A STAR IS BORN AS STELLA ARTOIS CROWNS ITS 2010 WORLD DRAUGHT MASTER
October 31, 2010 by J!-ENT
Showcasing the video from the 2010 WDM event
A STAR IS BORN AS STELLA ARTOIS® CROWNS ITS 2010 WORLD DRAUGHT MASTER
The annual Stella Artois® World Draught Master competition heralds the importance of the perfect pouring ritual. Bartenders from around the world compete to demonstrate their beer-serving prowess before a panel of distinguished judges. This year, the 14th edition took place in the exclusive London venue of Old Billingsgate. In total, 25 contestants competed for the prestigious title of Stella Artois World Draught Master. Chris Myers, hailing from the United States can call himself the brand new Stella Artois World Draught Master and now begins a journey to more than 10 different countries as an ambassador for Stella Artois®.
THE STELLA ARTOIS 9 STEP POURING RITUAL
Pouring the perfect Stella Artois is key to enjoying the perfect Stella Artois. That’s why we developed our time honoured 9 Step ritual to help ensure that consumers everywhere are served with the same care, consideration and craftsmanship Stella Artois has exhibited in centuries of brewing.
Click through the steps on the right to learn more about the Stella Artois time-honoured 9-Step Pouring Ritual.
She is a thing of beauty
drinkaware.com for the facts
Please drink responsibly. Over 18s only ©2010 InBev UK limited, all rights reserved
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