THE “2012 MTV MOVIE AWARDS” NOMINATION CATEGORIES ARE REVEALED

Musical Group fun. to Join the Party With a Special Performance

21st Annual “MTV Movie Awards” Will Air Live Sunday, June 3rd at 9 PM ET/PT from the Gibson Amphitheatre in Universal City, CA

NEW YORK, NY (April 25, 2012) – MTV today announced the 12 nomination categories for the “2012 MTV Movie Awards” which contains five all-new awards including “Best Music,” “Best On-Screen Transformation,” “Best Gut-Wrenching Performance,” “Best Cast,” “Best On-Screen Dirt Bag,” as well as “Best Breakthrough Performance” that will be awarded solely by a special Academy of outstanding directors.

Nominees will be announced on Tuesday, May 1st with winner voting opening to fans that day through Saturday, June 2nd via MovieAwards.MTV.com. As in previous years the category of “Movie of the Year” will remain an ongoing battle throughout the live show when the 21st annual “2012 MTV Movie Awards” air on Sunday, June 3rd at 9 pm ET/PT on MTV from the Gibson Amphitheatre in Universal City, California.

Also announced today, chart-topping indie-pop group fun. will rock the stage at the “2012 MTV Movie Awards” with a performance toasting the greatest party films of all time.  “We Are Young (feat. Janelle Monáe)” off their latest album “Some Nights” held strong at the #1 spot on the Billboard Hot 100 chart for the past six consecutive weeks.

“The Movie Awards will be a re-imagined celebration of the most popular films and performances from the past year,” said Stephen Friedman, President of MTV. “This year, we’ve overhauled categories and added a Breakthrough Performance award that will be chosen by some of the best directors in the world. We’re also making music a more central experience to the overall show creative, and are thrilled to announce fun. – a band that has already imprinted a new anthem on a generation – as our first musical moment.”

Once again, MTV fans will hold the “Power of the Popcorn” awards in their hands. This year’s brand new “Best Music” category will allow fans to vote for a specific movie moment when the perfect song played during the perfect scene.

In returning category favorites like “Movie of the Year,” will the final installment of “Harry Potter” bring home the crown or will the record-shattering “The Hunger Games” shake things up? Last year, Emma Stone took home the prize for “Best Comedic Performance” but could she receive a nomination for “Best Female Performance” for her role in “The Help?” One thing is for certain, it’s Hollywood’s wildest awards ceremony and anything can happen.

Categories for the “2012 MTV Movie Awards” include:

• “Movie of the Year”
• “Best Female Performance”
• “Best Male Performance”
• “Breakthrough Performance”
• “Best Comedic Performance”
• “Best Music”*
• “Best On-Screen Transformation”*
• “Best Gut-Wrenching Performance”*
• “Best Kiss”
• “Best Fight”
• “Best Cast”*
• “Best On-Screen Dirt Bag”*

* New category

The “2012 MTV Movie Awards” nominees will be elected by a special voting Academy, including members of the MTV audience. In addition, the winner of “Breakthrough Performance” will be decided on solely by a special Academy of Directors who will lend their expertise for spotting and developing new talent.

Known as one of the most outrageous and distinctive televised award shows, the “2012 MTV Movie Awards” will feature its trademark individuality and irreverence. Fusing the network’s musical core with the wonder and amazement of the comedy, drama, adventure and mystery inherent to the movie-going experience, the telecast is set to provide more laughs, surprises and one-of-a-kind moments with Hollywood’s biggest stars gathering to honor fan-favorites from the past year.

The “2012 MTV Movie Awards” will air across MTV’s global network of more than 60 channels reaching more than 600 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.

MovieAwards.MTV.com is the official site for the “2012 MTV Movie Awards” where fans can visit to vote and get up-to-date info on this year’s show, watch video of last year’s biggest occurrences, get the full list of 2011 show winners, and check out fashion and celebrity commentary from the red carpet.

Jesse Ignjatovic/Den of Thieves serves as Executive Producer for the “2012 MTV Movie Awards.” Garrett English serves as Executive Producer and Executive In Charge for MTV. Amy Doyle is Executive in Charge of Music and Celebrity Talent.  Joanna Bomberg is Executive in Charge of Music Talent.   Wendy Plaut serves as Co-Executive Producer and Executive in Charge of Celebrity Talent. Lee Lodge serves as co-Executive Producer.

Official sponsors of the 2012 MTV Movie Awards include Bing, Chevrolet®, Sprint®, State Farm® and Taco Bell®.

About MTV:
MTV is the world’s premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture.  MTV, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.  For more information, go to www.mtvpress.com.

About Den of Thieves:
Founded in 2007 by Jesse Ignjatovic and Evan Prager, Den of Thieves has quickly emerged as a force for ambitious event shows and uniquely stylized reality television series. Using their extensive experience working with talent, Ignjatovic and Prager launched Den of Thieves as the TV arm of the Warner Music Group in 2007. After a successful three year partnership, they branched out and are now fully independent. Den of Thieves continues to create, develop and produce original television.

MTV MUSIC GROUP ANNOUNCES FORTHCOMING LAUNCH OF “ARTISTS.MTV” TO EMPOWER ARTISTS TO GET HEARD, PROMOTED AND PAID AND “FULL FRONTAL”: A MULTIPLATFORM MUSIC PROMOTION

During his featured speaker presentation earlier today at SXSW Music Festival, Van Toffler, President of Viacom’s Music Group, announced the forthcoming launch of Artists.MTV (http://www.artists.mtv.com @Arti,sts_MTV) a pro-artist, music initiative that will launch publicly this summer. Artists.MTV will provide both established and emerging artists a digital homestead through which they can have more access to their presence across MTV Music Group screens (web, mobile, TV). Participating artists will be offered a myriad of opportunities — provided by MTV, VH1 and CMT and other best-in-class partners — to grow their fanbase and potentially generate revenue.
Toffler also announced a working-title program called “Full Frontal,” also coming this summer, in which artists chosen through a combination of audience and industry sourcing are showcased broadly across the Music Group’s various TV channels including MTV, VH1, CMT, MTV2, MTV Hits, MTV Jams, mtvU, VH1 Classic, VH1 Soul, CMT Pure Country and Palladia; as well as on all digital properties including MTV.com, VH1.com, CMT.com, MTVHive.com.
“With Artists.MTV, we want to make music history accessible and spotlight the best new music, and the best way to do that is by giving our millions of fans access to the most compelling performances, interviews and reviews — and then add a bunch of amazing content supplied by the artists themselves,” said Toffler. “There is infinite choice out there, but with this artist platform, we can help fans organize the chaos, connect with artists directly, and unearth those musical gems that truly deserve to shine.”
Beginning with an “Artists Only” private beta launch early in May, Artists.MTV will expand MTV Music Group’s current roster from 10,000-plus artists to more than 1 million modernized and video-rich artist pages. Through a partnership with Topspin (http://topspinmedia.com), the leading direct-to-fan platform, every artist on the planet will be able to claim and customize their page. Artists can upload music, videos and photographs; sync social accounts to pull in content from across the web; and then sell music, merchandise, memberships and tickets directly, right on the page. Artists will receive the majority of the profit. There will even be a “Tip Jar” to allow fans to literally “tip” artists they are passionate about. Artists can register for the private beta now at http://www.artists.mtv.com
.

Following the “Artists Only” launch, Artists.MTV will then open a private beta for music fans later this spring. This preview of the new artist pages will provide fans with a central place to connect with artists they love, while also opening doors to discover new and emerging talent. Fans will be able to access music, videos, news, photos, bio and more depending upon the artist’s involvement. Visitors can discover new music through tools like editorial lists, filtering by similar genres, sounds and other categorical sets. Fans can sign up now on http://www.artists.mtv.com to receive additional information on the private beta launch.
Later in the summer, the working-title program “Full Frontal” will debut as an expansion of music discovery and artist opportunities. Each month, fans and a combination of artists, producers and managers will select one artist to be featured on each of the appropriate MTV Music Group channels (MTV, VH1, or CMT). These chosen artists will then be spotlighted across various channels, screens and events, including for example, being featured as a MTV PUSH or VH1 You Oughta Know artist or on CMT’s Listen Up; in interview segments and articles featured in MTV News, VH1 News, CMT News, or MTV HIVE; appearances on music programs like MTV2’s 120 Minutes with Matt Pinfield or MTV Hive’s Weird Vibes. Other promotional placements will include video premieres and rotation, live stream performances, touring opportunities, show integrations, scores, themes songs and more. The first “Full Frontal” artist will be announced this summer, but ultimately, every artist who establishes a homestead on Artists.MTV will be able to access ample opportunities for promotion and exposure on a variety of platforms and franchises.
“We have 11 music TV channels in the U.S. alone covering a whole slew of genres,” added Toffler. “Every artist who claims their page will be eligible for the Full Frontal treatment and have daily opportunities to connect with music fans on multiple screens.”
For more information about Artists.MTV, artists and fans should signup at www.artists.mtv.com.

(MTV) MTV SAVES THE 2012 DATES FOR THE BIGGEST NIGHTS IN MUSIC AND MOVIES THE MTV MOVIE AWARDS AND THE VIDEO MUSIC AWARDS

The 2012 MTV Movie Awards Will Air LIVE Sunday, June 3rd The MTV Video Music Awards” Will Air LIVE Sunday, September 9th

MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), today announced the dates for the biggest nights in music and movies for 2012: The MTV Movie Awards and the MTV Video Music Awards.  Always packed with the most memorable and unpredictable moments in pop culture, the 21st annual “MTV Movie Awards” will air LIVE on Sunday, June 3, 2012 from Los Angeles, CA and the 29th annual “MTV Video Music Awards” will air LIVE Sunday, September 9, 2012.

MTV Movie Awards
The “2011 MTV Movie Awards” delivered a 3.9 rating among P12-34, averaging 4.5 million viewers, and its largest audience among teens since 2004 – a 5.4 rating overall, and whopping 8.3 rating among female teens.  MTV’s “2011 Movie Awards” kept its tradition as Hollywood’s most atypical and irreverent awards show, with host Jason Sudeikis providing laugh-out-loud moments, a surprise appearance by Justin Bieber, a naughty-but-nice presentation by Justin Timberlake and Mila Kunis, GENERATION AWARD winner Reese Witherspoon providing a message of female empowerment, and the stars of the night’s big winner “The Twilight Saga: Eclipse” – Robert Pattinson and Taylor Lautner – lip-locking as Pattinson went to accept his BEST KISS golden popcorn.

MTV Video Music Awards
The 2011 Video Music Awards scored MTV’s biggest audience in the network’s history with a record-breaking 12.4 million total viewers.  Among the network’s target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV’s most-watched telecast of all time in the demo.  Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers.  In addition, the VMAs was the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers.

Additionally, Beyoncé’s big MTV #VMA pregnancy reveal moment at the 2011 Video Music Awards made social media history by giving Twitter a record bump: 8,868 Tweets per second.
The ladies ruled the kingdom at the “2011 MTV Video Music Awards” as Katy Perry and Adele each took home three VMA Moonmen. Katy Perry won the biggest prize of the night, “Video of the Year,” with her pop anthem, “Firework,” as well as honors for “Best Collaboration” and “Best Special Effects” for “E.T.” featuring Kanye West.  Adding to her reign atop the album charts, Adele won VMAs for “Best Art Direction,” “Best Cinematography,” and “Best Editing.”  Genre and gender-defying Lady Gaga kicked off the night as her alter ego Joe Calderone with a show-stopping performance of “You and I.” The most explosive moment of the night belonged to hip-hop heavyweights Kanye West and Jay-Z as they brought funk, flare and the fireworks to the VMA stage.  Adele made her unforgettable VMA debut with the hauntingly beautiful “Someone Like You. Chris Brown delivered a show stopper with his high-flying aerial journey through VMA history.  In the night’s most memorable moment, Beyoncé confirmed pregnancy rumors by ending her performance of “Love on Top” by rubbing her belly to reveal her baby bump as a proud and expectant father Jay-Z received congratulations from the audience.  The emotional highpoint of the evening was the uplifting tribute to the late British songstress Amy Winehouse by the amazingly talented Bruno Mars and introduced by the legendary Tony Bennett and actor Russell Brand.
To watch video of 2011 biggest Movie Awards and VMA moments, and see the full list of winners as well as fashion, celebrity and music commentary from the shows’ red carpets, please go to MovieAwards.MTV.com and VMA.MTV.com.

(MTV) WE THE KINGS, CHIDDY BANG, JASON DERULO, JAY SEAN AND FABOLOUS TAKE THE STAGE DURING mtvU’S 2011 “CAMPUS INVASION”

Performances to air on mtvU, AMTV, AMTV2 and MTV Hits Starting November 14

Music Festival Hits College Campuses with Sweepstakes and Free Swag from Dove® go fresh™, mtvU and TeenNick

New York, NY – October 17, 2011 – mtvU, MTV’s 24-hour college network, today announced that We the Kings, Chiddy Bang, Jason Derulo, Jay Sean and Fabolous will perform during its 2011 “Campus Invasion Music Festival.” Each show will be opened by Dove go fresh DJs Diamond Kuts or Chelsea Leyland. The roaming music festival starts October 20 at Kean University in Union, N.J. and it will be followed by stops at the University of North Florida in Jacksonville, Fla. on October 27;  Wayne State University in Detroit, Mich. on October 30-31; and Southern Illinois University in Carbondale, Ill. on November 3. The bill for each show is listed below. Performances and artist interviews from the festival will air on mtvU, AMTV, AMTV2 and MTV Hits starting November 14.

In addition to the stellar music lineup, the festival includes mtvU’s interactive village, with prizes, sweepstakes, free swag, casting calls and more. The village will be anchored by the Dove  go fresh Remix Lounge, where students can learn to spin by participating in “scratch lessons” with a Scratch Academy instructor and they will leave the lounge with their very own music mix on a USB. In support of the Dove Fresh Spin video series, Dove will also give students the chance to win a variety of cool prizes using a GoldRun mobile application.

The “mtvU Against Our Will Campaign,” will also touch down at each stop, featuring a photo booth that lets students join the fight to end modern-day slavery by snapping shots that declare what freedom means to them. The photos will be printed at the booth and will also be available on the campaign’s Facebook page. By participating in the project, students earn the chance to win a product from Made By Survivors, which benefits survivors of slavery and human trafficking. Students will also be able to sign up for the Slavery Footprint Campus Challenge at “Campus Invasion” stops.

TeenNick’s “The ‘90s Are All That” will have a presence at the mtvU “Campus Invasion Music Festival” with crafts, giveaways and other activities. At the booth, students will have the chance to be featured in promos and spots that will air on TeenNick.  In addition, students can get styled and photographed on the iconic orange couch, alongside cutouts of ‘90s Nickelodeon talent, and can make their very own Stick Stickly.  TeenNick’s “The ‘90s Are All That” is a two-hour, prime-time programming block (10 p.m. – 12 a.m. ET) featuring some of Nickelodeon’s classic ‘90s hits – complete with deeply integrated, fan-driven social media components on Facebook (facebook.com/90sAreAllThat) and 90sAreAllThat.com.

Confirmed dates, locations and acts for mtvU’s “Campus Invasion Music Festival” include:

October 20, 2011 – Kean University, Union, N.J.
• Fabolous
• We the Kings
• Chiddy Bang
• DJ Diamond Kuts

October 27, 2011 – University of North Florida, Jacksonville, Fla.
• Jason Derulo
• Jay Sean
• We The Kings
• Chiddy Bang
• DJ Diamond Kuts

October 30-31, 2011 – Wayne State University, Detroit, Mich.
• We The Kings
• Chiddy Bang
• DJ Chelsea Leyland

November 3, 2011 – Southern Illinois University, Carbondale, Ill.
• We The Kings
• Chiddy Bang
• DJ Diamond Kuts

Past “Invasions” have included such artists as 30 Seconds To Mars, Wyclef Jean, Muse, Neon Trees, Dashboard Confessional, Rick Ross, Flo Rida and The Shins. For more information, visit the “Campus Invasion” page on mtvU.com.

About mtvU
Broadcast to more than 750 college campuses, mtvU reaches upwards of 9 million U.S. college students – making it the largest, most comprehensive television network just for college students. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com

MTV & THE ASSOCIATED PRESS STUDY REVEALS PERVASIVENESS OF CYBERBULLYING, DIGITAL DISCRIMINATION AND SEXTING

More than Half of all 14-24 Year Olds Have Experienced Digital Abuse, 1 in 3 Have Sent or Received “Sext” Messages,  and 1 in 2 Regularly See Discriminatory Language Used in Social Media

Trending Data Finds the Majority of Young People Now Stepping-In When They See Abuse Online

New York, NY – September 27, 2011 –MTV and The Associated Press today revealed the results of a new study exploring the pervasiveness of digital abuse, how it is affecting America’s youth and how they’re responding to it.  According to the study, 76 percent of 14-24 year olds say that digital abuse is a serious problem for people their age.  More than half (56 percent) of those surveyed say they have experienced abuse through social and digital media, up from 50 percent reported in the 2009 MTV-AP digital abuse survey.  However, compared to 2009, young people in the 2011 study were significantly more likely to intervene, with a majority now saying they would step in if they saw someone “being mean online.”

Looking at sexting and digital dating abuse, one in three have sent or received “sext” messages on their cell phones or online, and 71 percent think that sexting is a serious problem. However, only 15 percent of 14-24 year olds say that they have at some point shared naked photos or videos of themselves. Among those who have sexted, 10 percent have done so with someone they only know online, down significantly from 29 percent in 2009.  Among those who have sent a nude photo, roughly half have been pressured to do so.  Additionally, 41 percent of those in a relationship have experienced some form of digital dating abuse, with nearly three in 10 saying their partner has checked up on them multiple times a day online or via mobile; 27 percent say a partner has read their text messages without permission.

One in two young people say they often or sometimes see discriminatory language being used against others on social networking sites, with “slut,” “that’s so gay,” “fag” and “retard” ranking among the most commonly used discriminatory words or phrases.  The groups most frequently discriminated against online include the overweight and LGBT. Young people surveyed fall into two categories, split roughly down the middle: 51 percent who believe using discriminatory language online is never OK, and 46 percent who believe it’s OK to use it sometimes, so long as you make clear you’re “just kidding.” Fifty-four percent also said it’s OK for them and their friends to use discriminatory language because “I know we don’t mean it.”

The MTV and Associated Press study was released today as part of MTV’s “A THIN LINE” campaign, which has already empowered more than 1 million young people to take action to stop the spread of digital abuse.   The insight from this research touches on the storylines in MTV’s latest original movie, (DIS)CONNECTED, which explores the collision of life, love and digital drama.  (DIS)CONNECTED will premiere on MTV on Monday, October 10 at 9 p.m. ET/PT.

Detailed findings from the August 2011 study include:

I. PERVASIVENESS OF DIGITAL ABUSE

A majority of today’s youth have experienced digital abuse, and one in four say it’s happened in the past six months.

• Some of the most frequent forms of digital harassment include people writing things online that aren’t true (26 percent), people writing things online that are mean (24 percent) and forwarding an IM or message that was intended to stay private (20 percent).
• Young women (82 percent) and non-whites (80 percent) are more apt to see digital abuse as a problem than men (70 percent). Additionally, those 14-17 are more apt to call it a problem (80 percent) than their older peers (73 percent).

In terms of combating digital abuse, asking the person who did it to stop was effective for 47 percent who tried it, although 14 percent said it made things worse and 27 percent said it had no effect. In terms of effectiveness, there are a few techniques that stand out as being particularly helpful, each of which had to do with limiting access:

• 80 percent said changing their passwords made the situation better.
• 67 percent reported that changing their email address, screen name or cell phone number made things better.
• 59 percent said deleting their social networking profile ameliorated the situation.

II. SEXTING AND DIGITAL DATING ABUSE

Overall, one-third of young people say they have sent or received a “sext” message, largely unchanged from 2009.  Sending a “sext” is far more prevalent among young adults (19 percent) compared to teens (7 percent).  Among those who have had at least one sexting occurrence, 45 percent say it happened within the last six months.  Seven in 10 see sexting as a serious problem.

Forty-one percent of those aged 14-24 who are currently in a relationship have experienced some form of dating abuse:

• Nearly three in 10 (27 percent) say their partner has checked up on them multiple times a day online or via mobile – asking where they are, who they’re with or what they’re doing – or read their text messages without permission (27 percent).
• In terms of social networking, 15 percent have been told by a current partner to remove former girlfriends or boyfriends from their social networking friend or follow lists; 13 percent have had a partner ask for their online passwords.
• About a quarter (24 percent) say they always or sometimes feel their partner pressures them to respond to IMs, emails, phone calls or texts
• Five percent each say a partner has spread rumors about them online, or used information found online to harass or embarrass them.

III. DIGITAL DISCRIMINATION

The MTV-AP study reinforced that people can be emboldened to type things they’d never say, as 71 percent of respondents said people are more likely to use slurs online or in text messages than in person. Young people tend to focus more on user’s intent: while 51 percent of respondents felt that using discriminatory language is never OK, 46 percent felt it was OK to use it if they make clear they’re “just kidding.”

The study shows that online discrimination is common and targeted at various groups:

• One in two regularly observes people using discriminatory language in social media.
• The groups most frequently discriminated against are: overweight (54 percent); LGBT (51 percent); African-American (45 percent); women (44 percent); and immigrants (35 percent).
• Those surveyed said discriminatory language toward Muslims, LGBT and overweight people was more often intended to be “hurtful” than similar remarks toward women, African Americans, Latinos or other groups.
• Discriminatory language most-commonly used is: “that’s so gay” (65 percent); “slut” (55 percent); “fag” (53 percent); “retard” (53 percent); and “nigger” (42 percent).

IV. IMPROVEMENTS

The study also shows that Millennials are increasingly aware of the potential negative impact of what they post online. Trending data from 2009 shows marked improvement in several categories.

Some of the positive gains made from 2009 include:
• A 19-point drop in sending “sexts” to people that respondents only know online (10 percent in 2011 versus 29 percent in 2009).
• Young adults are more likely to intervene if they see someone being mean online than they were in 2009 (56 percent in 2011 versus 47 percent in 2009) and a majority say they would intervene if they saw someone using discriminatory language on social networking sites (51 percent).
• A 14-point jump in respondents who have thought the information they posted online could get them in trouble with a boss (43 percent in 2011 versus 29 percent in 2009).
• A 5-point increase in respondents who have thought the information they posted online could come back to hurt them.

To access the full MTV-AP research findings from 2011 and 2009, please go to www.research.ATHINLINE.org.

Launched in 2009, MTV’s “A THIN LINE” campaign empowers America’s youth to identify, respond to, and stop the spread of digital abuse, which includes all forms of digital bullying, dating abuse and discrimination.  MTV is addressing these issues through thought-provoking PSAs, integration into MTV’s top-rated shows, innovative online and mobile tools, and curricula.  Additionally, as part of the campaign, MTV will premiere (DIS)CONNECTED on Monday, October 10 at 9 p.m. ET/PT.  (DIS)CONNECTED tells the story of four young people whose lives unexpectedly collide online and illustrates how growing up digital can complicate life and love. The film, which was first announced during the White House Conference on Bullying Prevention and will air during National Bullying Prevention Month, is inspired in part by the true, tragic tale of Abraham Biggs, a 19-year-old who battled bipolar disorder and ultimately webcast his suicide after being egged on by a digital mob.

For more information on MTV’s “A THIN LINE” please head to www.ATHINLINE.org.

Methodology
The Associated Press-MTV poll on digital abuse and online discrimination was conducted online Aug. 18-31, 2011 and is based on 1,355 interviews, including 631 teens ages 14-17 and 724 adults ages 18-24. The national survey was conducted online by Knowledge Networks of Palo Alto, Calif. The margin of sampling error for the poll is plus or minus 3.8 percentage points.

Knowledge Networks initially contacted people using traditional telephone and mail polling methods and followed with an online interview. People chosen for the study who had no Internet access were given it for free. By randomly selecting respondents on an equal probability basis and by covering people who otherwise couldn’t access the Internet, the Knowledge Networks online surveys are nationally representative.

About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. On the Net: www.ap.org

About MTV
MTV is the world’s premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture.  MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.

The”2011 MTV Movie Awards” Deliver Big Laughs, Big Moments and “FIRST LOOKS” OF THIS YEAR’S MOST HIGHLY ANTICIPATED FILMS

Awards Celebrate Next Generation of Super Stars Including Justin Bieber, Chloë Grace Moretz, Ellen Page, Alexys Nycole Sanchez and Emma Stone

J.J. Abrams and Steven Spielberg Take the Wraps Off “Super 8”

Reese Witherspoon Honored with This Year’s “MTV Generation Award”

UNIVERSAL CITY, CA - JUNE 5: Actors Robert Pattinson (L) and Kristen Stewart accept the award for Best Kiss onstage at the 2011 MTV Movie Awards at the Gibson Amphitheatre on June 5, 2011 in Universal City, California. (Photo by Scott Gries/MTV/PictureGroup)

Universal City, CA – MTV’s 2011 “Movie Awards” kept its tradition as Hollywood’s most atypical and irreverent awards show with surprise appearances, raunchy roasts, exclusive sneak peeks and even a few #laserboners.  The LIVE telecast got off to a hilarious and celeb-studded start with host Jason Sudeikis spoofing “The Hangover Part II” as he gets drunk with Justin Bartha, loses Taylor Lautner, wakes up to a tattooed Eva Mendes sleeping in a bathtub and receives some tough love from the straight-shooting Chelsea Handler.  Sudeikis then launches a no-holds-barred monologue in which no one and nothing is off limits – even himself — riffing on everything from Arnold Schwarzenegger to Justin Bieber to rumors the SNL star may soon be a “baby daddy.”

The show celebrated cinema’s next generation of talent with first-time winners Justin Bieber, Chloë Grace Moretz, Ellen Page, Alexys Nycole Sanchez and Emma Stone, as well as returning favorites Tom Felton, Robert Pattinson and Kristen Stewart, among others.

The fantastical set featured lush green landscapes, a glowing hillside and cascading crystals that turned the night into a psychedelic summer night’s dream. It was the perfect backdrop for MTV to give viewers “first looks” at some of the year’s most highly-anticipated movies, including exclusive footage from the super-secret “Super 8” presented by J.J. Abrams, Steven Spielberg, Elle Fanning and Joel Courtney; never-before-seen footage from “The Twilight Saga: Breaking Dawn-Part 1”; and a sneak peek clip from the concluding chapter of the most successful film franchise in movie history, “Harry Potter and the Deathly Hallows-Part 2,” introduced by the film’s leading actress Emma Stone.

Fan favorite actress Reese Witherspoon was honored with this year’s “MTV Generation Award.”  Following toasts by former co-stars Robert Pattinson and Patrick Dempsey, and upcoming co-star Chelsea Handler, Witherspoon poked fun at her presenters but also gave a message of empowerment to young women.

Emma Stone became the second woman ever, after Reese Witherspoon, to win in the “BEST COMEDIC PERFORMANCE” category. Stone then took her humor from the silver screen to the stage when she joined Jason Sudeikis for a laugh-out-loud musical send-up that featured movie themed songs written by this year’s host and featuring Foo Fighter’s Dave Grohl on the gong.

Kristen Stewart took home “BEST FEMALE PERFORMANCE and “BEST KISS” for the third year straight, while Ellen Page grabbed “BEST SCARED-AS-S**T PERFORMANCE.” Winner Chloë Grace Moretz took home awards for “BEST BREAKOUT STAR” and “BIGGEST BADASS STAR,” and child actor Alexys Nycole Sanchez won the first-ever “golden popcorn” in the “BEST LINE FROM A MOVIE” category.

This year’s show took the funny to a whole new level as Jim Carrey – the star who has won the most “Movie Awards” ever – introduced the Foo Fighters while wearing a business suit made of green screen that projected images of landscapes, cities, explosions… and even a couple of humping dogs. The Foo Fighters brought down the house as they took the stage for an electric performance of “Walk,” the second single off their chart-topping album Wasting Light. Switching gears from rock royalty to rap and R&B’s rising stars, critically-acclaimed hip-hop superstar Lupe Fiasco was joined by R&B sensation Trey Songz for their first-ever televised performance of the single “Out of My Head,” off Lupe’s #1 album LASERS, into Lupe’s performance of his platinum-hit song “The Show Goes On.”

Justin Bieber made a surprise appearance that caused the hearts of teen girls everywhere to beat double time, as he was awarded “BEST JAWDROPPING MOMENT.” Ryan Reynolds and Blake Lively from “Green Lantern” took the stage as “Jackass-3D” stars Steve-O, Chris Pontius and David England, along with “Twilight Saga” heartthrob Kellan Lutz, sported green #laserboners in the audience.

“The Twilight Saga: Eclipse” took home the most golden popcorns of any film for a total of five awards in the categories “BEST MOVIE,” “BEST FEMALE” and “BEST MALE PERFORMANCE,” “BEST KISS” and “BEST FIGHT.”

Winners of the “2011 MTV Movie Awards” are:

BEST MOVIE

• “The Twilight Saga: Eclipse” – Director: David Slade, Producers: Wyck Godfrey and Karen Rosenfelt  (Summit Entertainment)

BEST MALE PERFORMANCE

• Robert Pattinson – “The Twilight Saga: Eclipse” (Summit Entertainment)

BEST FEMALE PERFORMANCE

• Kristen Stewart – “The Twilight Saga: Eclipse” (Summit Entertainment)

BEST BREAKOUT STAR

• Chloe Grace Moretz – “Kick-Ass” (Lionsgate)

BEST COMEDIC PERFORMANCE

• Emma Stone – “Easy A” (Sony Pictures)

BEST LINE FROM A MOVIE (New Category)

• Alexys Nycole Sanchez – “Grown Ups” (Sony Pictures)
  “I want to get chocolate wasted.”

BEST VILLAIN

• Tom Felton – “Harry Potter and the Deathly Hallows-Part 1” (Warner Bros. Pictures)

BEST FIGHT

• Robert Pattinson vs. Bryce Dallas Howard – “The Twilight Saga: Eclipse” (Summit Entertainment)

BEST KISS

• Kristen Stewart and Robert Pattinson – “The Twilight Saga: Eclipse” (Summit Entertainment)

BEST JAWDROPPING MOMENT

• Justin Bieber – “Justin Bieber: Never Say Never,” Performance Spectacular (Paramount Pictures)

BEST SCARED-AS -S**T PERFORMANCE

• Ellen Page – “Inception” (Warner Bros. Pictures)

BIGGEST BADASS STAR

• Chloë Grace Moretz – “Kick-Ass” (Lionsgate)

The “2011 MTV Movie Awards” were available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels that reaches nearly 600 million households around the world as well as through syndication.  In addition, its convergent programming & content reached the entire interactive community, via MTV’s more than 200 digital media properties around the world.

Mark Burnett served as Executive Producer for the “2011 MTV Movie Awards.” Audrey Morrissey was the Executive Producer.  Garrett English served as Executive Producer and Executive in Charge for MTV. Jane Mun served as Supervising Producer.  For MTV, Wendy Plaut was the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg served as the Executives in Charge of Music and Talent.

Official sponsors of the 2011 MTV Movie Awards included adidas®, Chevrolet, SNICKERS® Brand, Sprint, Starbucks Coffee Company, State Farm®, Taco Bell® and TWIX®.

About MTV:
MTV is the world’s premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture.  MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.  For more information, go to www.mtvpress.com.

Contact

THE 2011 “MTV VIDEO MUSIC AWARDS” RETURNS TO THE SPOTLIGHT OF LOS ANGELES, CA AND NOKIA THEATRE L.A. LIVE

The 28^th Annual “MTV Video Music Awards” will air LIVESunday, August 28 at 9PM (ET/PT)

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The music universe is set to explode when MTV returns to Los Angeles, CA for the 2011 “MTV Video Music Awards.”  The 28^th Annual VMAs airs LIVE Sunday, August 28^th from Nokia Theatre L.A. LIVE at 9PM (ET/PT).

“We are proud to host the MTV Video Music Awards in Los Angeles, the creative capital of the world. And we look forward to showcasing our city’s exciting new downtown entertainment attractions,” said Mayor Antonio Villaraigosa.

“We are thrilled to return to Los Angeles where the energy of the city will help power the creative spirit of the 28^th annual VMAs,” said Stephen Friedman, President of MTV.  “The city is the perfect backdrop for all the musical moments, mayhem and magic that make the VMA’s such a notorious celebration.”

“We are incredibly excited to have the MTV VMA’s for the 2^nd year in a row at Nokia Theatre L.A. LIVE ,” Sr. Vice President & General Manager, Lee Zeidman. “MTV is a true visionary in the world of music and live entertainment and we are looking forward to the eyes of the music world being on L.A. LIVE this August.”

MTV Video Music Awards

The 2011 “MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication.  In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world.

The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV’s history.

The 2010 VMAs created a flurry of social media activity that was tightly integrated into the show with the 2010 VMA Twitter Tracker, which allowed viewers to track the popularity of the various VMA performers and presenters over the course of the night. Taking home the 2011 Shorty Award for “best integration of social media with traditional media,” the Twitter Tracker was a large part of both the VMA Pre-Show and main show with a huge wall of television monitors inside the Nokia Theatre that showed all the artists and celebrities during commercial breaks how many times they’re mentioned on the social-networking site.

Jesse Ignjatovic of Den of Thieves returns for the fifth year in a row to executive produce the 2011 “MTV Video Music Awards.” Ignjatovic and MTV collaborate once again to bring viewers the most groundbreaking performances and talked about moments from today’s most popular artists that have become the signature stamp of the VMAs.

To watch video of last year’s biggest moments, get the full list of last year’s show winners and can check out fashion, celebrity and music commentary from the shows’ red carpets, please go to VMA.MTV.com.

MTV TO PREMIERE PIONEERING SCRIPTED SERIES “SKINS” ON MONDAY, JANUARY 17th AT 10PM ET/PT

DEBUT DIRECTLY FOLLOWS A NEW EPISODE OF “JERSEY SHORE” AT A SPECIAL NIGHT AND TIME –  MONDAY, JANUARY 17th AT 9PM ET/PT

MTV’s highly anticipated new scripted series “Skins” will premiere on Monday, January 17th at 10pm ET/PT following an all-new episode of “Jersey Shore” airing at a special night and time.

Created by father and son team Bryan Elsley and Jamie Brittain, the ground-breaking series “Skins” is about the lives and loves of teenagers and the obligations of friendship.  The drama series features an ensemble cast of unknown teenage actors as they navigate complex relationships, the politics of friendship and difficulties of daily life in their formative years.  Elsley writes and executive produces the U.S. version, which, like the U.K version, stars and is co-created by young talent.

The premiere episode introduces viewers to a tight-knit band of friends played by James Newman (Tony), Rachel Thevenard (Michelle), Daniel Flaherty (Stanley), Ron Mustafaa (Abbud), Sofia Black-D’Elia (Tea), Camille Cresencia-Mills (Daisy), Jesse Carere (Chris), Britne Oldford (Cadie) and Eleanor Zichy (Eura).
“Skins” will debut right after an all-new episode of “Jersey Shore,” airing at a special night and time – Monday, January 17 at 9pm ET/PT.  The episode of “Jersey Shore” will feature the moments leading up to Snooki’s arrest in Seaside, NJ as the tension between Sammi, Jenni and Snooki takes a new turn.  Another all-new episode of “Jersey Shore” will air at its regular night and time on Thursday, January 20 at 10PM ET/PT.

“Skins” will be rated “TV-MA LS” (language, sex) because it includes dialogue, language and sexual situations that may not be appropriate for all audiences.  The series will broadcast at 10pm, traditionally a time when younger viewers are not watching.

“Skins” is co-produced by E1 Entertainment and Company Pictures, a division of ALL3MEDIA, the same company that produces the Channel 4 series in the UK. Elsley will Executive Produce, along with Laszlo Barna and Michael Rosenberg from E1 and Charlie Pattinson and George Faber of Company Pictures.  The deal was brokered by Greg Lipstone, of ICM, which represents Company Pictures and ALL3Media. Elsley is represented by Ted Miller at CAA.

“Jersey Shore” Premiere Reaches Record-Breaking Audience

MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), premiered the third season of the wildly successful series “Jersey Shore” last night, January 6th, to a record-breaking audience. MTV recently closed out 2010 with 15% ratings growth among the network’s targeted P12-34 audience, making it the largest year-over-year increase since 1999.  Already MTV’s most watched series ever, “Jersey Shore” returned to the television landscape and picked up where it left off with all the drama, passion and GTL.

Additional points below:

“JERSEY SHORE” SEASON THREE PREMIERE
• Delivered 8.45 million total viewers.
• Averaged an 8.3 P12-34 rating and 6.5 million P12-34 viewers.
• MTV’s most watched series telecast ever.
• Delivered more P12-34 viewers than any broadcast & cable television show this season *
• For P12-34, Jersey Shore premiere is +63% versus the Season Two premiere (8.3 vs. 5.1)
and +36% versus the Season Two finale (8.3 vs. 6.1).
• For P12-34, “Jersey Shore” is +46% vs. the Season Two average (8.3 vs. 5.7).

* Season covers September 2010-Present and excludes sporting events.

MTV JOINS WITH GEORGE CLOONEY, GOOGLE, THE UNITED NATIONS AND OTHERS TO HELP DETER WAR IN SUDAN

Network Amplifies Groundbreaking Satellite Sentinel Project, Calls on Young People to Show that the “World is Watching”

MTV and mtvU, MTV’s 24-hour college network, are teaming up with George Clooney and the Satellite Sentinel Project – along with Not on Our Watch, the Enough Project, Google, the United Nations UNITAR Operational Satellite Applications Programme (UNOSAT), the Harvard Humanitarian Initiative, and Trellon, LLC—by calling on young people to help deter violence in Sudan, and send a loud message: “the world is watching.”
On January 9, 2011, southern Sudan will begin a week-long vote on independence from the rest of the country and analysts have warned that this could plunge the country back into civil war.  Starting today, MTV and mtvU will promote the Satellite Sentinel Project across an array of on-air and online properties, encouraging young people to become peace monitors, inform their friends of the latest happenings in Sudan and be prepared to mobilize support should violence emerge.  Specific calls to action can be found at Sudan.mtvU.com.

“Satellite Sentinel Project welcomes MTV and its viewers—who have been standing up for years to end human rights crimes in Darfur and southern Sudan—to our early warning system team,” said George Clooney, who initiated the project. “Frankly, our team of policy wonks and super nerds could use an injection of MTV style.”

In order to generate rapid responses to human rights concerns, the Satellite Sentinel Project combines satellite imagery analysis, field reports and crowd-sourced map data from Google Map Maker to
prevent violence, and focuses world attention on Sudan.  The project uses commercial satellites passing over the border of northern and southern Sudan to capture possible threats to civilians, observe the movement of displaced people, detect bombed and razed villages, or note other evidence of pending mass violence. To become part of the open-source, early warning system for Sudan, young people can follow the Satellite Sentinel Project on Twitter @SudanSentinel. By doing this, they’ll get the latest updates and action alerts, and be ready to help put pressure on public officials to respond, if necessary.

“We know the Millennial generation is fearless, and that they strongly believe in their power to affect change,” said Stephen Friedman, General Manager of MTV.  “We’re proud to act as a megaphone for the Satellite Sentinel Project’s efforts, amplifying their message to young people so they can join forces with the world to help maintain peace in Sudan during this potentially volatile moment in history.”

Through mtvU, MTV has a history of partnering with its audience to generate awareness and take action on issues affecting Sudan.  In 2006, as part of mtvU’s Sudan campaign to empower college students with tools to fight genocide in Darfur, the network launched “Darfur is Dying.”  In this narrative-based simulation, the user, from the perspective of a displaced Darfurian, negotiates forces that threaten the survival of his or her refugee camp.  To date, the game has been played more than 3.9 million times by over 2 million players, and led to over 50,000 actions taken, including emailing the president, petitioning local representatives for legislation supporting Darfur, and learning how to start a divestment movement on campus.

The Satellite Sentinel Project marks the first sustained, public effort to systematically monitor and report on potential hotspots and threats to security along a border, in near real-time (within 24-36 hours), with the aim of heading off humanitarian disaster and human rights crimes before they occur. The Satellite Sentinel Project is available at http://www.satsentinel.org. The project’s funder, Not On Our Watch—co-founded by Don Cheadle, George Clooney, Matt Damon, Brad Pitt, David Pressman, and Jerry Weintraub—focuses global attention and resources toward putting an end to mass atrocities around the world.

For more information or ways to take action, please head to Sudan.mtvU.com or http://www.satsentinel.org.

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