FANDANGO SETS NEW RECORD WITH “THE AVENGERS” FOR THE MOST TICKETS SOLD ON OPENING WEEKEND IN COMPANY’S NEARLY 12-YEAR HISTORY
May 8, 2012 by J!-ENT
LOS ANGELES – May 7, 2012 - Fandango<http://www.fandango.com/>, the nation’s leading moviegoer destination, announced today that it set a new record with “The Avengers” for the most tickets sold for any opening weekend in the company’s 12-year history. On top of that, Fandango also set records for the largest percentage of tickets sold via mobile (42% of Sunday sales), as well as the top hourly sales record – selling as much as 68,000 tickets per hour during peak sales times (Friday, May 4 from 3-4 pm PT).
The previous record-holder was “The Hunger Games,” which sold 60,000 tickets during a peak ticket-selling period. The company also saw its top-selling single day (May 4, 2012) for a movie, beating “The Hunger Games” opening day on March 23, 2012.
“Fandango continues to see millions of fans taking advantage of our many conveniences and innovations to guarantee their seats, particularly with movies in hot demand like ’The Avengers,’” said Rick Butler, Executive Vice President and General Manager of Fandango. “Our record-setting mobile sales affirm that mobile has clearly transitioned from just an alternative way to buy tickets to a primary choice for many weekend moviegoers. As of Monday, the film is still going strong, with all signs pointing to staggering ticket sales in the weeks to come.”
According to a Fandango online survey of thousands of moviegoers, 66% of “Avengers” fans plan to see the movie more than once in the theater, indicating repeat viewings throughout the week. As of Monday, the film still accounts for 94% of all daily tickets sold on Fandango.
For full coverage on “The Avengers,” fans can check out Fandango’s “Avengers Movie Guide” (http://www.fandango.com/theavengers/movieguide), featuring exclusive on set reports as well as one-on-one interviews with all the film’s stars including Robert Downey, Jr. and Scarlett Johansson. The guide also includes a detailed look at all of the film’s characters, and a comprehensive list of the greatest and lamest comic book movies in Hollywood history, and much more.
Fandango, the nation’s leading moviegoer destination, sells tickets to nearly 20,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. At many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.
Fandango is available online at www.fandango.com, via smartphones, tablets and other mobile devices, and at 1-800-FANDANGO. Fandango’s top-ranking movie ticketing apps, with 24 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Fandango is enjoyed by more than 33 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.
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