ANIPLEX’s Mitsudomoe Coming to CRUNCHYROLL

Aniplex’s Mitsudomoe Coming to Crunchyroll

Critically-acclaimed writing-driven school comedy to stream same day as
Japan on Crunchyroll starting today

July 23, 2010

San Francisco, Calif. – Crunchyroll, Inc., in conjunction with Aniplex,
Japan’s leading producer of blockbuster anime, announced today the simulcast
release of Mitsudomoe, one of this summer’s best-received surprise hit anime
titles. Directed by anime veteran Masahiko Ota with a screenplay adapted by
Takashi Aoshima from Norio Sakurai’s weekly manga series, show features
highly-praised slapstick writing and a charming story centered around
unbelievable classroom antics. More information can be found at

http://www.crunchyroll.com/mitsudomoe.

Title has received positive reviews online, including a 4.5 (out of 5) stars
by Theron Martin of Anime News Network. In his glowing review of the show,
Mr. Martin said: “Anime has churned out a lot of edgy titles of late, but
few have been as thoroughly and deliciously wrong as this cleverly-written,
wonderfully-scored, and nicely-animated first effort from animation producer
Bridge.”

Mitsudomoe will be available in the United States, Canada, United Kingdom,
Ireland, Netherlands, Sweden, Denmark, Norway, Finland, Iceland, Australia,
New Zealand, Brazil and Portugal.

OVER ONE HUNDRED BLEACH EPISODES ADDED TO CRUNCHYROLL

BLEACH episodes 1 – 109 now available for premium members on Crunchyroll.com

San Francisco, Calif. (July 23, 2010) – Crunchyroll, Inc., announced today
the release of episodes one through 109 of the hit anime series BLEACH to
its Premium Members. These episodes chronicle the origins of Bleach’s
protagonist Ichigo Kurosaki, and follow him and his compatriots through Soul
Society and into the Bounto Saga. Release dates for remaining catch up
episodes to the current simulcast will be made available in the near future.

“BLEACH follows the story of Ichigo Kurosaki. For as long as he can
remember, Ichigo Kurosaki has been able to see ghosts. But when he meets
Rukia, a Soul Reaper who battles evil spirits known as Hollows, he finds his
life is changed forever.”

The latest episodes of BLEACH simulcast on Crunchyroll.com every Tuesday at
2:30 am PT immediately after Japan TV broadcast. BLEACH is available to all
viewers in North America, the Caribbean, Central and South America, the
United Kingdom, Ireland, the Netherlands, Sweden, Denmark, Norway, Finland,
Iceland, Australia, New Zealand, and South Africa.

Crunchyroll Premium Members have access to the largest anime and drama
selection, same-day access for simulcast titles, no advertisements, and high
quality streams in 480p and 720p. More information about the Crunchyroll
Premium Membership can be found at: http://www.crunchyroll.com/freetrial/

CRUNCHYROLL ANNOUNCES DAILY DEAL FOR JUNE 7, 2010

World’s Leading Asian Media Lifestyle Brand to Provide Huge Daily Discounts
on Yamato USA’s Complete Set of “Best of Rurouni Kenshin” Figures for its
Members and Users

San Francisco, Calif. (June 7, 2010) ­ Today¹s Crunchyroll Daily Deal is the
“Best of Rurouni Kenshin – Complete Set” (MSRP: $41.94 U.S.; User Discounted
Price: $28.99 U.S.; Member Discounted price: $23.99 U.S.). The ³Best of
Rurouni Kenshin – Complete Set² features 6 figures: Kenshin Himura, Hajime
Saito, Enishi Yukishiro, Makoto Shishio, Seijuro Hiko, and Sanosuke Sagara.
Each figure stands between 4.0″ – 5.5″ and comes with a themed display base
within a display case of 6 pieces, one complete set. This product will be
discounted for users with an even larger discount for Crunchyroll members
beginning today June 7 2010 at 12:00:00AM. More information can be found at
www.crunchyroll.com/deals ; .

Products will be available for purchase for a limited time until quantities
have either sold out or the deal ³expires² (whichever comes first). The
next deal and new product will start the following midnight PST. Shipping
charges within the U.S. will be approximately $5.00 (U.S.) and countries
eligible for the daily deal will vary by product.

CRUNCHYROLL Announces Daily Deal for June 4, 2010

World’s Leading Asian Media Lifestyle Brand to Provide Huge Daily Discounts on the “Death Note: Series 1 Complete Set of 6 Action Figures” for its Members and Users

San Francisco, Calif. (June 4, 2010) – Today’s Crunchyroll Daily Deal is the “Death Note: Series 1 Complete Set of six (6) Action Figures” (MSRP: $125.94 U.S.; User Discounted Price: $56.99 U.S.; Member Discounted price: $43.99 U.S.). The “Death Note: Series one (1) Complete Set of 6 Action Figures” features: one (1) Light action figure, one (1) L action figure, one (1) Misa action figure, one (1) Ryuk action figure, one (1) Rem action figure and a bonus Ryuk action figure. This product will be discounted for users with an even larger discount for Crunchyroll members beginning today June 4, 2010 at 12:00:00AM. More information can be found at www.crunchyroll.com/deals .

Products will be available for purchase for a limited time until quantities have either sold out or the deal “expires” (whichever comes first). The next deal and new product will start the following midnight PST. Shipping charges within the U.S. will be approximately $5.00 (U.S.) and countries eligible for the daily deal will vary by product.

CRUNCHYROLL ANNOUNCES DAILY DEAL FOR JUNE 2, 2010

World’s Leading Asian Media Lifestyle Brand to Provide Huge Daily Discounts
on the “World of Warcraft: the Adventure Game” for its Members and Users

San Francisco, Calif. (June 2, 2010) – Today’s Crunchyroll Daily Deal is the
World of Warcraft: the Adventure Game (MSRP: $39.99 U.S.; User Discounted
Price: $22.99 U.S.; Member Discounted price: $17.99 U.S.).  World of
Warcraft: the Adventure Game is an exciting and fast-paced journey through
the world of Azeroth for 2 to 4 players. Choose your favorite hero and
embark on an epic journey from humble beginnings to immense power, battling
vicious monsters, powerful overlords, and your treacherous fellow players!
Will you be the mightiest hero in all the land?   This product will be
discounted for users with an even larger discount for Crunchyroll members
beginning today June 2, 2010 at 12:00:00AM. More information can be found at
www.crunchyroll.com/deals <http://www.crunchyroll.com/deals> .

Products will be available for purchase for a limited time until quantities
have either sold out or the deal “expires” (whichever comes first).   The
next deal and new product will start the following midnight PST. Shipping
charges within the U.S. will be approximately $5.00 (U.S.) and countries
eligible for the daily deal will vary by product.

CRUNCHYROLL OFFERS ALL-ACCESS MEMBERSHIP FOR $0.99

Number One Anime Website Crunchyroll.com Offers All-Access Membership for
Six (6) Days

San Francisco, Calif. (May 5, 2010) ­ See for yourself what the buzz is all
about. For a limited time only, Crunchyroll is offering their All-Access
Premium Membership for less than $1.00 (US) with no recurring bills or no
hidden fees until May 11, 2010. More information can be found at
www.crunchyroll.com/ onedollar/

Crunchyroll All-Access Premium Membership
· Largest Anime/Drama Selection. Over 250 Anime and Drama titles,
thousands of episodes! All shows are English-subtitled or dubbed.
· Early Access. Same-day access to many anime titles currently airing in
Japan.
· High Quality Video. High-definition 720p is available on select
titles, and high quality 480p (DVD quality) offered on most titles.
· No Advertisements. You won’t see any ads, except for the occasional
homepage sponsorship.
· Immediate Access and Exclusives. Access all titles immediately. Normal
users may be subject to restricted release schedules.
* Watch from Devices. Stream all shows from your iPhone with the Crunchyroll
iPhone App
lication (also iPod Touch and iPad!), or watch on TV with our Boxee App
lication

Join now and check out what everyone has been talking about!

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered
around all things Asian media and operator of the largest online community,
video site and network of sites, services and devices for Japanese anime and
Asian drama in the world. Content on Crunchyroll is provided by leading
Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises
(NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System
(SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures,
Aniplex, Avex Entertainment, King Records, Happinet, d-rights, Bandai
Channel, Toei Animation, Tai Seng and many others.

Crunchyroll was founded in June 2006 and has offices in both San Francisco
and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content
business and the only video service in the world to offer hit programs
Naruto Shippuden, Tegami Bachi: Letter Bee and many others within one hour
of their first Japanese broadcasts. Crunchyroll is a member of the
Association of Japanese Animations (AJA) and Licensing International
Merchandisers’ Association (LIMA) and is funded by leading venture capital
firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel
investors representing some of the brightest and most successful minds and
entrepreneurs in Silicon Valley. More information can be found at
http://www.crunchyroll.com .

CRUNCHYROLL SEES UNPRECEDENTED GROWTH IN Q1 2010

Number One Anime Website Crunchyroll.com Sees Great Opportunities in Helping
Traditional Media Companies Grow Audiences and Build Businesses Online

San Francisco, Calif. (May 3, 2010) ­ Crunchyroll, Inc., reported today an
over 40% compounded quarter on quarter revenue growth for the last five
quarters. Q1 2010 revenue experienced over 250% growth, against the same
quarter last year. Crunchyroll¹s revenue is driven by the Œfreemium¹
business model made up of advertising-supported and subscription streaming
as well as virtual goods, monetizing professionally produced content through
direct relationships with Japanese licensors and broadcasters.

³With over 5.5 million unique visitors serving 21.8 million video views and
over 100 million pageviews in the month of March, Crunchyroll is the most
engaged community for anime in the world. We are able to deliver a complete
cross-platform experience through our website, branded social
applications‹including the Naruto Shippuden Official Facebook
Application‹set-top box products like Boxee and the Crunchyroll iPhone iPad
application. Crunchyroll is at the forefront of building online audience and
engagement around professional content with our in-house video, social,
mobile and device experiences,² said James Lin, VP of Product.

According to comScore data, during the six month period leading into March
2010 (since Sept 2009), Crunchyroll realized 25% growth in unique US
visitors, while Funimation saw 7% growth in US visitors during the same
period. According to Quantcast analytics, over the last 30 days, Crunchyroll
reached 1,336,000 unique US visitors, while Funimation recorded 157,400 US
visitors. Both destinations are measured directly by Quantcast.

³Creating an Internet presence is about cultivating a two-way relationship
with the user; the old model of neglecting content on one-way video site has
become less and less effective.² said Vince Shortino, Representative
Director of Crunchyroll¹s Japan office. ³Through our expertise in building
online engagement, we look forward to working with more traditional media
companies that want to reach their core audiences, grow revenue, and
maximize shareholder value.²

³Over one year ago, we pioneered the Œfreemium¹ content business model,
which balances advertising with subscription revenue. Today, anime is
becoming mainstream and Crunchyroll brings more episodes of anime to US
audiences than any other company,² said Kun Gao, CEO of Crunchyroll.
³Licensors are leveraging our platform to not only market and promote their
brands, but to create an online business. We¹ve figured out how to build
audiences and monetize professional content online and welcome the
opportunity to work with any content partners, to help grow their internet
businesses, in this period of great industry transition.²

CRUNCHYROLL ANNOUNCES SIMULCAST ACQUISITION OF URAGIRI WA BOKU NO NAMAE WO SHITTEIRU WITH KADOKAWA PICTURES

Hotaru Odagiri’s Fantasy Adventure to Stream Through World’s Leading Asian
Media Lifestyle Brand Same Day as Airing in Japan

San Francisco, Calif. (April 6, 2010) – Crunchyroll, Inc., announced today
the simulcast acquisition of Uragiri wa Boku no Namae wo Shitteiru, the
long-awaited anime adaptation of Hotaru Odagiri’s fantasy adventure manga
published by Kadokawa Shoten in Monthly Asuka and animated by J.C. Staff.
Title will become available each week via Crunchyroll’s premium subscription
in 480P enhanced definition the same day as first airing in Japan and for
free in standard definition with advertisements one week later. More
information is on the official Uragiri wa Boku no Namae wo Shitteiru series
page on Crunchyroll: http://www.crunchyroll.com/uraboku.

Uragiri wa Boku no Namae wo Shitteiru follows the story of Yuki Sakurai,
voiced by Japanese voiceover star Souichiro Hoshi, as an
independently-minded young man who grew up at the Asahi Orphanage. Now a
high school freshmen coming into his own, his powers start to manifest. One
day, while suddenly under attack, a tall, dark and handsome man comes to his
rescue. Seeming familiar to him, Yuki wonders who is he and why he has a
sense of déjà vu. Were they somehow connected in a past life? And what are
these powers and why are they happening? Find out more in 24 weekly
adventures that follow his story.

Crunchyroll’s Japan office Representative Director Vince Shortino said:
“This is another phenomenal title from another superstar creator at Kadokawa
Shoten. Particularly with Uraboku, we are excited about unique, wide
audience it brings to Crunchyroll and the pending audience reaction to the
content.”

A live update of Crunchyroll’s April 2010 lineup of simulcasts can be viewed
at http://www.crunchyroll.com/lineup.

CRUNCHYROLL ANNOUNCES APRIL 2010 CONTINUING SIMULCASTS

Asian Media Lifestyle Brand to Stream New Seasons of Six Continuing Anime
Titles; New Series Announcements to Follow Soon

San Francisco, Calif. (March 31, 2010) – Crunchyroll, Inc., announced today
the continuation of Naruto Shippuden, REBORN!, Kaasan – Mom’s Life, Yumeiro
Patissiere, Fairy Tail, and Durarara into the April 2010 broadcast season.
New title acquisitions will be announced in the following days. A live
update of the April 2010 lineup is available at

http://www.crunchyroll.com/lineup.

Crunchyroll will continue to offer premium access under its subscription
plan to Naruto Shippuden, REBORN!, Kaasan – Mom’s Life and Yumeiro
Patissiere one hour after first Japanese broadcast, and free, ad-supported
access to the titles one week later. Fairy Tail will continue to be
available on a subscribers-only 30-day sliding window to subscribers one
hour after Japanese airing.

Also continuing to stream on Crunchyroll into the April 2010 broadcast
season will be Durarara, with premium subscription-based streaming occurring
on Crunchyroll one hour after first airing in Tokyo, and free, ad-supported
streaming becoming available one week later, through episode 24, which will
serve as the broadcast finale. Episodes 25 and 26, which will be released
directly to home video in Japan, will stream on Crunchyroll the same day as
they are first released in Japan.

Crunchyroll Marketing Manager Michelle Hwang said: “While we are sad to see
perennial fan favorites Gintama and Shugo Chara! hit their series finales,
we are confident about the staying power of the continuing shows and their
ability to resonate on Crunchyroll. Through our community features across
our network of sites, services and devices, we hope to be able to continue
to cultivate new the English-speaking fan bases of the shows.”

While the hit title Tegami Bachi: Letter Bee will not be simulcasting in
April 2010, it will return to Crunchyroll in Fall 2010 when its broadcast on
TV TOKYO resumes.

CRUNCHYROLL TO PARTICPATE IN GLOBAL SHINKAI DAY

Online Anime Distribution Leader and Fans to Celebrate the Work of Acclaimed Anime Director Makoto Shinkai on March 5, 2010

San Francisco, California and Tokyo, Japan (February 17, 2009) – Hailed as
the “Next Miyazaki” by The Japan Times, Crunchyroll and CoMix Wave Films
celebrates Global Shinkai Day and will honor the works of director and
creator extraordinaire Makoto Shinkai beginning Saturday, March 5, 2010 at
5:00 pm (PST) and ending on Sunday, March 7, 2010 at 5:00 pm (PST). More
information can be found at the company’s website at

http://www.crunchyroll.com/?src=GSD2010

<http://www.crunchyroll.com/?src=GSD2010>

Crunchyroll is honoring the celebrated work of the famed creator and
director with 48 hours of Shinkai’s most celebrated works (5 CENTIMETERS PER
SECOND, VOICES OF A DISTANT STAR and A PLACE PROMISED IN OUR EARLY DAYS) to
all Crunchyroll members, of selected global territories, for free and at up
to 480p.

“We are very happy to see how the world has embraced Mr. Shinkai’s work”,
states Mr. Kazuki Sunami of CoMix Wave Films, “anime is a wonderful art form
and CoMix Wave Films is very proud to work with Crunchyroll in bringing Mr.
Shinkai’s vision to the world.  We hope everyone enjoys it.”

Shinkai’s work debuted at many high profile film festivals such as the
Ottawa International Animation Festival and has won countless awards such as
the animation grand prize at Italy’s Future Film Fest in 2008 for 5
CENTIMETERS PER SECOND.

All fans can enjoy all content on the site for free, but Crunchyroll Anime
Members benefits include higher quality streams of all shows (in some cases
at 720p High Definition Video) with no advertisement and early access to all
simulcast shows as early as one (1) hour after its Japan Broadcast.
Crunchyroll Anime Membership costs as little as $5 a month and goes directly
towards supporting Japan Animation companies. More information, including a
two week free trial membership can be found at
http://www.crunchyroll.com/freetrial <http://www.crunchyroll.com/freetrial>

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