Alloy Digital Acquires Clevver Media, YouTube’s Top Ranking
                   Entertainment News Provider
  Fourth Acquisition in Past Year Propels Owned Channels to No.
        1 in YouTube Subscribers, Network becomes the Top
        Entertainment Content Provider for 12-34 Audience
NEW YORK, June 18, 2012 (GLOBE NEWSWIRE) — Alloy Digital, LLC (“Alloy
Digital” or the “Company”), a leading next generation media company for
the 12-34 demographic and a top-10 video network, announced today that
it has acquired YouTube’s top entertainment news provider, Clevver
Media. With the move, Alloy Digital’s owned and operated channels
ascend to No. 1 in total YouTube subscribers, counting over 8 million,
and make them among YouTube’s largest content providers.
Clevver Media’s seven entertainment and celebrity focused YouTube
channels that include ClevverTV, ClevverMovies, ClevverMusic,
ClevverGames, ClevverNews, ClevverStyle and the Spanish language
ClevverTeve, attract top-tier Hollywood talent and garner more monthly
views from prime 12-34 viewers than the next seven most popular
entertainment channels on YouTube combined. Launched in 2006, Clevver
has earned a trusted reputation for entertainment news geared toward
the digital generation and consistently ranks in the top-10 YouTube
networks, according to industry measurement leader, ComScore Media
Metrix. The acquisition instantly pushes Alloy Digital’s network to the
top of the entertainment news category.
In addition to Clevver, in the last year Alloy Digital has acquired
three strong content creators beginning in July 2011 with Smosh, an
online leader in teen and young adult comedy content and the third most
subscribed YouTube channel; Generate, a next generation studio and
talent management company in January 2012; and B5 Media, the
fastest-growing women’s lifestyle digital publishing and media
networks, in April 2012. The Company is eyeing further acquisitions.
With these moves, Alloy Digital’s network of media platforms further
strengthens its leadership position in reaching the coveted 12-34
consumer market with branding opportunities across multiple, highly
specialized and vertically integrated platforms. Alloy Digital is the
only next generation media company with expertise and capabilities
mirroring the best of both old Hollywood and the new digital era all
under one roof: Generate’s cost-effective development, production and
talent management, original programming from creators such as Smosh and
Clevver, distribution across Alloy Digital’s top-ranked network of
media platforms and monetization through sponsorship, ad sales, social
media and promotion.
Alloy Digital’s CEO Matt Diamond stated, “Through an aggressive
acquisition strategy and organic growth, we continue to strengthen our
connection with the 12-34 demographic with quality programming tailored
to their pop culture cravings and distributed via their preferred media
platforms. In just a few years, our properties are delivering massive
audiences equal to or greater than broadcast and cable networks, while
also fulfilling the expectations of our partners and advertisers with
measurable media value and innovative branding opportunities.”
He added, “Clevver represented a logical step in this expansion with
its wildly popular entertainment brand. No one does entertainment news
better or has been more successful at it, and we are thrilled to have
their channels join Alloy Digital’s family.”
“The combination of a YouTube powerhouse that we’ve created with
Clevver Media and Alloy Digital’s network makes for an interesting
pairing with tremendous possibilities,” said Michael Palmer, co-founder
and executive producer of Clevver Media, who will continue to lead the
operation along with co-founder Jorge Maldonado. “We are excited to
leverage our brand as part of such a dynamic and forward-thinking media
company, and differentiate ourselves both creatively and strategically
in the marketplace.”
The addition of Clevver makes the Company one of YouTube’s top content
producers in the world. Combined, the two companies now own and operate
five of YouTube’s 100 premium channel offerings, as well as three of
its fastest-growing channels, including the No. 3-ranked property.
Clevver Media was the first company to launch programming with
ClevverTeVe, its newest channel focused on the rapidly expanding Latin
market, as part of YouTube’s original programming initiative.
The YouTube footprint of Alloy Digital’s brands gains nearly one
million subscribers and 1.6 billion video views with 6-year-old Clevver
Media’s category-leading properties, bringing total video views for
their combined owned and operated channels to Top 3 status among all
YouTube channels with more than 3.35 billion measured views.
The Clevver properties will be combined with Alloy Digital’s own highly
popular YouTube channels, including Smosh and its spinoff Shut Up!
Cartoons,which has soared to more than 24 million video views since
launching April 30. Shut Up! Cartoons currently ranks as the third
fastest-growing premium original content channel, according to
VidStatsX, catapulting to Top 250 in the full YouTube channel universe
in just six weeks.
The Company will also greatly benefit from extensive and ongoing
cross-promotion through its owned YouTube channels and websites, as
well as to the 14 million followers of its multiple active social media
profiles. Alloy Digital’s leading digital media and video network
connects with a total audience of more than 90 million consumers with
reach to over 53% of P12-34 internet users and delivers more than 300
million monthly video streams. The network’s audience has increased
over 57% in the last year and holds its top-ranking position in its
category for more than three years running, according to recent
comScore Media Metrix.
About Alloy Digital
Under one roof, Alloy Digital boasts the critical assets for a
multi-platform, next generation media company targeting the
highly-coveted, early-adopter 12-34 year-old demographic–Generate’s
cost-effective development, production and talent management, premium
original programming from creators such as Smosh and Clevver,
distribution across Alloy Digital’s top-ranked network of media
platforms and monetization through sponsorship, ad sales, social media
and promotion. Alloy Digital’s proprietary digital media network has
ranked top in its category for more than three consecutive years,
according to comScore, and attracts more than 90MM consumers each month
with reach to over 53% of P12-34 internet users. Alloy Digital holds
its position as offering a top-10 video network which delivers several
hundred million monthly streams and includes award-winning Smosh, the
#3 YouTube channel, as well as Shut UP! Cartoons, one of the fastest
growing YouTube premium channels. The network has attracted over 14MM
followers combined across its dedicated social media profiles. Alloy
Digital delivers digital campaigns for FORTUNE 500 advertisers and has
received multiple industry accolades, including the prestigious
ADVERTISING AGE Media Vanguard, an OMMA Award and a DIGIDAY Video
Award.
The Alloy, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5852
About Clevver
Clevver Media, an innovative video content provider, aggregates,
creates and produces online content for distribution through its
multi-platform outlets including YouTube and Facebook. Clevver Media is
a Top 10 YouTube content provider, according to comScore, which has
since its founding in 2006 generated more than 1 million subscribers
and 1.6 billion video views. Clevver Media operates seven YouTube
channels including ClevverTV, ClevverMovies, ClevverMusic, ClevverGames
which collectively garner more than 70 million video views per month.
As part of the original YouTube content initiative, Clevver Media was
one of the few to launch three new YouTube channels, ClevverTeVe,
ClevverNews and ClevverStyle. Its most popular channel, ClevverTV,
offers original entertainment content for the 12 — 18 demographic
group and receives more than 25 million video views a month. ClevverTV
has quickly become one of the “Top 50 Most Viewed” You Tube channels of
all time, as measured by VidStatsX.
The company has studio offices in Hollywood, CA. Go to
www.clevvertv.com/AboutClevver for more information on Clevver Media
properties.