Performances to air on mtvU, AMTV, AMTV2 and MTV Hits Starting November 14
Music Festival Hits College Campuses with Sweepstakes and Free Swag from Dove® go fresh™, mtvU and TeenNick
New York, NY – October 17, 2011 – mtvU, MTV’s 24-hour college network, today announced that We the Kings, Chiddy Bang, Jason Derulo, Jay Sean and Fabolous will perform during its 2011 “Campus Invasion Music Festival.†Each show will be opened by Dove go fresh DJs Diamond Kuts or Chelsea Leyland. The roaming music festival starts October 20 at Kean University in Union, N.J. and it will be followed by stops at the University of North Florida in Jacksonville, Fla. on October 27; Wayne State University in Detroit, Mich. on October 30-31; and Southern Illinois University in Carbondale, Ill. on November 3. The bill for each show is listed below. Performances and artist interviews from the festival will air on mtvU, AMTV, AMTV2 and MTV Hits starting November 14.
In addition to the stellar music lineup, the festival includes mtvU’s interactive village, with prizes, sweepstakes, free swag, casting calls and more. The village will be anchored by the Dove go fresh Remix Lounge, where students can learn to spin by participating in “scratch lessons†with a Scratch Academy instructor and they will leave the lounge with their very own music mix on a USB. In support of the Dove Fresh Spin video series, Dove will also give students the chance to win a variety of cool prizes using a GoldRun mobile application.
The “mtvU Against Our Will Campaign,†will also touch down at each stop, featuring a photo booth that lets students join the fight to end modern-day slavery by snapping shots that declare what freedom means to them. The photos will be printed at the booth and will also be available on the campaign’s Facebook page. By participating in the project, students earn the chance to win a product from Made By Survivors, which benefits survivors of slavery and human trafficking. Students will also be able to sign up for the Slavery Footprint Campus Challenge at “Campus Invasion†stops.
TeenNick’s “The ‘90s Are All That†will have a presence at the mtvU “Campus Invasion Music Festival†with crafts, giveaways and other activities. At the booth, students will have the chance to be featured in promos and spots that will air on TeenNick. In addition, students can get styled and photographed on the iconic orange couch, alongside cutouts of ‘90s Nickelodeon talent, and can make their very own Stick Stickly. TeenNick’s “The ‘90s Are All That†is a two-hour, prime-time programming block (10 p.m. – 12 a.m. ET) featuring some of Nickelodeon’s classic ‘90s hits – complete with deeply integrated, fan-driven social media components on Facebook (facebook.com/90sAreAllThat) and 90sAreAllThat.com.
Confirmed dates, locations and acts for mtvU’s “Campus Invasion Music Festival†include:
October 20, 2011 – Kean University, Union, N.J.
• Fabolous
• We the Kings
• Chiddy Bang
• DJ Diamond Kuts
October 27, 2011 – University of North Florida, Jacksonville, Fla.
• Jason Derulo
• Jay Sean
• We The Kings
• Chiddy Bang
• DJ Diamond Kuts
October 30-31, 2011 – Wayne State University, Detroit, Mich.
• We The Kings
• Chiddy Bang
• DJ Chelsea Leyland
November 3, 2011 – Southern Illinois University, Carbondale, Ill.
• We The Kings
• Chiddy Bang
• DJ Diamond Kuts
Past “Invasions†have included such artists as 30 Seconds To Mars, Wyclef Jean, Muse, Neon Trees, Dashboard Confessional, Rick Ross, Flo Rida and The Shins. For more information, visit the “Campus Invasion†page on mtvU.com.
About mtvU
Broadcast to more than 750 college campuses, mtvU reaches upwards of 9 million U.S. college students – making it the largest, most comprehensive television network just for college students. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com