First-of-Its-Kind Partnership Combines Hit Network Television Series and Popular Photo Sharing App for Nationwide Photography Campaign
Winning Fan’s Photo Will Appear in Season Finale Episode on Tuesday, May 17
LOS ANGELES ‒ March 10, 2011 – CBS Television Studios and Instagr.am announced today a unique promotional partnership utilizing the global hit series, NCIS: LOS ANGELES.
Through Instagr.am, the popular photo sharing app, users can access exclusive behind-the-scenes show photography shot by the cast and producers. At the same time, NCIS: LOS ANGELES fans and Instagr.am users will be encouraged to share their favorite hometown photos of unique or iconic locales in their city, with an opportunity for their photo to be featured in the series’ season finale.
The NCIS: LOS ANGELES “Flaunt Your City” campaign begins today, Thursday, March 10, and runs through Friday, April 1 at 6:00 PM, PT. The cast and producers will review and choose an Instagr.am photo, which will be integrated into the season finale on May 17 at 9:00 PM, ET/PT. Fans can view photo submissions from cast and other fans on Instagr.am (#NCISLA), Facebook (http://www.facebook.com/NCISLA) and CBS.com.
“‘NCIS: Los Angeles’ has always utilized photography in a unique way. Whether in sweeping images of the Los Angeles skyline or surveillance photos of a suspect, photos are a vital part of our storytelling process,” stated Shane Brennan, Executive Producer. “We’re excited to partner with Instagr.am to give our fans a behind-the-scenes look at our show, as well as see what photos they send us of their own hometowns.”
“We’re thrilled to team up with ‘NCIS: Los Angeles’ to bring viewers a new way to participate with the show,” stated Instagr.am CEO Kevin Systrom. “I believe it underscores the forward-thinking nature of the CBS team to adopt Instagr.am to create a brand new experience for their viewers. Not only are we excited to see the behind-the-scenes look that the cast and crew will provide, we can’t wait to browse the gorgeous photos viewers will send in of their hometown. It’s a one-of-a-kind partnership that expands what social media means to business today, and we’re glad to be part of it.”
Directions to Participate in “Flaunt Your City”:
•1. Download the Instagr.am app to your iPhone (only available on iPhone, iPad and iTouch)
•2. Follow the NCIS: LOS ANGELES cast on Instagr.am
•3. Take photo of your favorite hometown spot with the app
•4. HASHTAG your photo with #NCISLA
•5. Upload all photographs by April 1, 2011, at 6:00 PM, PT
For complete instructions of the campaign, please visit www.facebook.com/NCISLA. *Data charges may apply for use of the Instagr.am app.
About Instagr.am
The popular social photo sharing application, Instagr.am, is a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie. At present, the platform has about 2 million users who upload approximately 290,000 photos per day.
About NCIS: LOS ANGELES
In its second season, NCIS: LOS ANGELES is the #2 scripted series (only behind NCIS) and averages 18 million viewers. The series stars Chris O’Donnell, LL COOL J, Daniela Ruah, Barrett Foa, Eric Christian Olsen, Renee Felice Smith and Linda Hunt. It is executive produced by Shane Brennan, R. Scott Gemmill and John P. Kousakis. The show’s Instagr.am handle is NCISLA and cast handles are: ceod, llcoolj, DanielaRuah, BarrettFoa, ericcolsen and reneefelicesmith. CBS Television Studios’ Twitter handle is @CBSTVStudios and http://www.cbstelevisionstudiosinsider.tumblr.com/.