The Season 14 Premiere Week of “The View” is Daytime’s No. 2 Talk
Show in Total Viewers and Women 25-54, Behind Only “Oprah”
Becomes the Show’s Second-Most-Watched Debut Week Ever in Total Viewers
As “The View” continues to be the place viewers come for entertainment and information on everything from pop-culture to politics, with guests ranging from President Obama to Justin Bieber, the 14th season premiered to 3.5 million Total Viewers, making it the No. 2 talk show during the first week of the 2010/11 season, and ranking as its second-most-watched premiere week of all time. The premiere week, September 6th, welcomed back co-host Barbara Walters, first-time guest David Letterman and General Colin Powell, among others.
* The 14th season premiere week of “The View” stood daytime’s No. 2 talk show during the premiere week of the 2010/11 season among Total Viewers (3.5 million) and Women 25-54 (956,000/1.5 rating), behind only “Oprah’s” final season debut week and ahead of “Ellen.”
* “The View’s” opening week of its 14th season exceeded last season’s premiere week by 6% in Total Viewers (3.5 million vs. 3.3 million) and by 17% among Women 25-54 (956,000 vs. 820,000).
Source: NMR, based on Live +Same Day viewing and excludes specials, breakouts and programs less than five minutes. Note that percent changes are based on 000s. “The View” premiered the week of 9/6/10, along with “Wendy Williams,” “The Jerry Springer Show,” “The Steve Wilkos Show” and “Maury.” The following talk shows premiered the week of 9/13/10: “Oprah,” “Dr. Phil,” “Ellen,” “Doctors,” “Dr. Oz” and “The Nate Berkus Show.” “Live with Regis & Kelly” premiered the week of 8/23/10.