September 21, 2011 by · Leave a Comment 

Beverly Hills, CA – The Academy of Motion Picture Arts and Sciences today issued regulations for how movies and achievements eligible for the 84th Academy Awards may be marketed to Academy members. The most notable change affects screening events that include filmmaker participation. Additional changes address digital delivery of movies to Academy members and public references to competing films or achievements via social media platforms.

“These campaign regulations play an important role in protecting the integrity of the Academy Awards process and the distinction of the Oscar®,” said Academy President Tom Sherak. “Above all, we want Academy members to see movies as they were meant to be seen, in a theatrical setting.”

Prior to the nominations announcement (January 24, 2012), there are no restrictions on screening events to which Academy members may be invited. These events may include the live participation of individuals involved with the film (Q&A panel discussions, etc.) as well as receptions with food and beverage. After the nominations have been announced, Academy members may continue be invited to screenings that have filmmaker participation elements but receptions are not permitted. While there is no restriction on the total number of screenings of a particular movie, no one individual from the film can participate in more than two panel discussions. Previously, Academy members could not be invited to any screening event that included live participation of the filmmaker(s) or a reception either before or after the nominations had been announced.

Additionally, after nominations are announced and until final polls close, members may not be invited to or attend any non-screening event that promotes or honors a nominated movie or individual nominee. Nominees themselves are also prohibited from attending such events. Academy-sanctioned events and awards ceremonies presented by the various guilds, critics groups and other organizations are exempt.

The regulations now emphasize that viewing motion pictures in a theatrical setting is highly preferred over any other viewing method. The distribution of screeners is still permitted, however, with specific restrictions on packaging and accompanying materials. The digital distribution of movies to Academy members is now acceptable, as long as the delivery method conforms to the regulations.

The long-standing ban on negative campaigning about other nominated films or individuals is now extended to social media platforms, and specific penalties are spelled out. Academy members will be subject to a one-year suspension for first-time violations and expulsion for any subsequent violations. As in the past, any form of advertising that includes quotes or comments – negative or positive – by Academy members is prohibited.

To read the complete Regulations Concerning the Promotion of Films Eligible for the 84th Academy Awards, go to:

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, 2012, at the Kodak Theatre at Hollywood & Highland Center®, and televised live on the ABC Television Network. The Oscar presentation also will be televised live in more than 200 countries worldwide.

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The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards – in which the members vote to select the nominees and winners – the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.




July 12, 2011 by · Leave a Comment 

Syfy’s Summer Campaign for Newest Original Series Launch Features: Innovative NBCU Cross Promotions in Wimbledon, Le Tour de France, Futbol Estelar, and America’s Got Talent

The Largest Hispanic Media Buy in Channel History

Shazam Partnership in Theaters

YouTube Style Videos – “Found Footage” to Showcase AlphaPowers

NEW YORK – July 12, 2011 – Syfy sets its sights on summer with a supercharged marketing campaign supporting its new drama series Alphas, where ordinary people possessing extraordinary powers team up to solve a new brand of crime. The series premieres with a 90-minute episode on Monday, July 11, at 10PM (ET/PT), presented with limited commercial interruption by Verizon.

To promote Alphas with its team of superhuman lead characters, and reach a new generation of superhero fans, Syfy introduced a series of “found footage” videos that highlight the extraordinary accomplishments of seemingly ordinary people. <> The short videos tie into the idea behind the origin of the show. Some of the amazing videos people might have captured on YouTube, or posted on Facebook, might actually be the work of Alphas.

Many of the summer’s hottest sporting/entertainment events on television will also incorporate similar Alphas messages asking their fans “is it talent or is it Alpha powers?” Wimbledon, Le Tour de France, Futbol Estelar and America’s Got Talent in partnership with NBC, cable channel Versus, and Telemundo, have all gotten in on the innovative cross promotional campaign.

Recognizing the importance of the young tech savvy Hispanic audience, Syfy will make its largest Hispanic media buy ever. Placements and partnerships will include Telemundo, Mun2, and Univision channels, Latin targeted radio buys in the New York, Chicago, Los Angeles and Dallas markets and a digital presence on Batanga, Pandora, AOL Latino and Yahoo! En Espanol.

Also, for the first time ever; Keep Your Phones on for this portion of the program. Moviegoers have been flocking to the multiplexes this summer to catch the latest Hollywood blockbusters. Now, audiences will be able to Shazam a :90 Alphas trailer in Screenvision theatres across the country and receive bonus content in front of titles such as Green Lantern, Transformers: Dark of the Moon, The Hangover Part II, Pirates of the Caribbean 4 and X-Men: First Class.

Finally, as a nod to superhero fans, Syfy will have a significant presence in more than 90 Marvel Comic titles including Spider-Man, The Hulk, Iron Man and X-Men.

Said Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy: “Alphas, with its superhuman yet relatable characters, is a new kind of show that can really breakout this summer. We are really excited to work with other NBCU nets to make the show “super” relevant for fans, as well as showcase Alphas to the very important and growing Hispanic market.”

Debuting as part of Syfy’s new Monday night original scripted programming lineup (leading off with Eureka at 8PM and Warehouse 13 at 9PM), Alphas follows a clandestine group of average citizens with amazing abilities operating within the U.S. Department of Defense and led by preeminent neurologist and psychiatrist Dr. Lee Rosen (Emmy Award-winner and Academy Award-nominee David Strathairn/Temple Grandin, Good Night, and Good Luck).

The ensemble cast also stars Malik Yoba (New York Undercover, Why Did I Get Married?), Warren Christie (October Road), Azita Ghanizada (Castle), Ryan Cartwright (Mad Men, Bones) and Laura Mennell (Watchmen). Alphas is a production of Universal Cable Productions and BermanBraun Television. Executive Producers are Zak Penn, Ira Steven Behr (The 4400) and Gail Berman, Lloyd Braun and Gene Stein for BermanBraun.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)


Entertainment Community Announces Grassroots Organization to Fight Content Theft

July 6, 2011 by · Leave a Comment 

New Creative America organization is broad, industry-wide effort uniting diverse voices with shared interest in protecting jobs, creativity

LOS ANGELES – The entertainment community today announced a new initiative to build grassroots support for the fight against content theft and to protect our country’s vibrant arts and culture. Creative America, the grassroots organization organizing the effort, will begin serving as the unified voice of the more than 2 million Americans in all 50 states whose jobs are supported by film and television, as well as people in other creative fields and anyone who believes that halting the looting of America’s creative works and protecting jobs must be a national priority.

Creative America will provide a gathering place ( for members of the creative community to learn more about the impact of content theft on their jobs, their benefits and their ability to continue making a living in the entertainment industry.

Global theft of movies and television shows has already cost the U.S. economy more than 140,000 jobs. Foreign websites, operated by thieves profiting off of stolen content, are highly sophisticated and designed to look legitimate. The appearance of legitimacy lures unsuspecting Americans into providing personal information, exposing them to identity and credit card theft.

Among its initial activities, Creative America will enable members of the entertainment community to demonstrate their support for the passage of important Congressional legislation that will significantly impact the fight against content theft, including the PROTECT IP Act, legislation designed to combat foreign trafficking in stolen movies, TV shows and other forms of intellectual property.

The PROTECT IP Act, now before the Senate, would authorize the U.S. Department of Justice to go after foreign websites that are dedicated to illegal distribution of stolen movies and TV – often called “rogue sites” – where these sites are directed at United States consumers. The House of Representatives is also working on legislation to fight these rogue sites.

“People need to understand that this isn’t a victimless crime,” said Rachel Lipsey, who runs a craft services business with her husband, serving TV and film productions in Portland, Oregon. “When movies and TV get stolen, it hurts me and everyone I work with. We aren’t celebrities,we’re regular working people, and we depend on movies and TV shows being made for our living. This is about American jobs and American workers. Congress has got to do something.”

“I love my job,” said Grace Yavana, production manager for the “Today” show on NBC. “Every day, I get to help make great television. But when our hard work gets stolen, it hurts us all. I don’t think most people realize that jobs are put at risk – my job and the jobs of our entire crew. We have to do something about content theft, and we have to do it now.”

“Creative America is the coalition we’ve needed for a long time,” said Tom Houghton, an Emmy-nominated director of photography. “Our industry is coming together on the big common issue that is affecting all of us. We’ve all got a shared interest in stopping content theft.”

“The goal of Creative America is to bring together people of diverse skills, talents, interests and backgrounds who care about protecting jobs and creativity in this country,” said director Jonathan Mostow. “When the movies and TV shows that we create and finance are stolen, there is a ripple effect throughout our business. As revenue is lost, inevitably less money is available for new production. That translates to thousands of people losing their livelihoods and their opportunity to create. Passing the PROTECT IP Act or other similar legislation is an important step in stemming the tide of digital theft.”

“Content theft impacts not just me but everyone I’ve ever worked with,” said actor Clark Gregg. “I’m glad it’s being taken seriously and that we are speaking out to protect our work.”

Creative America results from the efforts of an unprecedented coalition of major entertainment unions, guilds, studios and networks: the American Federation of Television and Radio Artists, CBS Corporation, the Directors Guild of America, IATSE International, NBC Universal, the Screen Actors Guild, Sony Pictures Entertainment, Inc., Twentieth Century Fox, Viacom, the Walt Disney Company, and Warner Bros. Entertainment.

“No matter what your job title is, whether you’re a union or guild member, whether you’re on the set or in an office, on this critical issue of content protection, we must be absolutely united,” said Debbie Uyeda, manager of Inventory Operations at Paramount Pictures. “Creative America gives everyone who cares about protecting American jobs and fostering creativity a strong new voice.”

Sign-up begins now at On the site, supporters can learn more about content theft and what it means for them, email Congress and get updates on pending legislation via email or by following @CreativeAmerica on Twitter and through Facebook.

Statements of Support

American Federation of Television and Radio Artists

“AFTRA is proud to be on the battle lines against digital theft with our sister unions, producers and other stakeholders in the entertainment and media industries. To be successful, we need a fully engaged community of union members and other professionals to stand up, make our voices heard and do our part to stop digital theft.”

CBS Corporation

“It speaks to the importance of the issue that so many organizations representing all facets of our business are rallying around this initiative together. Content remains the creative and economic heartbeat of our industry. We need voices from all corners of our respective companies and our community to fight this problem and to protect the jobs and creativity that make the content happen.”

Directors Guild of America

“The mission of Creative America is straightforward – to ensure that our industry remains strong and healthy, that people are fairly compensated for their work, that the importance of creativity to American culture is not lost in the public debate, and that this community continues to provide good jobs for hundreds of thousands of people who make the films and television shows we all love.”

IATSE International

“The IATSE joins in the industry coalition’s fight against digital theft knowing the stakes are high and the potential consequences to our members dire. Good middle class jobs, with employer-paid health and retirement benefits are threatened by digital looters from around the globe. We are committed to engaging and energizing our membership and combining forces with other industry stakeholders to meet this challenge.”

NBC Universal

“Content theft threatens the viability of our industry, our company, and our jobs. Combating this growing problem will take the coordinated efforts of everyone whose incomes, benefits, and pensions are put at risk by this illegal activity. That’s what makes the launch of Creative America such a significant step and why NBC Universal is behind this effort. For the first time, everyone who is directly or indirectly affected can come together with a single voice in order to make a difference.”

Screen Actors Guild

“Movies and television are an invaluable cultural resource that represent the economic well- being and creativity of many talented people. The theft of films and television shows affects everyone in the entertainment industry especially working actors who depend on residuals to make a living. Those actors also depend on Screen Actors Guild to protect their interests. We are working with our colleagues throughout the entertainment industry community to stop the proliferation of illegal content and to help get the word out that digital theft is stealing – pure and simple. It’s an important issue that affects us all and that’s why we are part of Creative America – united against content theft.”

Sony Pictures Entertainment, Inc.

“Sony Pictures is proud to be among the organizations participating in this effort to address the corrosive problem of content theft. Creative America will give each of the talented individuals who work so hard to create entertainment that is enjoyed across the country and around the world the opportunity to share a powerful, unified voice for stronger laws and policies to protect our jobs and creativity in all its forms.”

Twentieth Century Fox

“The future of the entertainment industry depends on our ability to protect not only the innovative films and television shows we produce, but also the more than two million workers dedicated to creating incredible entertainment content in this country. Creative America is a groundbreaking coalition of labor and management that will elevate this issue in Washington with a new, unified voice, and we at Twentieth Century Fox are encouraging all of our employees to take action and be heard on this vital issue.”


“Simply put, the new digital face of content theft is the biggest threat the entertainment community has ever faced, and all of us need to join together to fight back. Viacom has been working closely with the Obama Administration and Congress to ensure that the government continues its battle against illegal digital theft. And that’s why we’re supporting Creative America – so that everyone in the community has a way to participate in the industry-wide effort to fight digital theft.”

The Walt Disney Company

“The ability to distribute content on multiple platforms holds enormous promise for consumers. But for that promise to be fulfilled, it is imperative to stem the theft of the content that so many have worked to create. We are proud to be part of the effort to combat digital theft and build a powerful voice for our industry.”

Warner Bros. Entertainment

“Digital theft is a real problem affecting millions of jobs and workers. We believe that the combined force and unity of Creative America can provide a real solution, and Warner Bros. is proud to stand shoulder-to-shoulder with our studio peers and industry colleagues to bring an end to this wholesale theft of our intellectual property.”

Motion Picture Association of America

“Making a great movie or TV show takes the work of hundreds of dedicated people. From the actors onscreen to the artists and technicians behind the camera, it’s truly amazing what we can do – and where our imaginations can take us – when we work together. Creative America will give the men and women of our community a new way to speak out in the fight against content theft. If you are among the millions whose hard work helps make filmed entertainment, if you love the movies and want to stand with us against theft, please take a minute to visit and sign up today.”



May 18, 2011 by · Leave a Comment 

Brian Frons, president, Daytime, Disney/ABC Television Group announced today that Garin Wolf has been named head writer of ABC’s Emmy® Award-winning daytime drama, “General Hospital.” The appointment is effective immediately.

“Garin is a talented writer and storyteller who has been a part of the ‘General Hospital’ family for nearly 15 years. His in-depth knowledge and adoration for the show’s legacy will help make a smooth transition and an immediate impact on story,” said Frons. “I’m sure he will succeed in taking ‘General Hospital’ to new heights as he develops characters and storylines that will engage and thrill our viewers.”

Recipient of two Daytime Emmys®, Wolf has been working for the daytime drama since 1997 and over the years has held the roles of associate head writer, breakdown writer and script writer. He has also written for SOAPnet’s prime-time spin-off series, “General Hospital: Night Shift” and daytime drama “As the World Turns,” as well as animated series “Batman” and “Tiny Toon Adventures.” In addition, Wolf has won a Writer’s Guild Award for his work on “General Hospital.”

Currently nominated for 21 Daytime Emmys (the most of any show this year), “General Hospital” airs at 3:00 p.m., ET, 2:00 p.m., PT on the ABC Television Network, and on SOAPnet at 10:00 p.m. ET/PT. Winner of a record-setting ten Emmys for Outstanding Daytime Drama, the program celebrated 48 years of broadcasting on April 1, 2011, and is the longest-running dramatic serial on ABC, having aired over 12,000 episodes. “General Hospital” consistently rates as one of the top-rated Daytime programs in the key demographic of Women 18-49.

“General Hospital” was created by Frank and Doris Hursley. Jill Farren Phelps is the executive producer. Mary O’Leary, Mercer Barrows and Michelle Henry are producers. Full episodes of “General Hospital” are available on the day after airing on the network for users to watch online.



April 28, 2011 by · Leave a Comment 

Fox Broadcasting Company has promoted Tom Morrissey to Senior Vice President, Design, it was announced today by Joe Earley, President, Marketing & Communications. In his new role, Morrissey will report directly to Earley and will be responsible for the creative design strategy supporting the network’s programming and branding across all forms of media.


Reporting to Morrissey are Justin Owens, Vice President, Broadcast Design; Brian Salay, Vice President, Digital Design; and Julius Preite, Vice President, Animation Design, who will support him in managing and strengthening the look and style of all of the network’s cross-platform marketing and promotions.


“Tom is an incredibly gifted artist and executive. His creative vision and fearless approach gives our marketing its unique and indisputable edge,” said Earley. “He’s also a phenomenal leader who – together with Justin, Brian and Julius – has inspired the FOX Design team, which is second to none.”


Morrissey has developed and overseen award-winning creative for FOX series such as GLEE, HOUSE, FRINGE, “24” and AMERICAN IDOL. He first joined FOX in 1996 as Art Director, Print Advertising, and created innovative campaigns for popular shows, including “Malcolm in the Middle,” “King of the Hill,” “The O.C.” and “The Bernie Mac Show.” In 2004, he left to join entertainment ad agency Crew Creative as Senior Art Director, where he designed key art and advertising for cable and broadcast television networks, including TNT, TBS, CBS, CNN, Lifetime, FX, FOX and HBO. He returned to FOX in 2006. Previously a graphic designer, Morrissey began his entertainment advertising career in 1993 at Matsuno Design Group, where he worked on theatrical campaigns for New Line Cinema, Universal, The Walt Disney Company and other feature film clients.


Before joining FOX in 2008, Justin Owens served as Senior Art Director at National Geographic Channel, where he led the internal design team in its very successful re-branding of the channel. Prior to that, Owens was a Senior Motion Designer for The Food Network and held positions at other cable networks as well as at J. Walter Thompson in Denver and Seattle.


Brian Salay previously served as Vice President, Digital Design for Fox Digital Media, leading projects for Fox Sports, FX Networks and other Fox digital entities. Before that, he held the role of Senior Design Manager at Yahoo!, Inc., where he led the first major and highly successful redesign of, one of the top-ranked web sites in the world. Prior to that, Salay was Lead Designer at Frog Design, where he led projects for high-profile clients including Magellan®, Sun Microsystems and The Walt Disney Company.


Julius Preite is an Emmy Award-winning artist whose work has been featured on the covers of Rolling Stone, Entertainment Weekly, TV Guide, Playboy, Animation and Maxim magazines, among others. Prior to developing and creating campaigns for all of FOX’s primetime animated series, Preite worked as a layout artist on THE SIMPSONS and helped launch “The Simpsons Movie” in 2007 with a critically acclaimed spread in Harper’s Bazaar and an award-winning teaser poster.



April 28, 2011 by · Leave a Comment 

Veteran Network and Studio Executive to Continue Building The CW Programming Brand and Business Model

BURBANK, Calif. – April 28, 2011 — CBS Corporation and Warner Bros. Entertainment today announced that Mark Pedowitz has been named President, The CW Television Network.

In his new capacity, the veteran network and television studio executive will oversee all aspects of The CW, including programming, sales, marketing, distribution, finance, research and publicity. He will assume his new duties this month.

Pedowitz comes to The CW with a strong background in program development, production and business affairs. As President of ABC Studios, he oversaw such hit series as “Lost,” “Desperate Housewives,” “Grey’s Anatomy,” “Ugly Betty,” “Scrubs,” “Army Wives,” “Ghost Whisperer” and “Criminal Minds.”

Dawn Ostroff, President of Entertainment for The CW, is leaving the network to relocate to New York with her family, and will assist in the transition through the current broadcast season, ending in May.

“Since its inception, Dawn and her team have built The CW into a brand-name destination for young female viewers with franchise shows as well as forward-thinking digital and marketing campaigns,” said Nancy Tellem, the executive who oversees The CW for CBS. “We now look forward to Mark leading The CW to even greater heights. Mark is an outstanding executive with a stellar reputation in our entertainment community. He brings to the table a strong and diverse background as a business strategist and production executive, as well as a track record of success in all facets of our industry.”

“Mark is a seasoned industry leader possessing a strategic combination of business savvy and strong relationships with the creative community,” said Bruce Rosenblum, President, Warner Bros. Television Group. “He’s the perfect executive to help us take the network to the next level: a key content driver with vast experience in all disciplines.”

“I’m very excited to be joining The CW and working closely with two great companies like CBS and Warner Bros.,” said Pedowitz. “The network has built a strong foundation and powerful identity in its first five years, and I’m looking forward to helping elevate it to even greater success in the future.”

Pedowitz has helmed an independent production banner, Pine Street Entertainment, on the Warner Bros. Studios Burbank Lot since February 2010. Pine Street’s pilot, “Meet Jane,” executive produced by Pedowitz and Andi Bushell in association with Warner Horizon Television, is in contention for a series order from Lifetime.

Previously, Pedowitz served as President, ABC Studios, from 2004-2009. During that period, Pedowitz’s leadership produced multiple seasons of successful programming that fed the Walt Disney Company’s distribution pipelines worldwide.

Prior to that, Pedowitz served as Executive Vice President, ABC Entertainment Television Group, overseeing all business, legal and financial affairs for ABC Primetime and Touchstone Television, as well as business/legal affairs for ABC Daytime. He joined ABC in 1991 as Senior Vice President, Business Affairs and Contracts.

Before joining ABC, Pedowitz was Senior Vice President, Business Affairs and Administration, MGM/UA Television Production Group, a position he had held since 1987. From 1985-87, Pedowitz was Vice President, Business Affairs and General Counsel, The Landsburg Company. From 1980-85, he was Vice President, Business Affairs, Reeves Entertainment. He began his career in the entertainment industry in 1979 as an attorney at MCA, Inc.

The CW is a joint venture of CBS Entertainment and Warner Bros. Entertainment.



April 27, 2011 by · Leave a Comment 

“La Reina del Sur” Beats Univision for Third Consecutive Week at 10pm Among Adults 18-49, Adults 18-34 –#1 program Monday through Thursday at 10pm Among Adults 18-34 Regardless of Language

Telemundo Becomes Fastest Growing Spanish Language Broadcast Network Year-Over-Year and Month-Over-Month

MIAMI – April 27, 2011 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced April 2011 was the highest-rated monthly performance for Telemundo in the network’s history in prime among total viewers (persons 2+) and adults 18-49, according to Nielsen Media Research. April 2011 also ranks as Telemundo’s highest rated month ever across the key women 18-49, men 18-49 and adults 18-34 demographics.

Telemundo was the fastest growing Spanish-language network in primetime year-over-year and month-over-month among total viewers (persons 2+), adults 18-49 and women 18-49 based on percent change compared to April 2010 and March 2011, respectively. Telemundo was also the fastest growing Spanish-language network year-over-year, regardless of language, among adults 18-49.

“These ratings are a strong affirmation that Telemundo’s commitment to original content has provided the foundation for its current and future success. This performance is a tribute to the hard work and dedication of the Telemundo talent behind and in front of the cameras,” said Don Browne, President, Telemundo Communications Group.

In Monday through Friday prime, Telemundo delivered nearly 1.6 million total viewers (persons 2+) (1,574,000) and 932,000 viewers among adults 18-49. The network also delivered 521,000 adults 18-34. Year-over-year, Telemundo reported +42% growth among total viewers (persons 2+) (1,574,000 vs. 1,109,000) and +38% among adults 18-49 (932,000 vs. 676,000). Month-over-month, Telemundo reported +7% growth among total viewers (persons 2+) (1,574,000 vs. 1,475,000), +9% among adults 18-49 (932,000 vs. 852,000 and +11% among adults 18-34 (521,000 vs. 470,000).

Telemundo also garnered its best share of the Spanish-language television audience ever (defined as Telemundo, Univision and Telefutura) in Monday through Friday prime with 28% among adults 18-49 and 29% among adults 18-34.

In Monday through Sunday prime, Telemundo delivered over 1.3 million total viewers (persons 2+) (1,327,000) and 789,000 viewers among adults 18-49. The network also and 448,000 adults 18-34. Year-over-year, Telemundo delivered a +29% increase among total viewers (persons 2+) (1,327,000 vs. 1,029,000) and +25% among adults 18-49 (789,000 vs. 632,000). The network’s +25% growth among adults 18-49 surpassed all broadcast networks’ year-over-year performance, regardless of language.

Month-over-month, Telemundo reported gains of +5% among total viewers (persons 2+) (1,327,000 vs. 1,267,000), +8% among adults 18-49 (789,000 vs. 731,000) and +10% among adults 18-34 (448,000 vs. 409,000). Telemundo garnered its best share of the Spanish-language television audience ever (defined as Telemundo, Univision and Telefutura) in Monday through Sunday prime with 27% among adults 18-49 and 28% among adults 18-34.


For the third consecutive week, “La Reina del Sur” beat Univision from 10-11pm among adults 18-49 and adults 18-34. Telemundo delivered 2,375,000 and 1,316,000 viewers in the demographics, respectively, while Univision delivered 2,142,000 and 1,156,000 viewers during Monday-Thursday of last week.

The week of April 18 also marked the 5th consecutive week that “La Reina del Sur” out-delivered Univision’s 10-11pm programming among men 18-49 and the 8th consecutive that the telenovela beat Univision among men 18-34.

In addition, regardless of language, Telemundo was the #1 broadcast network last week with “La Reina del Sur” in the Monday through Thursday 10-11pm daypart among adults 18-34, men 18-49 and men 18-34. It was #2 among adults 18-49, beating ABC and NBC.

Source: The Nielsen Company, NPM, Live + Same Day, program average strict dayparts used for M-F 7-11pm, M-Su 7-11pm and M-Thu 10-11pm; 3/28/11-4/24/11 vs. 2/28/11-3/27/11 and 3/29/10-4/25/10; 4/18/11-4/21/11. Spanish share defined among Telemundo, Telefutura and Univision.



April 26, 2011 by · Leave a Comment 

Acquires All Rights For North America, U.K., Australia, New Zealand, South Africa And Germany, Plus Pan-Asian Satellite TV Distribution Rights

New York, NY, April 25, 2011 – The Weinstein Company (TWC) announced today that it has acquired from Submarine Entertainment all rights to THE BULLY PROJECT, the acclaimed new documentary from Emmy and Sundance award-winning filmmaker Lee Hirsch (AMANDLA! A REVOLUTION IN FOUR PART HARMONY) that premiered at the Tribeca Film Festival on Saturday, April 23. The deal covers all rights in North America, the U.K., Australia, New Zealand, South Africa and Germany. TWC also acquired the film’s distribution rights for pan-Asian satellite TV, and will be the sales agent for the remaining global territories. THE BULLY PROJECT is directed by Lee Hirsch, produced by Hirsch and Cynthia Lowen, and written by Lowen and Hirsch. Cindy Waitt is the executive producer. The announcement was made by TWC’s Executive Vice President of Acquisitions and Co-Productions Peter Lawson.

Said Lawson, “THE BULLY PROJECT is a phenomenally insightful and moving examination of bullying and its long-term impact. We think this is one of the year’s most important films, and we intend to bring all our energy and creative resources to bear in bringing THE BULLY PROJECT and its message to audiences of all ages.”

“As filmmakers we are overjoyed to be working with The Weinstein Company,” remarked Hirsch and Lowen. “Their significant commitment towards this film will ensure it reaches the national stage, and will certainly amplify its capacity to effect change.”

TWC Co-Chairman Harvey Weinstein commented, “After my team saw THE BULLY PROJECT, they immediately called and urged me to see it. I am glad they did. As a parent of four, bullying is an issue that concerns me deeply, and I jumped at the opportunity to be involved with a film that could help eradicate this plague once and for all.”

The deal was negotiated for TWC by Lawson and Vice President of Acquisitions Dan Guando; and for the filmmakers by Submarine Entertainment’s Josh Braun and David Koh.

This year, over 18 million American kids will be bullied, making it the most common form of violence experienced by young people in the U.S. Directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, the documentary THE BULLY PROJECT follows “a year in the life” of America’s bullying crisis, offering an intimate look at how bullying has touched five kids and their families. With an intimate glimpse into homes, classrooms, cafeterias and principals’ offices, the film offers insight into the often cruel world of the lives of bullied children. As teachers, administrators, kids and parents struggle to find answers, THE BULLY PROJECT examines the dire consequences of bullying through the testimony of strong and courageous youth. Through the power of their stories, the film aims to be a catalyst for change in the way we deal with bullying as parents, teachers, children and society as a whole.

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes, most recently Tom Hooper’s THE KING’S SPEECH, winner of four 2011 Academy Awards®, including Best Picture; Derek Cianfrance’s Academy Award®-nominated BLUE VALENTINE; John Wells’ feature directorial debut, THE COMPANY MEN; Julian Schnabel’s MIRAL; and Wes Craven’s SCRE4M. Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I’M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; and 2011 Golden Globe® Best Foreign Language Film nominee THE CONCERT. Upcoming releases include SPY KIDS 4, APOLLO 18, OUR IDIOT BROTHER, THE DETAILS and MY WEEK WITH MARILYN. Recently wrapping is I DON’T KNOW HOW SHE DOES IT. Currently in production is COGAN’S TRADE.

TWC is also active in television production, with credits including the Emmy® Award-winning hit reality series “Project Runway,” and the critically acclaimed HBO comedy/crime series “The No. 1 Ladies Detective Agency.” The company is producing two “Project Runway” spinoffs, “Project Runway: Masters” and “Project Runway: Accessories,” which are expected to debut in 2011. The company currently has 15 series in different stages of development, including: “Mob Wives,” a reality series for VH1; “Marco Polo,” a scripted historical series about the great explorer; “The Nanny Diaries,” based on the hit book; and “The Mad Ones,” adapted from the Mafia novel of the same name.


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