STAMFORD, Conn., August 16, 2010 – World Wrestling Entertainment® today announced that it has teamed up with Burger King Corp. (NYSE:BKC) for an in-restaurant promotion, beginning Monday, August 23 through Sunday, September 12 in close to 7,000 BURGER KING® locations in the U.S.
WWE Superstars Triple H®, John Cena® and Undertaker® will be featured on more than five million exclusive Superstar plush toys inside BK® Kids Meals. A new Superstar plush toy will be available each week during the three-week U.S. promotion and will play the stars’ individual catch phrases or entrance music. The Superstars will also appear on BK® Kids Meal packaging along with merchandise displays at participating restaurants. BK® Kids Meals also include a $2.00 off coupon at Target stores for WWE Mattel FlexForce® action figures. BKC has created television commercials which are scheduled to air on networks such as Nickelodeon, Cartoon Network and Disney XD to support this campaign for the duration of the program.
“WWE is very excited to team with BURGER KING®, a globally recognized brand that reaches millions around the world,†said Michelle D. Wilson, WWE Executive Vice President, Marketing. “WWE’s family-friendly product, which is seen in 145 countries, is a great fit with the BURGER KING® brand.â€
WWE Superstars plush toys will also be available throughout the summer in more than 3,000 BURGER KING® restaurants internationally, including locations in Mexico, Germany, Spain and the United Kingdom.