Fringe Ratings Report: ABC Late-Night Programming
2nd Quarter 2010
ABC’s “Jimmy Kimmel Live” is Up Over 2Q09 in Viewers and Young Adults, Posting its Best Performance in Both Measures in 5 Quarters
“Jimmy Kimmel Live” Draws its Largest 2Q Audience Ever
“JKL” Tops NBC’s “Fallon” in Total Viewers in 2Q10, Outperforming the NBC Program in Viewers in 10 of 13 Weeks during 2nd Quarter
“JKL” Beats “Ferguson” in Viewers and Young Adults in 2Q10,
Bettering “Ferguson” in Total Viewers during a Quarter for the 2nd Time Ever
2Q10 National Ratings:
During 2nd Quarter 2010, ABC’s “Jimmy Kimmel Live” saw increases over the year-ago 2nd quarter by 10% in Total Viewers (1.705 million vs. 1.557 million) and by 6% in Adults 18-49 (716,000 vs. 673,000), standing as the only late-night entertainment program to see growth over the year-ago quarter. In fact, “JKL” delivered its strongest performance for any quarter in 5 quarters in both viewers and young adults – since 1Q09. In addition, “JKL” drew its largest 2nd quarter audience ever (“JKL” premiered in 1Q03).
* During the quarter, ABC’s “Jimmy Kimmel Live” bettered NBC’s “Late Night with Jimmy Fallon” in Total Viewers (+5% – 1.705 million vs. 1.631 million), topping “Fallon” in viewers for the 2nd time in the last 3 quarters. In addition, “JKL” outdrew “Fallon” in viewers during the course of the 2Q10 in 10 of the 13 weeks, including the final 5 weeks of the quarter.
* ABC’s “Jimmy Kimmel Live” bested CBS’ “The Late Late Show with Craig Ferguson” in both Total Viewers (1.705 million vs. 1.695 million) and Adults 18-49 (716,000 vs. 696,000). In fact, “JKL” bettered “Ferguson” during the course of a quarter for the first time in nearly 3 years in viewers (since 4Q07) and in nearly 2 years in young adults (since 3Q08). Further, “JKL” scored a larger audience than “Ferguson” during a quarter for only the second time ever (“Ferguson” premiered on 1Q05).
During 2Q10, ABC’s “Jimmy Kimmel Live” hit several milestones:
* On the week of 5/24/10, “Jimmy Kimmel Live” attracted is largest weekly audience ever.
* On the week of 6/14/10, “Jimmy Kimmel Live” registered its best Adult 18-34 number in well over 2 years and largest Adults 18-49 audience in 17 months – since w/o 2/4/08 and w/o 11/3/08, respectively.
* On Tuesday, 5/25/10, “JKL” drew its second-largest audience ever in late night (Mon-Fri telecasts).
Source: The Nielsen Company, Live + Same Day National Program Ratings – 2Q10 = 3/29 – 6/27/10 vs. 2nd Quarter 2009 = 3/30-6/28/09 (Most Current). Comparisons based on 000s.