The 28th Annual “MTV Video Music Awards†will air LIVESunday, August 28 at 9PM (ET/PT)
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The music universe is set to explode when MTV returns to Los Angeles, CA for the 2011 “MTV Video Music Awards.â€Â The 28th Annual VMAs airs LIVE Sunday, August 28th from Nokia Theatre L.A. LIVE at 9PM (ET/PT).
“We are proud to host the MTV Video Music Awards in Los Angeles, the creative capital of the world. And we look forward to showcasing our city’s exciting new downtown entertainment attractions,†said Mayor Antonio Villaraigosa.
“We are thrilled to return to Los Angeles where the energy of the city will help power the creative spirit of the 28th annual VMAs,†said Stephen Friedman, President of MTV. “The city is the perfect backdrop for all the musical moments, mayhem and magic that make the VMA’s such a notorious celebration.â€
“We are incredibly excited to have the MTV VMA’s for the 2nd year in a row at Nokia Theatre L.A. LIVE ,†Sr. Vice President & General Manager, Lee Zeidman. “MTV is a true visionary in the world of music and live entertainment and we are looking forward to the eyes of the music world being on L.A. LIVE this August.â€
MTV Video Music Awards
The 2011 “MTV Video Music Awards†will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV’s history.
The 2010 VMAs created a flurry of social media activity that was tightly integrated into the show with the 2010 VMA Twitter Tracker, which allowed viewers to track the popularity of the various VMA performers and presenters over the course of the night. Taking home the 2011 Shorty Award for “best integration of social media with traditional media,†the Twitter Tracker was a large part of both the VMA Pre-Show and main show with a huge wall of television monitors inside the Nokia Theatre that showed all the artists and celebrities during commercial breaks how many times they’re mentioned on the social-networking site.
Jesse Ignjatovic of Den of Thieves returns for the fifth year in a row to executive produce the 2011 “MTV Video Music Awards.†Ignjatovic and MTV collaborate once again to bring viewers the most groundbreaking performances and talked about moments from today’s most popular artists that have become the signature stamp of the VMAs.
To watch video of last year’s biggest moments, get the full list of last year’s show winners and can check out fashion, celebrity and music commentary from the shows’ red carpets, please go to VMA.MTV.com.