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CBS SPORTS’ COVERAGE OF SUPER BOWL XLIV SCORES HIGHEST RATING IN 23 YEARS

February 8, 2010 by  

New Orleans Win Over Indianapolis Garners Overnight Rating/Share of 46.4/68 in Metered Markets

CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb. 7 (6:30-9:45 PM, ET), earned an average overnight household rating/share of 46.4/68, the highest-rated Super Bowl in the metered markets in 23 years (1/25/87; 47.8/68; CBS Sports’ coverage of Super Bowl XXI – Phil Simms-led New York Giants’ win over Denver).

This year’s 46.4/68 is up +10% from last year’s 42.1/65 (Pittsburgh-Arizona) in the metered markets.

The Super Bowl XLIV rating/share peaked at 50.6/71 from 9:30-9:45 PM, ET.  Following is a breakdown of the ratings by half-hours:

(All times ET)

6:30-7:00   -    41.5/65                                    8:30-9:00   -    48.0/69

7:00-7:30   -    45.0/69                                    9:00-9:30   -    49.8/70

7:30-8:00   -    46.3/69                                    9:30-9:45   -    50.6/71

8:00-8:30   -    45.3/67

Top 10 Rated in the Metered Markets

•1.                  New Orleans                      56.3/82      6.        Dayton, Ohio                53.7/73

•2.                  Washington, D.C.               56.0/73      7.         Norfolk, Va.                 53.1/72

•3.                  Nashville                            54.4/73      8.         Knoxville, Tenn.           52.0/65

•4.                  Indianapolis                        54.2/80     T9.       West Palm Bch, Fla.     51.8/69

•5.                  Columbus, Ohio                 54.0/74      T9.      Pittsburgh                     51.8/67

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CBS’s premiere of UNDERCOVER BOSS averaged a 20.3/33, the highest post-Super Bowl lead-out since 2006 (ABC; Grey’s Anatomy).

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