We all know that WWE’s WrestleMania is a huge event, but did you know it is also makes a tremendous economic impact to a city?
The city of Atlanta quickly learned (according to a study conducted by the Enigma Research Corporation) as it was announced today that WrestleMania generated $62.1 million for the city.
This is a new record as this is a $17 million increase over WrestleMania XXVI.
The research also found that WrestleMania XXVII generated $7.8 million in local, state and county taxes.
Atlanta Mayor Kasim Reed said, “”We are proud to have partnered with an organization that not only helped significantly contribute to the economy of Atlanta, but also gave back to the community in a multitude of ways. WrestleMania Week brought tens of thousands of fans from across the world to our great city and furthered Atlanta’s reputation as one of the sports and entertainment capitals of the world. We look forward to the possibility of hosting a future WrestleMania.”
WWE’s Senior Vice President of Special Events, John P Saboor said, “WWE is thrilled that the city of Atlanta and the great state of Georgia were the recipients of the largest economic windfall to date for WrestleMania. We would like to thank Mayor Reed and all of the public and private sector partners in Atlanta for embracing WWE and our worldwide fans, and for helping create an exceptional outcome for WrestleMania XXVII.”
A capacity crowd of 71,617 fans from all 50 states and 30 countries attended WWE’s pop culture extravaganza this past April.
Key highlights from the study included:
– $62.1 million of direct, indirect and induced impact derived from spending by
non-locals visiting specifically for WrestleMania XXVII.
– 75% of fans that attended WrestleMania were from outside the Atlanta area, with 61% staying three nights or more.
– The economic impact derived from WrestleMania Week equated to the creation of 621 full-time jobs for the area.
– 52% of fans that attended WrestleMania were between the ages of 20 and 34, 21% were under the age of 20 and 20% were between the ages of 35 and 49.
Next year, WrestleMania XXVIII will take place Sunday, April 1 at Sun Life Stadium in Miami, FL. The main event will feature John Cena® taking on The Rock® in an epic encounter.
The event will be broadcast on pay-per-view, and viewed in more than 100 countries. Tickets go on sale Saturday, November 5 at 10 AM EST through all Ticketmaster outlets, www.ticketmaster.com or by calling 1-800-745-3000.