EA SPORTS Football Club Delivers Revolutionary New Way to Connect and Compete in EA SPORTS FIFA Soccer 12

Status, Progression, and Real-World Storylines Will Drive Experience

REDWOOD CITY, Calif.–(BUSINESS WIRE)– Electronic Arts Inc. (NASDAQ: ERTS) announced today a new live service* called EA SPORTS™ Football Club that will bring the world’s most passionate sports fans together and engage them within the massive FIFA online community. EA SPORTS Football Club—the heartbeat of FIFA Soccer 12 —connects players to the real-world game with fresh, new content all the time, enabling them to support their favorite club in new ways connected to real-world events, and connect and compete with friends, rivals and millions of other players around the world.

“The millions of fans playing FIFA online have shown us there is a constant appetite for a deep connected experience, driven by a love of the sport,” said Matt Bilbey, Vice President and General Manager of Soccer for the FIFA Soccer franchise. “EA SPORTS Football Club is a new social experience that brings the world’s soccer fans together, engaging and entertaining them in new ways that have never been done before in a sports game.”

EA SPORTS Football Club creates a new social experience where fans can connect and compete with their friends and millions of other fans playing FIFA Soccer 12, where status, bragging rights and progression are all measured and ever-changing. For the first time ever, everything that happens within EA SPORTS FIFA Soccer 12—and against friends—is measured in a meaningful way. Every match matters, all season long. Earn experience points and level up to build your status. Track friends, challenges and status through the web at easportsfootball.com. Share and compare accomplishments and spread the news on social channels like Facebook.

EA SPORTS Football Club also ignites the passion of sports fans and deepens their connection to their favourite team through Support Your Club, a central experience in EA SPORTS Football Club that enables fans to represent their club and compete against rival clubs in everything they do in FIFA Soccer 12. Earn club points and lift your club higher in the Support Your Club League Tables or help them avoid relegation. Virtual league tables are reset each week to create new challenges, renewed rivalries, and fresh storylines.

Fans will be more closely connected to the sport than ever before. Real-world storylines will drive content in EA SPORTS Football Club, making the game feel fresh and new all the time. Gamers will relive crucial real-world soccer events through regular challenges. EA SPORTS Football Club will have a dedicated team deliver new content and challenges so that FIFA Soccer 12 will look, feel and play like the real-world season.

There will be no additional charge for EA SPORTS Football Club as the service kicks off with FIFA Soccer 12 on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC when the game launches this fall.

To pre-order FIFA Soccer 12 visit http://www.easportsfootball.com. For the latest news on FIFA Soccer 12 join more than five million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

FIFA Soccer 12 will be available in stores world-wide this fall for the PlayStation®3, Xbox 360®, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. Additional feature details on all platforms will be revealed in the months ahead.The game has not yet been rated. Screenshots are available at http://info.ea.com.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

* FIFA Soccer 12 and an internet connection are required for play. You must accept EA’s Privacy Policy and Terms of Service in order to play.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims, and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. “PlayStation” and the “PSP” are registered trademarks of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies. Wii and Nintendo 3DS are trademarks of Nintendo. iPad is a trademark and iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Facebook is a registered trademark of Facebook, Inc. All All other trademarks are the property of their respective owners.

EA Claims the Battlefield on October 25 with the Launch of Highly-Anticipated Battlefield 3

DICE Entices Fans with Revolutionary Frostbite 2 Engine, Signature Battlefield Gameplay Crafted by World Class Development Team and Early Access to Battlefield 3 with Multi-Platform Beta in September

LOS ANGELES–(BUSINESS WIRE)– The fight is on! DICE, an Electronic Arts Inc. studio (NASDAQ:ERTS), today announced that Battlefield 3™, the next installment in the internationally acclaimed Battlefield series, will be available on October 25, 2011. After three years of development, the spectacular new game leaps ahead of the competition thanks to the unique power of the Frostbite™ 2 game engine. The technology advances the state of the art, and serves as the power center that allows Battlefield 3 to deliver superior performance in character animation, visual rendering, audio/sound and physical destruction. Battlefield 3 is the only FPS in the marketplace using Frostbite 2, and the only shooter capable of making the gameplay experience feel alive with all the sights, sounds, movements and action of real-world incursions. Fans eager to jump into battle can join the multi-platform beta in September 2011.

Battlefield 3 will be shown on the PlayStation®3 computer entertainment system and PC this week at the Electronic Entertainment Expo (E3) in Los Angeles in EA’s booth located at #1601 in the South Hall.

“We are proud to finally open the curtains and reveal Battlefield 3. The core development team has been together since 2005. We’ve grown together, taken some knocks together and now, we’re ready to take first person shooters to a whole new level, together,” said Patrick Bach, Executive Producer. “Like so many gamers out there, we’ve had some pretty wild ideas about what we’d want to see in a shooter. Until now, it was all just fantasy. But with Frostbite 2, even our most far-reaching ideas are becoming a reality. This is the game we’ve always wanted to create.”

Battlefield 3 captures the intense reality of modern warfare across the globe. DICE is working closely with highly decorated ex-SAS operator and acclaimed author, Andy McNab, to ensure the authenticity and grittiness of today’s war is captured in both the single player and multiplayer campaigns. In the single player chapters being highlighted at E3, two new playable characters are introduced. Dmitri “Dima” Mayakovsky, a Russian undercover agent, must fight his way from the Paris Stock Exchange through the crowded city streets in a desperate attempt to stop PLR operatives from detonating a dirty bomb in the heart of Paris. Jonathan “Jono” Miller, a Marine Corporal from America’s heartland, is deployed to the barren dustbowl of the Tehran desert to engage PLR forces. This chapter showcases a classic Battlefield vehicle warfare experience as players embark on a large scale tank attack to neutralize the PLR base. The popular Battlefield multiplayer mode ‘Rush’ is also back and will be playable on PC in the EA booth.

Gamers ready to enlist can pre-order the Battlefield 3 Limited Edition and receive the Back to Karkand digital expansion pack at no extra charge.* This themed multiplayer pack pays tribute to Battlefield fans by featuring four highly celebrated maps from Battlefield 2 each now boldly re-mastered using Frostbite 2. Pre-order the Battlefield 3 Limited Edition now at http://eastore.ea.com/battlefield3. Battlefield 3 will be available for the PlayStation®3, Xbox 360® videogame and entertainment system, and the PC.

For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter at www.twitter.com/battlefield.

*Conditions and restrictions apply. See http://eastore.ea.com/battlefield3 for details.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

BioWare Sets March 6 Arrival Date for Mass Effect 3

BioWare also Unveils Mass Effect 3 N7 Collector’s Edition and Announces New Voice Recognition Technology in Mass Effect 3 through Kinect Exclusively on Xbox 360

LOS ANGELES–(BUSINESS WIRE)– Not everyone will survive. Leading video game developer BioWare, a division of Electronic Arts Inc. (NASDAQ:ERTS), announced today that the epic action RPG, Mass Effect™ 3, will arrive at retailers worldwide beginning March 6, 2012. In Mass Effect 3, an ancient alien race known only as “Reapers”, has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the galaxy is on the verge of total annihilation, and you are the only one who can stop them. The price of failure is extinction. You, as Commander Shepard, must lead the counter assault to take it back. Only you can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all. Mass Effect 3 will make its world debut at the Electronic Entertainment Expo from June 7 -9, 2011. Show attendees can see Mass Effect 3 at EA’s booth #1601 in South Hall.

“With Mass Effect 3, we are delivering blockbuster action and heart-wrenching emotion on a scale that far exceeds anything we’ve ever done before,” said Casey Hudson, Executive Producer of the Mass Effect series. “This is an all-out galactic war and how you choose to lead and play will ultimately determine how — and if — you can save the galaxy.”

BioWare also unveiled today the Mass Effect 3 N7 Collector’s Edition, a special edition of the game featuring exclusive bonus content and unlockable items* including in-game appearance packs, a Dark Horse Comic Book, a hardcover art book, an exclusive extended soundtrack, exclusive lithograph and an exclusive N7 patch. Designed to delight both new and seasoned fans, the Mass Effect 3 N7 Collector’s Edition also gives instant access to the N7 Arsenal Pack which features four tactical guns exclusive to this special edition. The Mass Effect 3 N7 Collector’s Edition is available for pre-order now at participating retailers for $79.99 in limited quantities.

Blending world-class shooter combat with interactive, cinematic storytelling and space exploration, the Mass Effect series is one of the most highly decorated in the history of games, having earned over 200 international awards.

Mass Effect 3 and the Mass Effect 3 N7 Collector’s Edition arrive on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC beginning March 6, 2012. BioWare also announced earlier today that Mass Effect 3 on the Xbox 360 will include support of Kinect™, allowing players to immerse themselves into the Mass Effect universe even further through new voice recognition technology. The Mass Effect 3 N7 Collector’s Edition will be available in a digital format** on the PC exclusively via Origin, EA’s new digital store destination (http://Origin.com). For more information on Mass Effect 3, please visit http://masseffect.com, follow the game on Twitter at http://twitter.com/masseffect or “like” the game on Facebook at http://facebook.com/masseffect.

* Conditions and restrictions apply. See http://masseffect.com for details.

**Gamers who purchase the Mass Effect 3 N7 Collector’s Edition on the PC via Origin will receive exclusive bonus content and unlockable items in digital format. This includes in-game appearance packs, a digital version of the Dark Horse Comic Book, a digital version of the art book, an exclusive extended soundtrack, a digital version of the exclusive lithograph and the N7 Arsenal Pack. The digital version of the Mass Effect 3 N7 Collector’s Edition will not include the N7 patch.

About BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world’s most critically acclaimed titles, including Baldur’s Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec), Austin (Texas), Fairfax (Virginia) and Galway (Ireland). Currently announced projects at BioWare include the ongoing downloadable content for Dragon Age II, Mass Effect 3 and Star Wars®: The Old Republic^TM. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher.

For more information on BioWare, visit www.bioware.com or follow us on Twitter at www.twitter.com/biofeed. To join the millions of fans already registered on our community, go to http://social.bioware.com.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

Bioware, Mass Effect, Dragon Age and Jade Empire are trademarks of EA International (Studio and Publishing) Ltd. The Sims and Need for Speed are trademarks of Electronic Arts Inc. John Madden, NFL and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. KINECT, Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks are the property of their respective owners.

E3 2011: Turtle Beach Powers Audio for Top Publishers and Partners with Livestream for Show Floor Coverage

Elmsford, N.Y., June 3, 2011 ­ Turtle Beach, the leader in premium gaming headsets, is proud to announce their latest list of publisher partners showcasing their new game releases with optimized audio courtesy of Turtle Beach¹s premium gaming headsets. To further support their role as the preeminent authority on game sound and to showcase their industry partners¹ incredible audio achievements, Turtle Beach has teamed up with Livestream to give fans an inside-view of E3, the game industry¹s biggest and most important event of the year!

Publishers and partners utilizing Turtle Beach headsets in their E3 booths, meeting rooms and displays include:

· Activision

· Electronic Arts

· 2K Games/Take Two Interactive

· Warner Brothers Interactive

· Nexon

· Konami

· Bethesda

· IndieCade

· Kalypso

· NVIDIA

This partnership with Livestream gives Turtle Beach an opportunity to share
the latest news, action and highlights from E3 directly with fans.
Livestream reporting will take place at the Turtle Beach booth as well as
its partners¹ displays, giving fans a behind-the-scenes ³look and listen² to
upcoming games, most of which will be demoed onsite using Turtle Beach
headsets.

The Livestream broadcasts will be co-hosted by Matt from Turtle Beach, a
familiar face from Turtle Beach¹s popular YouTube channel and Kona from
Quantic Gaming, a prominent competitive gaming commentator. Matt and Kona
will spend time reviewing the latest audio advancements from Turtle Beach
and meet with many of the developers and audio engineers behind all the hot
new games; getting their unique points of view and insight on the sound
design and overall development of these major titles.

³Turtle Beach is the game audio authority and we are already committed to
delivering the very best sonic experience possible to gamers with our
premium lineup of console and PC gaming headsets,² notes Michael Arzt, VP of
Marketing and Business Development for Turtle Beach, ³and with our many
publisher partnerships and the exciting Livestream initiative, we¹re also
able to provide fans with a unique look and listen to all the games and
audio excitement of the 2011 E3 Expo.²

Turtle Beach¹s Livestream will commence at 10:00AM PT on June 7, 2011 with
an address from Turtle Beach regarding its exciting new products being
introduced at E3. The E3 stream will then be running from 11:00AM to 5:00PM
on June 7, 10:00AM to 6:00PM on June 8 and 10:00AM to 5:00PM on June 9 (all
times Pacific).

To access the E3 stream, viewers must visit and ³Like² Turtle Beach¹s
Facebook Fan Page at http://www.facebook.com/turtlebeach
. The Facebook page will also have
additional information on the Livestream event and a player to watch the
stream. To add more excitement throughout the 3-day event, Turtle Beach and
its partners will offer prize giveaways on the stream. Viewers will be able
to chat with one another, Turtle Beach employees and other special guests.
After the event is over, viewers can enjoy video on demand from Livestream
and on Turtle Beach¹s YouTube channel.

To learn more about Turtle Beach¹s products and watch Matt¹s videos, please
visit http://www.youtube.com/turtlebeachvideos/

About Turtle Beach

Turtle Beach (www.turtlebeach.com ) designs
and markets premium audio peripherals for personal computer and video game
platforms, including its acclaimed line of Ear Force gaming headphones and
headsets crafted for XBOX 360 and PS3 game consoles and PC games. Turtle
Beach¹s Ear Force X41 wireless headset is Official XBOX Magazine¹s “2009
Peripheral of the Year.² Turtle Beach, headquartered in Elmsford, New York,
is a brand of Voyetra Turtle Beach, Inc., which has been at the forefront of
music and audio technology for more than three decades and is recognized as
a pioneer of today¹s PC audio industry.

Turtle Beach and Ear Force are registered trademarks of Voyetra Turtle
Beach, Inc. XBOX 360 is a registered trademark of Microsoft, Corp. All

FIRE YOUR BEST SHOTS WITH THE CRYSIS 2 RETALIATION MAP PACK AVAILABLE TODAY

Beginning today, gamers can strap into their Nanosuits and return to the streets of New York in Crysis 2 with the brand new map pack, Retaliation. Retaliation features four maps that introduce new iconic locations to the fun, addictive and fast-paced multiplayer campaign that helped make Crysis 2 a critical and commercial success. New maps in Retaliation include “Park Avenue”, “Transit”, “Shipyard” and “Compound”.

One of the most critically-acclaimed first person shooters of 2011, Crysis 2 is rated 90% or more by over 50 outlets, including “4 stars out of 4 stars” from the Associated Press. Crysis 2 catapults players into Crytek’s stunning recreation of New York City in 2023. With the city on the brink of annihilation from a terrifying alien threat, players will use the powers of the Nanosuit 2 to be fast, be strong and be invisible, in an attempt to save humanity.

Retaliation is available for download today on the Xbox 360® videogame and entertainment system and PC for 800 Microsoft points or £7.99. For more instructions on PC download availability, please visit http://crysis.ea.com. The map pack will be made available on PlayStation®Network at a later date.

For more information on Crysis 2 and the Retaliation map pack, please visit the official game website at http://crysis.ea.com, the official Crysis community web site at http://mycrysis.com, follow the development team on Twitter at http://twitter.com/crysis or on Facebook at http://facebook.com/crysis.

100 MILLION CREATIONS TAKE OVER SPORE UNIVERSE

Guildford, UK – 5th May 2009 – What do beaked coralfish, whimsical snow globes and intricate atom models all have in common? They are all pieces of content created by players of the critically-acclaimed video game, Spore™. Today, Maxis™, an Electronic Arts Inc. (NASDAQ: ERTS) studio, announced that since launching the Spore Creature Creator in June 2008, Spore fans have created and uploaded 100 Million creations – an average of more than 306,000 daily – on the Sporepedia™ at www.spore.com, the Spore library of user-generated content. The 100 Million represents a variety of uploaded creations including 31,017,761 Spore creatures – more than 19 times the number of known species on Earth. The 100 Millionth creation and the entire collection of player-generated content can be seen at the Sporepedia.

Spore is widely recognized as one of the first games to make user-generated content the central focus and let player creativity drive much of the humor and whimsy of the entertainment experience. Players’ signature creations are the beating heart of the Spore franchise. Though user-generated content is common in social networking sites, the Spore series has pioneered how this content is made, used and shared in video games. In the upcoming Spore Galactic Adventures, players will be able to take their customized content to the next level as they create their own Space Captain and use the Adventure Creator to create missions to play and share with other Spore players through the Sporepedia.

“This is a staggering milestone to have met in less than one year from the launch of Spore Creature Creator,” said Lucy Bradshaw, VP and General Manager at Maxis. “We continue to be astounded by the outrageous creations and incredible creativity that Spore players have poured into the Sporepedia, from lifelike animals to fantastical creatures and futuristic spaceships. We can’t wait to see the ingenuity our players reveal through the missions they create in Spore Galactic Adventures!”

In the coming months, the Spore franchise will introduce new games; Spore Galactic Adventures for PC and Mac®, Spore Hero for Wii™ and Spore Hero Arena for Nintendo DS™. Spore Galactic Adventures, available June 23rd, is a highly-customizable expansion pack for Spore, adding a tremendous amount of variety and fun to the Space game. Players can beam down to planets for the first time ever, play Maxis-created Adventures and easily create customized missions. Available this year, Spore Hero, exclusive to the Wii and Spore Hero Arena for the Nintendo DS, catapult players into the role of a fully-customised hero creature fighting to save its planet.

To learn more about Spore or to download a free trial of the Spore Creature Creator, please visit www.spore.com.

MTV GAMES, HARMONIX AND EA UNVEIL REPLICA RICKENBACKER AND GRETSCH GUITAR INSTRUMENT CONTROLLERS FOR THE BEATLES: ROCK BAND

Harmonix Music Systems, the leading developer of music-based games, and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), along with distribution partner Electronic Arts Inc. (NASDAQ: ERTS), announced today that replica Rickenbacker 325 and Gretsch Duo Jet™ guitars will be made available as standalone music peripheral controllers for The Beatles: Rock Band. In addition, The Beatles: Rock Band Pre-Order Club also goes live today in the U.S. and Canada giving fans exclusive news and access to exclusive game elements from the eagerly awaited game set for release worldwide on 9/9/09.

The Rickenbacker 325 and Gretsch Duo Jet guitars are hailed as two of the signature, most celebrated instruments played by John Lennon and George Harrison throughout their careers, respectively. They will be made available for MSRP $99.99 in the U.S. and in continental Europe for MSRP €99.99 and for MSRP £89.99 in the UK. These wireless instrument controllers join the previously announced Höfner bass controller, a large-scale replica of the bass famously used by Sir Paul McCartney, and the Ringo Starr inspired and Ludwig-branded Rock Band 2 drums, with a classic pearl finish and vintage replica Beatles kick drum head. All controllers will be available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION® 3, Wii™ and will be compatible with all Rock Band titles.

Also announced, The Beatles: Rock Band Pre-Order Club officially goes live today. North American and European fans who pre-order any version of the The Beatles: Rock Band at a participating retailer will be given an access code to officially join the Pre-Order Club.  After entry of the code, consumers will gain access to breaking news and exclusive behind the scenes elements .  For a list of participating retailers or to learn more about The Beatles: Rock Band Pre-Order Club, please visit http://www.thebeatlesrockband.com.

The Beatles: Rock Band will allow fans to pick up the guitar, bass, mic or drums and experience The Beatles’ extraordinary catalogue of music through gameplay that takes players on a journey through the legacy and evolution of the band’s legendary career. Available simultaneously worldwide in North America, Europe, Australia, New Zealand and other territories for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ system from Nintendo on Sept. 9, 2009, the game will be compatible with all Rock Band instrument controllers, as well as most Guitar Hero® and other third party music video game peripherals and microphones.

EA CONFIRMS DEVELOPMENT OF ACTION-PACKED G.I. JOE® VIDEO GAME INSPIRED BY UPCOMING FILM FROM PARAMOUNT PICTURES, SPYGLASS ENTERTAINMENT AND HASBRO

G.I. JOE Set to Invade All Major Video Game Platforms in Summer 2009

Guildford, UK 11th February 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that development is underway to bring Hasbro’s legendary G.I. JOE® brand to all major console and handheld gaming platforms in summer 2009 to coincide with the theatrical release of the G.I. JOE: THE RISE OF COBRA live-action movie from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, which opens in theaters 7th August 2009. EA will unveil a “first look” of the G.I. JOE® video game at Hasbro’s Showroom at Toy Fair on 15th -17th February, 2009 in New York City.

“As Hasbro and Paramount Pictures reignite the G.I. JOE® property this year with an all-new toy line and film, EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming,” said Chip Lange, General Manager and Vice President of EA Hasbro. “G.I. JOE® offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure video game that will thrill gamers as well as G.I. JOE® fans.”

For fans of all ages, 2009 is gearing up to become another watershed milestone in the timeless franchise by introducing even more new ways to engage, immerse and play within the G.I. JOE® universe. The G.I. JOE® video game will feature an exclusive storyline that picks up where the live-action movie leaves off, allowing players to re-create and re-live the greatest moments from the film, cartoon series and action figure toy line. The game will feature 12 G.I. JOE® characters, each with unique abilities and weapons. Adding to the adrenaline rush will be an intense single-screen co-op mode allowing two players to easily unite as a team in a classic struggle between good and evil as they work together to defeat the powers of the COBRA organization. The G.I. JOE® video game is under development for Xbox 360® videogame and entertainment system, PLAYSTATION®3 computer entertainment system, Wii™, PlayStation®2, PSP® (PlayStation®Portable), Nintendo DS™, and mobile devices.

“G.I. JOE® has been an icon of action for 45 years,” said Mark Blecher, General Manager of Digital Gaming and Media at Hasbro. “EA has tapped the legacy of the G.I. JOE vs. COBRA saga to create an amazing interactive experience inspired by the movie, comic books, animated series and iconography that we hope will resonate with millions of fans.”

For more than four decades, G.I. JOE® has been one of the premiere brands in the history of boys’ toys. Originating the term “action figure” in 1964, Hasbro’s G.I. JOE® brand ushered in a new play pattern that forever changed the scope of the toy industry. The G.I. JOE® brand made another revolutionary introduction in 1984 with the release of the G.I. JOE vs. COBRA toy line, which introduced a generation of boys to the heroic G.I. JOE® forces, led by Duke, and their epic struggle to defeat the evil COBRA organization. The G.I. JOE vs. COBRA saga featured a diverse cast of characters – both good and evil – that became a part of pop culture through Hasbro’s toy line, an animated television series and best-selling comic book franchise.

For more information about the G.I. JOE® video game and to sign up for updates, visit www.gijoe.ea.com

EA REVEALS FIRST DETAILS OF NEXT-GENERATION FLAGSHIP PC GAME, COMING IN 2009

Guildford, UK — March 19, 2008 — Electronic Arts Inc. (NASDAQ: ERTS) announced today the first details on one of interactive entertainment’s most anticipated games, The Sims™ 3. Featuring a brand new engine that has been in development for nearly three years, The Sims 3 allows you to immerse your unique Sims in an open living neighbourhood right outside their door. The initial feature-set unveiled includes the new seamless, open neighbourhood, new Create-A-Sim, new realistic personalities and new unlimited customization. The Sims 3 will launch globally in 2009.

The Sims franchise has long been recognized for its appeal to a universal audience, both male and female, and at any age. Its broad appeal and loyal The Sims community has vaulted the franchise to an impressive 98 million games sold around the world and translated into 22 different languages. Celebrated for its creativity, humour, and community, The Sims franchise has become a global and cultural phenomenon since its inception in 2000.

Now, The Sims 3 is being designed to be the next-generation flagship game from The Sims Label.

“In The Sims 3, Sims can go beyond the boundaries of their home lot, and immerse themselves in an open, living neighbourhood, interacting with other Sims using our new deeper personality system,” said Rod Humble, Head of The Sims Studio. “It is this type of open-ended gameplay that inspires endless creative possibilities. In addition the new goals and rewards systems will give players of all kinds from core gamers to storytellers the ability to enjoy long-term gameplay.”

New Seamless, Open Neighbourhood—Explore the Neighbourhood Freely.
See the sights with your Sims! The new seamless neighbourhood architecture allows your Sims to roam freely around the neighbourhood and visit their loved one and friends—or foes. Discovering other Sims homes and families, traveling around to new locations like City Hall or the local park will create a whole new way of life for your Sims. Storytelling options will multiply as your Sims stroll downtown to meet new acquaintances, head across town for lunch, spy on their neighbours and bump into the boss when they least expect it.

New Create A Sim—Create Any Sim You Can Imagine.
In addition to the open, living neighbourhood, the all-new Create-a-Sim interface will feature easy-to-use design tools that allow you to make truly detailed Sims that are more realistic than ever. Create-a-Sim gives you the incredible freedom to customize just about any Sim you can imagine. From thin to full-figured to muscular—everything in between and even the extreme! In addition to determining your Sims body shape and size, you will also be able to fine-tune every feature on their faces, customize their hair style and select their skin tone, all from a vast selection of options. With so many choices to choose from, it is fun to create more realistic characters that look like you, someone you want to look like, or even a famous personality.

New Realistic Personalities—Every Sim Is A Unique Person, With A Distinct Personality
With the innovative and proprietary Realistic Personality System in The Sims 3, you can attribute each character with five distinct personality traits, helping shape your Sims behaviour and how they interact with others and their surroundings. This new system will empower you to create extremely complex and diverse in-game personalities. Will you create the nosy, inappropriate, kleptomaniac grandmother who loves to meddle in other people’s business? Or the commitment-phobic, hot-headed punk rocker whose rude nature and childish disposition keeps him from scoring a date? In The Sims 3, Sims will go beyond the basic set of day-to-day needs to be distinct individuals with multifaceted personalities, who can focus both on short-term opportunities and long-term goals. With a wide selection of personality traits to mix and match, more than 700 million combinations of Sims await. You never know who’ll meet in The Sims 3!

New Unlimited Customization—Everyone Can Customize Everything!
New and accessible creativity tools in The Sims 3 make it simple for anyone to customize anything, anywhere! From floors to flowers, fashions to sofas, wallpaper to window shades and more, The Sims 3 gives you all the flexibility and options you need to be the architect of your dream house or explore your interior design skills to outfit your ultimate home. Your Sims can make home an ultra-deluxe mansion, a cool bachelor pad, family’s dream home or charming cottage. The choice is yours in The Sims 3.

”The new engine and technologies in The Sims 3 are designed to unleash the player’s imagination with realistic looking Sims who have distinct personalities and a seamless living neighborhood for them to discover,” added Ben Bell, Executive Producer on The Sims 3. “Players are going to be thrilled by the level of realism in The Sims 3!”

For more information visit www.TheSims3.com.

Product Specifications
Publisher: Electronic Arts
Developer: Electronic Arts Redwood Shores
Ship Date: U.S., Europe and Asia: 2009
Platform: PC

Category: Simulation/Strategy
BBFC Rating: RP (Rating Pending)
PEGI Rating: RP (Rating Pending)

DICE ANNOUNCES ALL-NEW DOWNLOADABLE TIME TRIAL MAP PACK FOR MIRROR’S EDGE

Award-winning Action Adventure Game Delivers Fresh Content to Challenge Even the Best Runner

Guildford, UK. – Dec 4, 2008 – Leave the city behind! DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), today announced that the highly acclaimed first-person action adventure title, Mirror’s Edge™ will release downloadable content (DLC) for the PLAYSTATION®3 computer entertainment system, the Xbox 360® videogame and entertainment system and the PC in late January. DICE also confirmed today that the PC version of the game will ship to retailers in North America on January 13th and worldwide on January 16th, 2009.

Players will be challenged to achieve the fastest times possible on nine races across seven all-new and totally redesigned Time Trial maps. No guns, no cops, and no city: this is true aesthetics, agility and flow that will challenge any runner. This special DLC pack will be available for $10 USD or 800 Microsoft points. As an added bonus, all PLAYSTATION 3 Mirror’s Edge fans will be able to download an additional map for free.

“The freedom of movement and control in first person has been the most popular aspect of Mirror’s Edge so we decided to distil these down to their purest form for this map pack,” says Owen O’Brien, Senior Producer, DICE. “We deliberately chose a more abstract aesthetic that is still within our distinctive art style and then focused on flow and gameplay to create an experience and challenge very different from the main game.”

Time Trial is a popular mode in Mirror’s Edge that challenges players to find the fastest route across various maps. Players can upload their best time to the Mirror’s Edge leaderboards for their friends to download and compete against. Players can see their friend’s ‘ghost’ run as they race their way through the course to the top of the leaderboards.

Mirror’s Edge was awarded “Best Xbox 360 Game” at the recent GC Developers Conference in Leipzig, Germany. It also received the “Best Action Game” of Electronic Entertainment Expo (E3) by IGN and the Game Critics Award for “Best Original Game” at E3 in July. Mirror’s Edge delivers players straight into the shoes of Faith, a modern day heroine who traverses the vertigo-inducing cityscape, engaging in intense combat, fast-paced chases and challenging puzzles. With a never-before-seen sense of movement and perspective, players are drawn into Faith’s dangerous world.

Mirror’s Edge was developed at EA Digital Illusions CE AB (DICE) in Stockholm, Sweden. The game is rated “T” by the ESRB and “16+” by PEGI. For more information on EA DICE or Mirror’s Edge, please visit www.ea.com, www.dice.se or www.mirrorsedge.com.

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