SEASON FINALE OF NEW SERIES “TIA & TAMERA†OUTSHINES RECORD BREAKING PREMIERE
AND RANKS AS THE STYLE NETWORK’S MOST-WATCHED ORIGINAL SERIES EVER
“Tia & Tamera†Scored Double Digit Growth Among Women 18-49 and Adults 18-49 Since Premiere
Season One of Docu-Series “Big Rich Texas†Becomes Second Most-Watched New Series,
After “Tia & Tameraâ€
LOS ANGELES – October 4, 2011 – The record-breaking new season of “Tia & Tamera†concluded on Monday at 9:00pm ET/PT with an impressive finish, becoming The Style Network’s most-watched original series ever across all key demos, including Adults 18-49 (470,000), Women 18-49 (395,000) and Total Viewers (710,000), according to Nielsen. Building upon its record breaking premiere, the season finale of “Tia & Tamera†posted double digit gains, increasing a significant +32% among the target demo Women 18-49 (473,000) and +19% among Adults 18-49 (516,000) while drawing 775,000 total viewers. The series takes viewers inside the lives of the twin sisters and best friends as Tia Mowry Hardrict becomes a first-time mother with the birth of new son Cree featured in Monday’s finale, and Tamera Mowry-Housley adjusts to life as a newlywed after preparing for her wedding.
Additionally, the freshman season finale of “Big Rich Texas†on Sunday at 9:00pm ET/PT delivered extraordinary gains over the series premiere, wrangling +84% with Women 18-49 (215,000) and +74% with Total Viewers (397,000). The new series which focuses on the competitive and privileged lives of five mothers and daughters, ranks as Style’s second most-watched first season ever, after “Tia & Tamera,†across all key demos, including Adults 18-49 (258,000), Women 18-49 (206,000) and Total Viewers (380,000). Besides delivering significant growth, “Big Rich Texas†more than doubled the year ago time period average across all key metrics, including Adults 18-49 (258,000), Women 18-49 (206,000) and Total Viewers (380,000) while it also out-performed Style’s 3Q11 primetime average by +96% among the key female demo.
Source: Nielsen, L+SD – Tia & Tamera S1 Finale (Mon, 10/03/11, 9P-10P) vs. S1 Premiere (Mon, 08/08/11, 9P-10P), Tia & Tamera Encore (Mon, 10/03/11, 10P-11P) vs. Prior 4 Week Time Period (09/05/11-10/02/11), Tia & Tamera S1 Premiere Telecasts (08/08/11-10/03/11) vs. Year Ago Time Period Mon 9P-10P (08/09/10-10/04/10) & Style 3Q11 Prime M-Su 8P-11P (06/27/11-09/25/11)
Source: Nielsen, L+SD – Big Rich Texas S1 Finale (Sun, 10/02/11, 9P-10P) vs. S1 Premiere (Sun, 07/17/11, 9P-10P), Big Rich Texas S1 Premiere Telecasts (07/17/11-10/02/11) vs. Year Ago Time Period Sun 9P-10P (07/18/10-10/03/10) & Style 3Q11 Prime M-Su 8P-11P (06/27/11-09/25/11)