurel,
Mississippi) and Emmanuelle will walk him though LA’s Runyon Canyon,
the area’s most popular hiking and dog walking spot.
“I lost my mother to colon cancer at a very young age and my father
continues to battle the disease,” states Emmanuelle. “This is a cause
very close to my heart, and it’s a preventable cancer if caught in
time. That’s why I’ve made it my mission to promote awareness and take
the shame out of getting tested. And this spring I’m looking forward to
this Power of 2 competition, earning the most donations and taking
Lance on a good long walk.”
But if Lance wins, Emmanuelle will have to hit the stage and sing with
Steel Panther at the House of Blues on Sunset Boulevard and face that
all too common fear, even for an accomplished actor, singing in public!
“I know Emmanuelle has a real fear of singing in public, so if I’m
going to win this Power of 2 wager I want to see her hit the stage,”
says Lance. “And this is such a great, and easy, opportunity for all of
us to use social media for good. My charity, St. Jude Children’s
Research Hospital, does more than good. They change the lives of kids
and families all over the world, every single day.”
The Power of 2 is win-win-win: Both charities get a big check to
support their great work, Emmanuelle and Lance have fun online
conversations with their fans and colleagues, and fans get an
opportunity to engage and support their favorite celebrity through an
important social cause. Get social Twitter @PWROF2 and Facebook
That’s the Power of 2.
About Power of 2
Power of 2 is a Public Inc. initiative (www.publicinc.com) aimed at
unlocking the power of celebrity for social good. Public Inc. is social
purpose business that believes everyone should profit by doing good.
The company mobilizes the public through innovative fundraising,
advocacy and volunteer engagement campaigns for worthwhile causes. With
the Power of 2, the principle is simple. Two celebrities go
head-to-head to see who can raise the most money for the charity that
they are passionate about. The request to their fans is to give $2 or
more, get 2 friends to do the same and see who comes out on top. To up
the ante (and the fun) there is a wager on the deal between the two
celebrities. This spring, it’s Emmanuelle Chriqui vs. Lance Bass, may
the best fundraiser win!
About St. Jude Children’s Research Hospital
Since opening 50 years ago, St. Jude Children’s Research Hospital
(www.stjude.org) has changed the way the world treats childhood cancer
and other life-threatening diseases. No family ever pays St. Jude for
the care their child receives, and for every child treated, thousands
more have been saved worldwide through St. Jude discoveries. The
hospital has played a pivotal role in pushing U.S. pediatric cancer
survival rates from 20 to 80 percent overall, and is the first and only
National Cancer Institute-designated Comprehensive Cancer Center
devoted to children. It is also a leader in the research and treatment
of blood disorders and infectious diseases in children. St. Jude was
founded by the late entertainer Danny Thomas, who believed that no
child should die in the dawn of life. Join that mission by visiting
stjude.org or following us on facebook.com/stjude and
twitter.com/stjude.
About Colon Cancer Canada
Colon Cancer Canada (www.coloncancercanada.ca) is a national
organization dedicated to saving lives through increasing public
awareness of colorectal cancer and access to screening, funding
research initiatives, and providing colorectal cancer patient support.