DIESEL BE STUPID

Diesel’s SS’10 ‘Be Stupid’ campaign celebrates bravery, spontaneity and saying “YES”.

Are you sick of being told that all your good ideas are “stupid”? Well, we’ve got news for you: there’s nothing dumb about stupid. After all, Diesel was stupid enough to start selling new jeans that looked old – and look where that got them!

When somebody says: “Don’t be stupid”, what they’re really saying is: “Don’t have fun. Don’t be daring. Don’t provoke. Bury your sense of humour. Get serious.”

So we say: “Get lost. We’re with stupid!”

Diesel’s Be Stupid campaign is all over Piccadilly Circus, inviting people to expose their friend’s brilliant stupidity to the whole of London. All you do is simply upload a remarkably stupid photo of your friend and… they’re the star of Piccadilly Circus!

To further celebrate stupid, Diesel has £50,000 to make one very special stupid idea a reality! Now we’re asking you to Be Stupid… submit your brave ideas on Diesel Facebook page.

Be Stupid calls out to each and every one of us. It’s the key to successful living. It’s about following your heart and not your head. You can’t outsmart stupid – so don’t try. Long live stupid.

MARTIN FREEMAN: “I would cook Jesus pasta”

Star of TV and film Martin Freeman (The Office, Love Actually) bares his soul in a hilarious and revealing monologue. For more info – www.sony.co.uk/monolithic

The clip, which forms part of a collection of videos to launch the new range of Sony BRAVIA High Definition Televisions with in-built Freeview HD, allows viewers to see familiar faces in a different light, just as High Definition allows you to view television in a way you haven’t before.

Mel B reveals…with Sony BRAVIA

Former Spice Girl Mel B shows her softer side in the first of a series of ‘reveals’. The clips form part of a collection of videos to launch the new range of Sony BRAVIA™ High Definition Televisions with in-built Freeview HD, where they allow viewers to see familiar faces in a different light, just as High Definition allows you to view television in a way you haven’t before.

For more info – www.sony.co.uk/monolithic

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Cannes red carpet photographer Henri Gerriere, recalls fond memories of the recently deceased Jacques d’Azur and his legendary Film Festival appearances

Heineken Football Fiesta

Girls, Rio Carnival costumes, beer and football. The perfect mix?

What happens when you bring together the beautiful game, amazing costumes from the ultimate football nation – we’re talking Brazil of course – and everyone’s favourite Dutch export? Whatever you’re imagining, it probably isn’t this…

Goo Got Talent: Episode 1

Which is the most talented Creme Egg act? The winning finalist will be chosen by you but first we need to whittle down the acts…

Pat Sharp fights with a giant mullet hair-do for a Monster.co.uk screen test

80’s legend Pat Sharp gets in a fight with a giant mullet hair-do during a screen test for Monster.co.uk. Previously unseen footage.

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