Top

The LEGO Group appoints new Chief Marketing Officer and Chief Commercial Officer

November 11, 2014 by  



The LEGO Group has appointed two new members to its senior management team, replacing CMO Mads Nipper who left the company earlier this year.

January 1, 2015, Loren I. Shuster will take up the job as Executive Vice President and Chief Commercial Officer (CCO).

Loren I. Shuster is 44 years old and holds an MBA and Masters in Organizational Psychology from INSEAD. He joins the LEGO Group from a position with Google as Managing Director, Brand Solutions, Asia Pacific. Loren I. Shuster’s longest experience before he joined Google in 2011 was 10 years with Nokia where he worked across Asia and Africa, before assuming a global marketing role as SVP ‘Go-to-Market’ based in Helsinki.

Julia Goldin will take up the job as Executive Vice President and Chief Marketing Officer (CMO) as of January 1, 2015.

Julia Goldin is 45 years old and holds an MBA from the University of Chicago. Prior to joining the LEGO Group she was Global CMO of Revlon, and has previously worked and lived in Europe, Asia and the USA holding several senior global and regional marketing leadership roles in the Coca-Cola Company.

CEO Jørgen Vig Knudstorp says about the appointments:

“We have strong ambitions of globalizing and innovating the LEGO experience. When replacing the former CMO it was clear to us that with our present strategic priorities it would be beneficial to divide the role in two. Our new team members come well equipped to supplement our present strong Corporate Management, and I am confident that they will bring in important experience to help us achieve our challenging strategic ambitions within globalization and digitalization.”

The new CMO and CCO will both be members of the LEGO Group’s Management Board.

Julia Goldin, Executive Vice President and Chief Marketing Officer Loren I. Shuster, Executive Vice President and Chief Commercial Officer
Julia Goldin Loren I Shuster





General Disclaimer:

J!-ENT has not received any compensation from the company for this post. J!-ENT has no material connection to the brands, products, or services that are mentioned in this post.

For Product Reviews:

For product reviews, J!-ENT has purchased the above product for review purposes or may have received one or more of the products or services mentioned above for free by the company which in no way affects our reviews, may it be positive or negative. We only recommend products or services we have tested/reviewed and believe will be good for our readers.

For Advertising:

Some of the links in our posts are "affiliate links.” This means if you click on the link and purchase the item, J!-ENT will receive an affiliate commission.

J!-ENT is disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


Comments

Bottom