ABC Draws its Largest Overall Audience on the Night in 3 Weeks
Standing as the 2nd-Most-Watched TV Show in its 8pm Time Slot,
ABC’s “Last Man Standing” Outdraws Fox’s “Glee” by 2.0 Million Viewers
ABC’s “Man Up!” Holds Nearly All of its Adult 18-49 Audience Week to Week
ABC’s “DWTS: The Results” Scores its Best Performance in Total Viewers and
Adults 18-49 in 3 Weeks and 2nd-Highest Numbers of the Season with Key Women
Growing its Overall Audience for the 3rd Straight Week,
ABC’s “Body of Proof” Hits a Season High in Total Viewers
Tuesday Night (8:00-11:00 p.m.)
Drawing its biggest audience on the night in 3 weeks, ABC finished as the No. 2 most-watched network (11.0 million) on Tuesday evening to CBS, leading Fox by 4.0 million viewers (7.0 million) and NBC by 5.0 million (6.0 million).
“Last Man Standing” (8:00-8:30 p.m.)
Starting out the night for ABC at 8:00 p.m. against CBS’ top-rated “NCIS,” ABC’s “Last Man Standing” stood as the 2nd-most-watched TV show overall (9.3 million), outdrawing Fox’s “Glee” by 2.0 million viewers (7.3 million) and NBC’s “The Biggest Loser 12” by 2.8 million viewers (6.5 million). The broad-skewing new ABC comedy also delivered the No. 2 position in the half-hour with Adults 25-54 and Men 18-49, while finishing as the 2nd-highest-rated broadcast program with Kids 2-11 (tie).
“Man Up!” (8:30-9:00 p.m.)
At 8:30 p.m. against stiff competition from the second half-hours of “NCIS” and “Glee,” ABC’s “Man Up!” (1.8/5) held 90% of its Adult 18-49 audience week to week, 100% among Women 18-34 and jumped by 33% among Kids 2-11.
“Dancing with the Stars: The Results” (9:00-10:00 p.m.)
Jumping over its lead-in at 9:00 p.m. and building throughout its broadcast, ABC’s “Dancing with the Stars: The Results” ranked as the 2nd-most-watched TV show in its hour (15.2 million), more than doubling the audiences for Fox’s comedies (+134% – “New Girl”/”Raising Hope” – 6.5 million) and “The Biggest Loser” (+141% – 6.3 million). In addition, the wide-appealing ABC dancing results show finished No. 1 in its slot with key Women (W18-49/W25-54) and was the top-rated broadcast program with Kids 2-11. In addition, “Dancing” defeated the second hour of “The Biggest Loser” by 17% in Adults 18-49 (2.8/7 vs. 2.4/6). The show featured performances by Justin Bieber, while actor David Arquette was the seventh celebrity dancer to be eliminated from the ABC dance competition this season.
* Growing week to week in viewers (+8%) and young adults (+8%), ABC’s “DWTS: The Results” tallied its best results in 3 weeks – since 10/11/11. In addition, the show posted its 2nd-highest numbers this season with key Women (W18-49/W25-54).
“Body of Proof” (10:00-11:00 p.m.)
ABC’s “Body of Proof” registered as the 2nd-most-watched show in the 10:00 p.m. hour (No. 2 drama in its time slot for the 7th week running), beating NBC’s “Parenthood” by 4.8 million viewers (10.1 million vs. 5.3 million). “Body of Proof” also qualified as the No. 2 drama in the time period with Adults 25-54, Women 18-34 and Women 18-49, while ranking No. 1 in Women 25-54.
* Building its overall audience for the 3rd week in a row and rising 11% with young adults week to week, ABC’s “Body of Proof” produced its most-watched telecast this season (10.1 million) and equaled a best-since-premiere number with Adults 18-49 (2.0/5). In addition, the show hit its 2nd-best numbers this season with Adults 18-34 and key Women (W18-34/W18-49).
* “Body of Proof” drastically improved its time period over the same night last year (5.5 million and 1.3/4 on 11/2/10) with Total Viewers (+84%) and Adults 18-49 (+54%).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/1/11.