ABC ENTERTAINMENT AND THE LILITH 2010 TOUR ANNOUNCE A MULTI-PLATFORM MEDIA PARTNERSHIP
December 17, 2009 by J!-ENT
The 2010 Lilith Tour and ABC Entertainment are thrilled to announce a multi-platform media partnership. Lilith and ABC Entertainment will creatively collaborate across ABC’s programming and online in the months leading up to and during next summer’s tour, including ABC’s physical presence at each tour date.
This multi-platform, strategic partnership with a music festival is the first of any kind for ABC Entertainment. EVP, Marketing, ABC Entertainment Group, Michael Benson said: “We’re excited to be partnering with Lilith since music is a key part of our brand, and are happy to show our support to both the new and established artists that will be showcased throughout the tour. We also admire the philanthropic side of Lilith which contributes to charities on both a local and national level.”
The 2010 Lilith Tour will be strongly represented across ABC television shows and online at ABC.com via the ABC Music Lounge. This includes but is not limited to Lilith artists and the touring festival itself being worked into various ABC programs, as well as the ABC Music Lounge physically joining the tour for the long haul, bringing exclusive coverage and behind-the-scenes action to viewers across the country at ABC.com.
Paradigm East Coast Head of Music and Lilith Partner Marty Diamond says: “I’m very excited that my colleagues and I were able to help put this unprecedented partnership together. The scope of it will not only benefit both Lilith and ABC Entertainment, but will also provide a variety of platforms and access for all of the artists to tap into. ABC’s commitment to music and its ongoing Music Lounge efforts are truly something special.” Diamond added, “We couldn’t have a better partnership, as both the Lilith and ABC audiences are so closely aligned demographically.”
Last week the first set of artists confirmed to join the 2010 Lilith Tour were announced. They include: A Fine Frenzy, Ann Atomic, Ash Koley, Brandi Carlile, Butterfly Boucher, Chairlift, Chantal Kreviazuk, Colbie Caillat, Corinne Bailey Rae, Donna Delory, Emmylou Harris, Erykah Badu, Grace Potter and The Nocturnals, Ima, Indigo Girls, Ingrid Michaelson, Janelle Monae, Jennifer Knapp, Jill Hennessy, Jill Scott, Katzenjammer, Ke$ha, Mary J. Blige, Meaghan Smith, Metric, Miranda Lambert, Nneka, Sara Bareilles, Sarah McLachlan, Serena Ryder, Sheryl Crow, Sugarland, Susan Justice, Tara MacLean, Tegan and Sara, Vedera, Vita Chambers, The Submarines, The Weepies, Ximena Sarinana, Zee Avi
More confirmed artists will be revealed in the coming months. Stay tuned.
For more information please go to www.abc.go.com/music-lounge. Follow @lilithfair on Twitter for the most up to date information.
www.abc.com.com
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www.myspace.com/lilithfairtour
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