The first music video in history, featuring Marina & The Diamonds and floating moustaches.
Marina and the Diamonds released her first LP, The Family Jewels (679 Recordings) early in 2010. She comes from a Greek/Welsh background and was born in Abergavenny, and was nominated for the critics’ award at this year’s BRITS.
Le CO2eux Soireé is a four part variety show created to launch Stella Artois’ new lightweight bottle, which contains less glass and therefore produces less CO2 emissions.
A follow-up to last years’ Recyclage de Luxe Show (see notes below), the CO2eux Soireé is also inspired by 1960s television programmes and is aired ‘live’ from inside the new bottle. Broadcast directly from 1963, the show features the ‘first ever music video’ – of Marina and the Diamonds’ hit single I Am Not a Robot – alongside a live set from The Mystery Jets, performing their yet to be released single Dreaming of Another World.
The show has been created by creative agency Mother and is supported with press and outdoor activity as well as an on-pack promotion. All four episodes will be available to view at www.facebook.com/co2euxsoiree