The LEGO Group appoints new Chief Marketing Officer and Chief Commercial Officer

November 11, 2014 by · Leave a Comment 

The LEGO Group has appointed two new members to its senior management team, replacing CMO Mads Nipper who left the company earlier this year.

January 1, 2015, Loren I. Shuster will take up the job as Executive Vice President and Chief Commercial Officer (CCO).

Loren I. Shuster is 44 years old and holds an MBA and Masters in Organizational Psychology from INSEAD. He joins the LEGO Group from a position with Google as Managing Director, Brand Solutions, Asia Pacific. Loren I. Shuster’s longest experience before he joined Google in 2011 was 10 years with Nokia where he worked across Asia and Africa, before assuming a global marketing role as SVP ‘Go-to-Market’ based in Helsinki.

Julia Goldin will take up the job as Executive Vice President and Chief Marketing Officer (CMO) as of January 1, 2015.

Julia Goldin is 45 years old and holds an MBA from the University of Chicago. Prior to joining the LEGO Group she was Global CMO of Revlon, and has previously worked and lived in Europe, Asia and the USA holding several senior global and regional marketing leadership roles in the Coca-Cola Company.

CEO Jørgen Vig Knudstorp says about the appointments:

“We have strong ambitions of globalizing and innovating the LEGO experience. When replacing the former CMO it was clear to us that with our present strategic priorities it would be beneficial to divide the role in two. Our new team members come well equipped to supplement our present strong Corporate Management, and I am confident that they will bring in important experience to help us achieve our challenging strategic ambitions within globalization and digitalization.”

The new CMO and CCO will both be members of the LEGO Group’s Management Board.

Julia Goldin, Executive Vice President and Chief Marketing Officer Loren I. Shuster, Executive Vice President and Chief Commercial Officer
Julia Goldin Loren I Shuster


LEGO Speed Champions: A new LEGO car product line available from spring 2015

November 5, 2014 by · Leave a Comment 

Beginning from March 2015, builders of all ages, with fuel in their veins, can now create the speeding-bullet cars at home. The LEGO Group has now announced its partnership with the three automobile manufacturers Ferrari, McLaren and Porsche resulting in a new, high-speed product line for building the most favourite cars from LEGO bricks: the LEGO Speed Champions. An adrenaline kick and the thrill of speed are included.

Seven different LEGO sets will be available from spring 2015, ensuring lots of racing action and squealing tyres in the children’s room. A large red Ferrari truck drives up – together with the Ferrari F14 T Racing car. What’s more, a McLaren Mercedes pit stop set will also be available, featuring the McLaren Mercedes MP4-29 as well as the home stretch with lights function and two Porsche cars – the 911 RSR and 911 GT3 R Hybrid. Also four sets of stand-alone vehicles wait to hit the track. Whether it is a racing car or road car – the new brick built car models will get the hearts of five- to eleven-year old as well as grown up engine fans beating faster.

In addition to typical LEGO building fun, the LEGO Speed Champions series of vehicles is particularly amazing thanks to its many authentic details: the LEGO minifigures are wearing racing car overalls, there is a winner’s cup, flags and detailed tools – inspired by their big role models Ferrari, McLaren and Porsche whether you are a passionate builder or a keen car fan, there is an exciting offer. Now just one question remains: Who will be the Speed Champion in 2015?




About The LEGO Group
The LEGO Group is a privately held, family-owned company based in Billund, Denmark. Founded in 1932, it is one of the world’s leading manufacturers of play materials for children, employing approximately 13,000 people globally. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted by founder Ole Kirk Christiansen: “Only the best is good enough.”  LEGO products are sold worldwide and can be virtually explored at

LEGO, the LEGO logo, the Minifigure, the brick and knob configuration are trademarks of The LEGO Group.
©2014 The LEGO Group.