LET IT RIP! Rising Star Games Announces All-New BEYBLADE Game for Nintendo 3DSâ„¢

BEYBLADE: Evolution To Feature Exclusive Metal Toy in Collector’s Edition and Showcase a Revolutionary All-New BEYBLADE TV Series

LOS ANGELES — April 25, 2013 — Rising Star Games Inc, a leading publisher of interactive entertainment, today announced BEYBLADE: Evolution, an all-new game for the Nintendo 3DSâ„¢. BEYBLADE: Evolution is being published worldwide by Rising Star Games licensed by d-rights Inc. and representative Nelvana Enterprises. Expected to spin into retail this fall, the game will be available in two versions: a standalone Nintendo 3DS edition, and in collaboration with Hasbro, a collector’s edition, which includes an exclusive, six-piece BEYBLADE Wing Pegasus 90WF toy previously unavailable outside of Japan.

Developed to take advantage of the unique capabilities of the Nintendo 3DS, BEYBLADE: Evolution lets players launch their in-game BEYBLADE, using the gyro and motion sensors and manipulating the viewing angle with the Augmented Reality camera for precise control and adjustment. Players engage in real-time multiplayer battles or follow the Story Mode campaign unlocking new parts and information to fine-tune their tops in the Bey Factory.

BEYBLADE: Evolution game play is an exciting take on the Metal Saga television series which has enjoyed monumental global success since its launch in 2010. Consumers will also now have an exclusive opportunity to unlock and view a sneak peek of the newest upcoming TV series BEYBLADE: Shogun Steel,which will feature the revolutionary new toy line by Hasbro. With a global release date of Fall 2013, this exciting and highly anticipated TV season introduces an entirely new generation of characters to fans apart from the Metal Saga series, showcasing an innovative storyline twist that highlights strategic warrior spirit battling.

“We are delighted to be working with Hasbro, Nelvana and d-rights on this innovative game made specifically for the Nintendo 3DS system and to include an exciting new chapter in the series,” said Martin Defries, Rising Star Games’ managing director. “We’re also thrilled to be able to offer fans the opportunity to get their hands on an exclusive battle top that is sure to be a must-have among serious players.”

“BEYBLADE continues to offer an exciting world of interaction between the television series, toys, games and tournament community,” said Colin Bohm, Managing Director, Nelvana Enterprises. “We are pleased to be partnering with Rising Star Games to bring this engaging new gaming experience to the fans.”

In the American markets both SKUs are to be sold by Rising Star Games’ distribution partner, D3Publisher.

The top-rated animated TV series can be seen in over 80 countries, including Canada (YTV), U.S (Cartoon Network), U.K (NickToons), France (Gulli), Germany (Nickelodeon) and Latin America (Disney XD).

About D3Publisher
D3Publisher is a leading worldwide publisher of interactive entertainment software for all platforms, including console and handheld gaming systems, personal computers, smartphones, and tablets. The company also owns development studio Vicious Cycle Software, Inc., and its technology platform, Vicious Engine 2™.  For more information about D3Publisher and its products, please visit: www.d3publisher.us.

About Nelvana Enterprises
Founded in 1971 as a small independent studio, Nelvana is now one of the world’s leading international producers and distributors of children’s animated and live-action content. Nelvana is comprised of Nelvana Studio and its distribution arm Nelvana Enterprises and owned by Corus Entertainment Inc. Nelvana Studio is a globally recognized studio that produces a stable of award-winning and globally renowned brands that focus on comedies, preschool, boys and live action. Leading boys action brands include anime series BEYBLADE: Metal Fury, BEYBLADE: Shogun Steel and Bakugan. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 3,800 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Nelvana Enterprises distributes programming from the Nelvana Studio and key creative partners to broadcasters, home entertainment and digital distribution partners the world over. Its merchandise licensing team manages consumer products licensing globally, including home entertainment and interactive. Visit the Nelvana website at www.nelvana.com.

About d-rights Inc.
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About Rising Star Games
Rising Star Games USA, based in Los Angeles, CA, with their head office based in the United Kingdom, distributes interactive entertainment software in North American and European territories for Microsoft Xbox 360â„¢, Nintendo 3DSâ„¢, Nintendo DSâ„¢ and Nintendo Wiiâ„¢, Sony PlayStation®3 system and Sony PSP® (PlayStation®Portable) system. Bringing decades of combined experience with unique knowledge and a genuine passion for interactive entertainment, Rising Star Games expanded its reach to a larger Western audience in 2012, and delivered such notable titles as Under Defeat HD Deluxe Edition, Carrier Command, Akai Katana, and are making waves with a robust 2013 lineup, which includes the industry-polarizing Deadly Premonition: The Director’s Cut, and the legendary Super Black Bass 3D. More information on Rising Star Games can be found at www.risingstargames.com.