ABC’s Music Lounge will debut the world premiere of Lady Antebellum’s new music video, “Hello World,” on THURSDAY, OCTOBER 28, beginning at 12:01 a.m. An exclusive first look of the video will be available for streaming at www.abcmusiclounge.com for 96 hours. Lady Antebellum is nominated for five 2010 CMA Awards, including Entertainer of the Year, Vocal Group of the Year, Album of the Year for Need You Now, Single of the Year for “Need You Now,” and Music Video of the Year for “Need You Now.” Each member has also been honored with an additional nomination individually in the Song of the Year category as songwriters for “Need You Now.”
“Hello World” is Lady Antebellum’s follow-up to three consecutive No. 1 hits from their Triple Platinum album, “Need You Now.” The ballad, released on October 4, follows “American Honey,” “Our Kind of Love” and the chart topping and cross genre favorite, “Need You Now.” Directed by Roman White, the video was shot in Nashville earlier this month.
“The 44th Annual CMA Awards” will be hosted for the third time by Brad Paisley and Carrie Underwood and broadcast live from the Bridgestone Arena in Nashville, WEDNESDAY,
NOVEMBER 10 (8:00-11:00 p.m., ET) on the ABC Television Network.
ABC Music Lounge, which launched in May 2009 on ABC.com, provides users with an interactive online music experience that is uniquely ABC. Reflective of the network’s commitment to using digital platforms to deepen its relationship with viewers, the ABC Music Lounge showcases everything about the music and artists featured on ABC’s popular primetime schedule, offering a deep catalog of music-related content. The site features a streaming radio station programmed with over 24 hours of music featured on such ABC series as “Brothers & Sisters,” “Castle,” “Desperate Housewives,” “Grey’s Anatomy,” “Private Practice,” “Scrubs” and “Ugly Betty,” among others. Visitors to the site can get a glimpse of ABC’s music future as the radio station also showcases new music picked by series producers, music supervisors and others involved in the music selection process for shows that have previously seen tremendous success.
In addition to a streaming radio station, the ABC Music Lounge is home to music videos, exclusive performance footage, photos and behind-the-scenes interviews with artists, series producers and music supervisors on topics such as “why certain songs were chosen for specific scenes” and “how having their music featured within a show affected their careers.”