Alife Aesthetic meets G-Shock Toughness and Technology
DOVER, NJ, January 12, 2011 — G-Shock has joined forces with the pivotal streetwear brand Alife to produce a limited edition timepiece that follows the design language of all Alife products while maintaining the G-Shock standards in water and shock resistance. A first time partnership, the new G5500AL-1 perfectly mirrors the classic, bold, clean and technical advancements native to both G-Shock and Alife.
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“We look forward to having the Alife brand and Casio G-Shock produce a product together. It shows that an independent brand such as ours is able to make enough noise that a brand as large as G-Shock will distribute our product worldwide,†said Robert Cristofaro AKA Jestism©1970 of Alife. “It is very exciting and another step in the direction that the Alife brand will head in the future.â€
Distinctively black on black, the G-Shock X alife watch features a striking reverse LCD paired with understated white detailing. The advanced feature of Self-Charging, Tough Solar Power technology makes the G5500AL-1 both smart and attractive.
Self-Charging, Tough Solar Power – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.
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“We are thrilled to work with such a progressive brand as Alife,†said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We both share a constant commitment to adapt to our consumers needs for cutting edge fashion without compromising quality.â€
Accented with the Alife logo on the band and backcase, the G-Shock X Alife watch features 200M Water Resistant, Full Auto EL Backlight, World Time (29TZ/48 Cities), 4 Daily Alarms and 1 Snooze Alarm, 1/100th Sec. Stopwatch, Countdown Timer, Mute Function, 12/24 Hr. Formats, Battery Power Indicator and Power Saving Function.
Available in January 2011, the G5500AL-1 retails for $130. For more information, visit www.gshock.com.