MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), premiered the third season of the wildly successful series “Jersey Shore†last night, January 6th, to a record-breaking audience. MTV recently closed out 2010 with 15% ratings growth among the network’s targeted P12-34 audience, making it the largest year-over-year increase since 1999. Already MTV’s most watched series ever, “Jersey Shore†returned to the television landscape and picked up where it left off with all the drama, passion and GTL.
Additional points below:
“JERSEY SHORE†SEASON THREE PREMIERE
• Delivered 8.45 million total viewers.
• Averaged an 8.3 P12-34 rating and 6.5 million P12-34 viewers.
• MTV’s most watched series telecast ever.
• Delivered more P12-34 viewers than any broadcast & cable television show this season *
• For P12-34, Jersey Shore premiere is +63% versus the Season Two premiere (8.3 vs. 5.1)
and +36% versus the Season Two finale (8.3 vs. 6.1).
• For P12-34, “Jersey Shore†is +46% vs. the Season Two average (8.3 vs. 5.7).
* Season covers September 2010-Present and excludes sporting events.