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J!-ENT Interview with Aoi Eir and Luna Haruna by Dennis A. Amith and Michelle Tymon (J!-ENT Interview and Articles)

June 4, 2013 by  

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For many anime fans, Aoi Eir (note: Eir is her first name but for the label, Aoi Eir is used) is a name that many remember for her songs featured on “Mobile Suit Gundam AGE”, “Fate/Zero” and most recently with “Sword Art Online”.

But what is fascinating is how Aoi became a music star.

Originally hailing from Sapporo, Hokkaido, Aoi was first noticed through her music videos posted on the Nico Nico Douga video sharing site.

As a person that has been interested in music at a young age, in high school, Aoi used to have a high school band.  After graduating, she continued to pursue music and by 2011, she released her debut single “Memoria” that was used on the series “Fate/Zero”.

By 2012, she would have two hit anime theme songs with “Aurora” which became the fourth opening theme song for “Mobile Suit Gundam AGE” and her third single “Innocence” was released in November 2012 and was used as the second opening theme song for “Sword Art Online”.

For music artist, Luna Haruna (note: Luna is the first name and Luna Haruna is used by the label), she is an anime fan and loves gothic lolita.

Her song “Overfly” was featured as the second ending theme to “Sword Art Online” and recently debuted at #7, a pretty solid showing since her debut single “Sora wa Takaku Kaze wa Utau” (which was used for anime series “Fate/Zero”).

A big anime and music fan, by the time she entered junior high, she became obsessed with gothic lolita manga characters and Western clothes. By the third year of junior high, Haruna Luna was auditioning for the Internet radio program of “Renta Magica” and won the opportunity to perform the opening theme.

And from that point on, her life would immediately change. Haruna Luna would become an imoto-kei amateur model for “Kera” fashion magazine and modeling for “Marui” but with anime as her passion, she would become popular for competing and becoming a finalist for the fourth All-Japan Anime Song Grand Prix.  With this new found popularity, she was signed to SME Records.

For both Aoi Eir and Luna Haruna, with their work on “Sword Art Online” and “Fate/Zero”, both performed in concert in April at Sakura Con in Seattle.  Their very first performance in the United States.

J!-ENT recently had the opportunity to talk with the duo alone and also take part at the Sakura-Con press conference:

Here is our brief interview and a transcript of the press Q&A with Aoi Eir and Luna Haruna:

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J!-ENT: Many people are probably wondering how your stage names came about. Can you please tell us?
Aoi Eir: “Eir” is actually the name of a Norse goddess. It has always been my childhood dream to become a singer, but there was a time that I had given up on this dream. And at that time, I thought about becoming a nurse. I had even started studying to become a nurse and so I became very fond of the goddess Eir, who was the goddess of medical skill and healing. So I got “Eir” from that, and as for “Aoi”, I had always been very fond of the name “Aoi” or “Aoi-chan” and always thought it was cute, and my username on the computer had always been “Aoi”. So it’s always been a nickname that I liked a lot, so I combined the two and came up with “Aoi Eir”.
Luna Haruna: As for me, I have always admired the name “Luna” since I was a child. And I have always liked the moon, so I chose “Luna”. I was also using the name “Luna” while I was a magazine model (dokusha model) and got the name “Haruna” added when I started singing. The head of my agency was the one that came up with “Haruna”, because I thought it was would nice for people to refer to me as “Luna Luna” someday, so that’s how we got “HaLuna Luna”. Also, the kanji for “Haruna” means good luck, and that was another reason it was chosen.

J!-ENT: Did you know there were many people in the US who listen to and are fans of Japanese music? And are you pretty surprised to see the support that you are receiving from fans around the world?
Aoi Eir: I had heard about it, but I had never seen it until now. I was able to experience their love of anime up close. There was a person that said they had learned Japanese through anime, so I felt their love for anime very strongly. I go to Winter Comi and Summer Comi quite often and had seen people from overseas there, so I had known that it was popular to some point. But I had never imagined the love was so very deep as I found out here… I’m very moved and I felt that I had to step it up a little myself.

J!-ENT: Is there any American food you’d like to try or places you’d like to visit while you’re in Seattle?
Aoi Eir: Starbucks is really famous, so I had some Starbucks coffee. I’d like to walk around as well, but haven’t had the chance to just yet. I’m hoping we’ll be able to do that tomorrow, and then I’m hoping to enjoy various American style foods. I was rather surprised to hear that it’s very common to eat sandwiches and potato chips together, so I’d love to do that.

J!-ENT: The first Starbucks is actually in Seattle, at Pike Place Market, so please check it out.
Aoi Eir: We totally will!
Luna Haruna: I love Subway, and I really love their oven potatoes (Note: they’re like french fries and not available in the US) and I’m wondering if they’re different in the US. I eat them all the time in Japan. So I’d love to try the US version if they’re available. I’d like to conquer that. I heard that it’s the biggest fast food chain in the US, and that there are even more Subways than McDonalds.

J!-ENT: What kind of students were you in high school? The artsy student? The book worm? The prankster? The athlete?
Aoi Eir: I wasn’t the smart kid at all (laughs). I played basketball quite a bit, but I also loved music and had started getting more interested in it while I was playing basketball in high school. But I never really explored it until I got into high school. In high school, I formed a band. I started playing the guitar in junior high school, and then in high school I started a band, doing the vocals and playing guitar. I even studied the bass guitar a little bit. So it was in high school that I really started to explore music.
Luna Haruna: By the time I was in high school, I was already a complete otaku. The thing was, everyone in my class was an otaku. Not to mention, it was an art class, so everyone was really good at drawing and everyone was able to draw manga. So it was completely normal for everyone to be reading manga during class. You pretty much couldn’t find text books in our desks… so it was a very interesting class. We were able to express ourselves to the max, so it was a very fun high school life.

J!-ENT: Both of you had the opportunity to have your songs featured on two popular anime series. How was that first experience when you heard your song on an anime series?
Aoi Eir: It didn’t feel like it was real at all at first… So every week, I would be watching the episodes just to confirm that it was real. Yet still, I felt, “Is this really happening?” Now I’m a little more used to it, so now I concentrate on what I can do to repay all of my fans and how I can express myself even more.
Luna Haruna: I feel the same way. When I first saw the anime footage going along with my own song, I was so moved. My overall goal in life is to become one with the anime world, so I felt that I had come closer to that goal, and I took a picture of the footage with my phone… Even though you can’t hear it.
Aoi Eir: I did that, too! (laughs)
Luna Haruna: And then, I uploaded that to my blog.
Aoi Eir: I took a picture of when my name shows up in the credits.

J!-ENT: If there is one word to describe yourself, what word would that be and why?
Aoi Eir: I think the word “fun”. I’m always having fun. I’m having fun when I’m performing, and singing. I’m having fun all the time.
Luna Haruna: It’s not one word, but rather one phrase: anime otaku. I really believe that anime is my life. I believe that anime is the only way that I can truly express myself. So I intend to keep pulling through as an otaku.

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Last night at your concert, people seemed to enjoy your song from “Puella Magi Madoka Magica”, the collaboration, what made you pick your songs last night and do you two plan on doing anymore collaborations in the future?
Aoi Eir: I personally love ClariS and ClariS and I are actually from the same hometown. I look up to and respect them very much and so I’d like to do more collaborations with them.
Luna Haruna: I also like doing collaborations. Since I usually sing by myself, singing with various other artists is always stimulating and is also a learning experience. It’s also very exciting so I’d love to do it again.

American Robot Records has recorded various artists and found that most artists have a routine. What are things that you concentrate on before recording or during recording?
Aoi Eir: I actually work out. I think that having a strong core is very important, so I get a good night’s sleep, drink a lot of water and then do a lot of sit ups. Then I try to imagine the world of the particular song I’m recording and then I record.
Luna Haruna: Expression is very important to me, so I read the lyrics and let my imagination go to work. I love anime very much, so it’s very important that I don’t ruin that world. I keep that world very important to me and imagine the lyrics, and then go into recording with that image in my head.

J!-ENT: Before performing to an American audience, was it a bit stressful, scary, exciting? How were you feeling when you found out that you would be performing in America?
Aoi Eir: I was a little nervous, but the people of Seattle are very passionate and there are many people who are very good at having a great time. So I was also able to have a great time and perform. In the end, I was a little nervous, but my feelings of excitement were much, much greater.
Luna Haruna: I was also very nervous and excited at first. This is my first time anywhere overseas, so I was very excited about what kinds of environments I would see. And last night, I was able to perform at the concert and it almost felt like it wasn’t the first time I was here. Everyone welcomed me so warmly and I was very happy that I came.

So how have you evolved as a singer? Since you both have been singing since a young age, has your presence in the anime world changed you?
Aoi Eir: Before I debuted, I had always just worried about my pitch. But as a singer, I want to express something, to say something. That is vital in being a singer, but before I debuted, I hadn’t thought of that at all. But since I’ve debuted, I’ve always considering how much people would be accepting my songs in their hearts and how I can excite the people who come to my concerts more and more. I think about those points very much now.
Luna Haruna: I have always loved anisongs and singing in general. Now that I’m a singer myself, I am able to experience bringing smiles to the people who listen to my music and see that there are people who feel something when they listen to my songs. So I want to become an even better singer and I was able to really understand the wonderfulness of songs, so I actually feel like I was given an even bigger dream to pursue and I’m having a lot of fun. So I’d like to become an even better singer.

Aoi, how does it feel to have two top ten singles so early in your career?
Aoi Eir: Honestly, I never thought that would happen, so I was very surprised at first. It actually felt quite unreal. But I feel that was able to happen because I have so many fans who support me and I’m currently trying to figure out what I can do next so I can repay all of them for their support.

Luna, how was it working with the legendary Kajiura Yuki on your debut song?
Luna Haruna: Well, I loved the TV anime series, “Gundam SEED” which Kajiura Yuki-san did the music for and I have always loved the worlds she was able to create through her music. So when I was told I would be able to work with someone has amazing as her, it was very surreal. When I listened to the song I was going to sing, I was able to really get a feel for the world that song created and I was very happy.

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What do you like to do to relax when you’re not singing?
Aoi Eir: I play games. I absolutely love the Xbox 360, PS3, PSP and Nintendo DS and I’m playing all the time. And among all of those, the thing I’m most into right now is online gaming.

What types of online games? MMOs? Shooters?
Aoi Eir: I mainly play FPS’s. For example, I love “Left 4 Dead” and “Gears of War” very much. Well, I guess “Gears” isn’t technically a FPS, but I also like “Call of Duty” as well.
Luna Haruna: I’m very much an anime otaku. I love watching anime and walking through Akihabara. I go to a lot of events and even get on the first train to do so, so I’m very passionate about being an otaku. Anime is my everything.

Now that you’ve worked in anime, is it something you’re eager to continue with? Is there any particular anime you’d like to work with in the future? If not, what is your true passion in music?
Aoi Eir: I have always loved and grew up with anime since I was in kindergarten, so I’m very honored that I’m able to sing anime theme songs. I’d definitely like to continue singing anime songs. Also, I’d like to try even harder so the audience overseas will continue listening and enjoying my music as well.
Luna Haruna: I feel the same. I would love to continue singing anime songs. I believe that anime is a vital part of Japanese culture and I was able to feel the excitement of becoming one with anime. So I’d like to continue to convey those feelings and worlds that anime creates to the other anime otakus.

Are there any other Japanese or Foreign artists you’d like to collaborate with?
Aoi Eir: For Japanese artists, I’d have to say I would absolutely love to collaborate with Mizuki Nana-san, Nakagawa Shoko-san, and Hirano Aya-san. As for American artists, I really love rock music, so I’d love to collaborate with Linkin Park.
Luna Haruna: I would love to do a collaboration with ALI Project. I had been able to collaborate with them before for an event for KERA, a Harajuku fashion magazine, called GothLoli Revival. But this time, I’d like to collaborate with them musically. I love the fashion and the world of gothic lolita so I’d love to express that with them. It would make me very happy.

For the songs you did for “Fate/Zero” and “Sword Art Online”, how much input do they give you and how much input were you able to give? Do you try to read as much of the source material as much as possible or do you just try to go with a general feeling of the material?
Aoi Eir: Since I got the song before it’s actually an anime, I go back and read the original work and try to imagine the feelings of the characters and try to convey those into the lyrics, since i also write lyrics myself. So I do use the source material to heighten my feelings for the song I’m about to sing.
Luna Haruna: So far, I’ve been singing the songs that appear in the second season so there is already a story that’s been created. So I go back and watch that, read the original material, and if there are prior series involved, I go back and read or watch those as well. Being an otaku, I really like to delve into that world and I love each individual character and try to keep in mind what they are trying to express as well as the world of that anime itself. I then take that and imagine how to interpret that into the songs.

How does it feel to be able to start out as an anime fan and now be able to do work that is involved in these anime? Does being an anime fan give you a different perspective doing these songs?
Aoi Eir: When I was watching anime, I didn’t think much about it, but now that I’m on the side that’s involved with making an anime, it can be hard to find the right feelings, words and voice that I’m trying to express. For example, thinking about what wording would impact the fans the most and in the songs, thinking about what parts should be softer in singing to help convey certain feelings. So I discuss all of this with the director and it’s a lot of fun going through this creative process and there is also a difficulty doing so. I believe that this has all been learning experiences for me.
Luna Haruna: Up until recently, I was on the side that was watching the anime. But now that I’m on the side that is creating anime, and expressing the worlds it creates to other fans, I think it’s only natural as an otaku. Seeing my voice being connected with the visuals of an anime, I feel like the real world and the anime world have finally connected, and I feel that a lot of dreams have been answered.

Haruna-san, you’ve mentioned that you walk around Akihabara. This question is for the both of you: have you been recognized on the street, and if fans approach you, how do you react?
Luna Haruna: Well, when I walk around Akihabara, I’m dressed very plain. So it’d be pretty hard to track me down, but if a fan were to find me, I think we’d be able to get excited together about anime and such so I’d be very welcome to that.
Aoi Eir: When I had gone to Akihabara in search of a brand new game that had come out, and my album came out on January 31st so there was a very big sign with my face on it… but no one had found me. I was even eating a crepe in front of that sign, and even then, no one approached me, so I’d like to try even harder.

With both of your successes with “Fate/Zero” and “Sword Art Online”, what other series are both of you aiming for to contribute your voice to?
Aoi Eir: I love fighting and in games, I love fighting games and even when watching anime, I watched alot of shows with a lot of fighting in it. For example, “Dragon Ball” and “Sailor Moon”. So just like “Fate/Zero” and “Sword Art Online”, I’d like to work on even more series filled with intense fighting.

If you had a chance to work on “Accel World”, would you have done it?
Aoi Eir: I would have loved to! I love ALTIMA and when I hear their song from “Accel World”, I get very excited.
Luna Haruna: As for me, as long as it’s an anime, I’m very happy. As long as I can sing anime songs, that itself is a dream come true for me. So if I can work on any anime, it makes me very happy.

Are there any American or western artists that have influenced your works?
Aoi Eir: They may not all be American, but Marion Raven, Slipknot, and Evanescence. Other than that, because of my father, I love Whitney Houston. I sing her songs a lot at karaoke. Also, on our way here, I was watching Eminem’s music video.
Luna Haruna: I mainly listen to ani-songs, so I don’t listen to very much western music. But when I want a slight change of atmosphere, I listen to U2, and I used to listen to Britney Spears quite often.

For more information on Aoi Eir, please click here.

For more information on Luna Haruna, please click here.

Single/album images are courtesy of Sony Music Entertainment Japan

Convention photo of Aoi Eir and Luna Haruna was taken by J!-ENT’s Michelle Tymon




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