ABC FAMILY PARTNERS WITH GETGLUE FOR EXCLUSIVE PROMOTION TO SUPPORT NETWORK’S HIT ORIGINAL SERIES “PRETTY LITTLE LIARS”
October 19, 2010 by J!-ENT
Burbank, CA (October 19, 2010) – ABC Family has joined forces with GetGlue to support the network’s hit original series “Pretty Little Liars.” ABC Family and GetGlue have created special “Pretty Little Liars” stickers to recognize and reward loyal fans between the show’s summer and winter season. This is the most creative and one of the most extensive partnerships to date between GetGlue and an entertainment property.
Beginning today, fans can go to GetGlue.com to earn four different character stickers in order to unlock a fifth “secret” sticker. In addition, fans will be able to earn stickers that are tied to each of the holidays between now and the show’s return in January including Halloween, Thanksgiving, Christmas and New Year’s Day. These limited edition stickers will only be available on each individual holiday, which increases their value and exclusivity for fans.
GetGlue is the leader in the fast-growing entertainment check-in market where people can connect with friends and fans around the TV shows that they are watching. There is a lightweight game associated with the service that recognizes and awards fans for interacting with their favorite TV shows. The digital rewards, called stickers, are status symbols that highlight fan achievements and recognize loyalty to the show.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, dysfunction, passion, humor and heart. ABC Family’s programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas!” ABC Family. A New Kind of Family.
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