THE NBC AGENCY ANNOUNCES CONSOLIDATION OF WEST COAST CREATIVE TEAM UNDER JIM VESCERA EXECUTIVE VICE PRESIDENT, CREATIVE DIRECTOR, NBC ENTERTAINMENT MARKETING

November 30, 2009 by J!-ENT 

REORGANIZATION INCLUDES ADVANCEMENT OF DAVE DORE TO A NEW ROLE AS SENIOR VICE PRESIDENT, CREATIVE DIRECTOR, NBC ENTERTAINMENT MARKETING AND LORENZO DE GUTTADAURO TO SENIOR VICE PRESIDENT, BRAND CREATIVE, NBC ENTERTAINMENT MARKETING

UNIVERSAL CITY, Calif. – November 30, 2009 – The NBC Agency announced today a consolidation of the Agency’s West Coast Creative Team under the leadership of Jim Vescera, Executive Vice President, Creative Director, NBC Entertainment. The reorganization, which combines the on-air promotion and off-air advertising/digital teams into one creative group, includes the advancement of Dave Dor? to a new role as Senior Vice President, Creative Director, NBC Entertainment Marketing. Dor? will work closely with John-David Currey, the Senior Vice President, Creative Director, NBC Entertainment Marketing responsible for leading the On-Air Promotion team. The Agency also announced the promotion of Lorenzo de Guttadauro to Senior Vice President, Brand Creative, NBC Entertainment. The announcements were made today by Adam Stotsky, President of Marketing, NBC Entertainment, to whom Vescera reports.

“The way consumers experience our content is rapidly changing and this creates new marketing and promotional opportunities. Jim Vescera’s experience, dedication and disposition make him uniquely qualified to lead the charge. Jim has a proven capacity to build and lead teams of creative people against a singular vision,” said Stotsky.

“Dave Dor? and John-David Currey’s combined experience and proven capabilities are invaluable as we work toward one strategic vision across all media in our marketing campaigns. With Lorenzo de Guttadauro’s vital skills and assets added to the mix, we have three multi-talented, versatile and progressive leaders that will help to keep The NBC Agency at the top of its game,” said Vescera.

Dor? becomes Senior Vice President, Creative Director, NBC Entertainment for The NBC Agency. In the position, he will be responsible for all launch and ongoing print and off-air advertisement for NBC’s entertainment programming. Previously, Dor? served as Vice President, Special Projects for The NBC Agency. He was responsible for working on overall network creative branding and program promotion efforts and was the Creative Director for “Sunday Night Football”

Throughout his career, Dor? has conceived, produced and directed many award-winning campaigns for NBC, including for “Sunday Night Football,” “Knight Rider,” “The Apprentice,” “Chuck” and “My Name Is Earl.” He has also created successful short pieces for NBC’s Web ventures, including “Deal Model Theater.” Prior to joining The NBC Agency, Dor? directed the pilot for BBC-TV’s “Scoobs,” as well as campaigns and specials for ABC, Fox, Warner Bros., USA Network, Bravo, Nickelodeon, The WB and many others. Previously, Dor? was a Director, and later Vice President of Marketing at The WB, where he helped build both the Primetime and Kids’ Networks from the ground up.

Before moving to Los Angeles, Dor? produced and directed three seasons of live Major League Baseball television broadcasts and served as Director of Promotion and Production at WCIU-TV, Chicago and KSMO-TV Kansas City. He has received numerous Emmys and advertising awards from PROMAX, the Chicago Festivals, the New York Festivals, and more. Dor? lives in Studio City with his wife and three daughters.

De Guttadauro, now promoted to Senior Vice President, Brand Strategy, The NBC Agency, will supervise the strengthening of the NBC network brand across all platforms. He will also lead On-Air promotional efforts as Creative Director for the 2010 Winter Olympics.

Earlier, de Guttadauro was promoted to Vice President, Brand Strategy in 2008, a newly created position at the time. In this role, he worked to increase brand awareness and strength in all promotional areas. He also oversaw the on-air promotional efforts as the Creative Director for the 2008 Summer Olympics

De Guttadauro joined The NBC Agency after a seven-year stint as Vice President of Brand Creative and Promotion for USA Network. Prior to his years there, he served as Senior Art Director for the National Football League from 1999-2000 and Art Director for Ogilvy & Mather Worldwide from 1994-98. De Guttadauro graduated from the University of Missouri with Bachelor of Arts degrees in journalism and political science.

Continuing in their existing roles are Ron Hayes Senior Vice President and Creative Director, Special Projects for NBC On-Air Promotion, and Larry Hart, Senior Vice President, who all round out Vescera’s team.