UNIVERSAL CITY, CA – February 7, 2011 – Jenni Rivera, the iconic Latin music superstar, returns for season two of her mun2 original reality series I Love Jenni on March 4 at 9pm/8c. The series was the #1 reality series on Hispanic Cable, beating Galavision, Discovery en Español, MTV Tr3s, Gol TV, ESPN Deportes, during its 2011 season run, according to Nielsen. I Love Jenni is the mun2’s most watched original program to date. Compared to programs on general market cable networks, I Love Jenni tied with USA network, beating ABC Family, Cartoon Network, Comedy Central, TNT and Spike among Hispanics 18-34 during its 2011 run. For a sneak peek, visit: https://www.facebook.com/pages/I-Love-Jenni/175816579181516
I Love Jenni series episodes and conversations-too-frank-for-cable will be available on mun2.tv/jenni. The series will be the first non-linear launch for the channel, appearing on video on demand (VOD) on Comcast and Time-Warner cable operating systems on February 22. mun2 is running a “Mujeres Mandan†sweepstakes to win a trip for two to Los Angeles; as well as the “Who Loves Jenni†watch-and-win super fans contest to win a trip to Los Angeles and a chance to meet the Rivera family. For more information visit mun2.tv/diva and mun2.tv/jenni.
To locate a mun2 channel go to mun2.tv/get.
mun2 is the #1 bicultural, entertainment and lifestyle cable network amongst Gen YLA (Hispanic,18-34). The network recently finished its best ratings year in its history, according to Nielsen, with double-digit, year-over-year growth in all key demos, compared to 2010.
I Love Jenni season 2
In the series’ premiere episode we see Jenni’s stratospheric career aspirations soaring. In season one viewers visited the set with Jenni for her feature film debut, Filly Brown. In season two, Jenni and her family travel to the prestigious Sundance Film Festival for the feature’s debut, as the independent project – with Gina Rodriguez, Lou Diamond Phillips and the film’s co-producer, Edward James Olmos – screens for influential tastemakers from around the world as Jenni conquers yet another medium.
Season two will also reveal Jenni in Mexico as she comes to grips with a devastating health scare and meets with a medical specialist. It is a gripping episode – just as some of her biggest dreams are being realized she has to deal with a potentially overwhelming health scare and the subsequent treatment that forces her to do something Jenni has a hard time doing…slowing down!
Rivera’s family will once again be featured prominently: it mirrors the powerful emotional spectrum that features the matriarch, who is also a co-Executive producer of the show, and the family dramas of her five children, her first grandchild, and her new husband, former major league baseball player Esteban Loaiza. Rivera is also developing an as yet un-named, mun2 original series spotlighting the adventures of her daughter Chiquis, who assists Jenni in maintaining her media empire. Audiences met Chiquis in the 2010 series Jenni Rivera Presents: Chiquis and Raq-C.
The 20 episode series is being Executive Produced by Rivera in association with her Jenni Rivera Enterprises, Pete Salgado for Jenni Rivera Enterprises, Shari Scorca for mun2, and Edward Paige and Liane Su for Blank Paige Productions. The series has returning sales commitments from top network sponsors Target, Toyota and T-Mobile, previous partners in mun2’s Rivera projects.
One of the premier properties for mun2, I Love Jenni was the top rated series for mun2 in 2011, and had an unduplicated audience of nearly 3.5 million total persons in its entire 2011 run, according to Nielsen. Jenni Rivera properties – including Jenni Rivera Presents: Chiquis and Raq-C – continues to be the highest-rated, original reality series on the network. The series garnered over 660k streams on mun2.tv, with the most impressions for an original series in the sites history. The series was also the highest video on demand (VOD) offering by the network, with close to half a million views to date.
Rivera has built one of the largest and rapidly increasing cross-platform, brand empires. A dominant force in the U.S. and Mexico, she has sold over 22 million records worldwide, with 5 Double Platinum, 15 Platinum and 15 Gold RIAA records in U.S. Her live concert tours are sold-out events, and she is an active personality in the social media community and launches her fashion and cosmetic lines this fall. She is one of the most awarded Regional Mexican artists, having been a multiple Grammy nominee, and multiple winner of Premios de la Musica and Billboard Music awards. She was recently awarded the “El Premio de la Estrella” award at the 2011 Billboard Mexican Music awards.
Source: The Nielsen Company. ILJ: NPM Hispanic P18-34 L+SD IMP, (3/5/11-6/12/11) Sun 2pm, cable network ranker. YOY: NPM Live+SD, A18-34 & A18-49 IMP 2011 Year Avg. (12/27/10-12/25/11 ) vs. 2010 Year Avg. (12/28/09-12/26/10). Unduplicated Audience: 2+ cume 6+ min qualifier, ILJ 3/5/11-6/12/11. mun2.tv: Omniture.
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www.mun2.tv, @mun2, @jennirivera
About mun2:
mun2 (mun-dos) is the lifestyle Hispanic cable network for today’s generation YLA (Young Latino Americans,18-34). As the leading bicultural network that amplifies the Latino experience, mun2 is culturally relevant and uniquely American. From reality to music, on-air to its digital mun2.tv, mun2 creates original content across a multi-screen platform. As the only nationally measured bicultural cable network by Nielsen, mun2 has an increased distribution to over 36 million households, and is a part of Telemundo Media, a division of NBCUniversal.