The LEGO Group appoints new Chief Marketing Officer and Chief Commercial Officer

The LEGO Group has appointed two new members to its senior management team, replacing CMO Mads Nipper who left the company earlier this year. January 1, 2015, Loren I. Shuster will take up the job as Executive Vice President and Chief Commercial Officer (CCO). Loren I. Shuster is 44 years old and holds an MBA and Masters in Organizational Psychology […]

LEGO Speed Champions: A new LEGO car product line available from spring 2015

Beginning from March 2015, builders of all ages, with fuel in their veins, can now create the speeding-bullet cars at home. The LEGO Group has now announced its partnership with the three automobile manufacturers Ferrari, McLaren and Porsche resulting in a new, high-speed product line for building the most favourite cars from LEGO bricks: the LEGO Speed Champions. An adrenaline […]