Movie Starring Betty White and Jennifer Love Hewitt Attracts Largest Hallmark Audience in Four Years
“Blue Bloods” Wins Its Time Period in Viewers and Key Demographics in Its Second of Four Wednesday Broadcasts
CBS Has Five of the Week’s Top 10 Programs in Viewers
The HALLMARK HALL OF FAME presentation of “The Lost Valentine” was the #1 scripted program in a week comprised primarily of rebroadcasts and the State of the Union Address, according to Nielsen live plus same day ratings for the week ending Jan.30, week 19 of the 2010-2011 television season.
“The Lost Valentine” posted the best HALLMARK HALL OF FAME delivery in viewers since Jan. 28, 2007 (“Valley of Light”), and in both adults 25-54 and adults 18-49 since Dec. 7, 2008 (“Front of the Class”).
CBS had five of the top 10 programs of the week with HALLMARK HALL OF FAME (S), NCIS (R), CRIMINAL MINDS, BLUE BLOODS and TWO AND A HALF MEN (R).
For the week in viewers: CBS (9.14m), FOX (11.98m), ABC (5.89m) and NBC (5.56m). Season-to-date: CBS (12.01m), ABC (8.44m), FOX (8.07m) and NBC (7.86m).
For the week in key demographics, CBS was second in adults 25-54 (2.6/07) and adults 18-49 (1.8/05). Season-to-date, CBS is first in both adults 25-54 (4.0/10) and adults 18-49 (3.0/08).
For the week in households: CBS (5.8/10), FOX (6.8/11), ABC (3.7/06) and NBC (3.4/06). Season-to-date: CBS (7.3/12), ABC (5.3/09), NBC (4.8/08) and FOX (4.7/08).
CBS’s Weekly Highlights:
⮠CRIMINAL MINDS was second in households (7.8/12), viewers (12.77m), adults 25-54 (4.1/10) and adults 18-49 (3.2/08). Compared to last week, CRIMINAL MINDS was up +5% in households (from 7.4/11), +8% in adults 25-54 (from 3.8/09), +10% in adults 18-49 (from 2.9/07) and added +750,000 viewers (from 12.02m, +6%).
â® BLUE BLOODS won its time slot in households (7.5/13), viewers (12.10m), adults 25-54 (3.0/08) and adults 18-49 (2.1/06) in the second of its four Wednesday broadcasts.
â® 48 HOURS MYSTERY was first in households (4.9/09), viewers (7.61m), adults 25-54 (2.5/07) and adults 18-49 (1.7/06). 48 HOURS MYSTERY posted its best households delivery since April 18, 2009; best viewer performance since March 7, 2009; best delivery in adults 25-54 since March 28, 2009 and best adults 18-49 ratings since March 20, 2010. 48 HOURS MYSTERY was the night’s #1 program in households, viewers and adults 25-54.
â® HALLMARK HALL OF FAME: “The Lost Valentine” (S) was first in households (9.3/15) and viewers (14.64m); it was second in both adults 25-54 (3.4/08) and adults 18-49 (2.3/06). Compared to last November’s HALLMARK HALL OF FAME (“November Christmas”), CBS was up +12% in households (from 8.3/13), +6% in adults 25-54 (from 3.2/07), +10% in adults 18-49 (from 2.1/05) and added +1.15m viewers (from 13.49m, +9%). “The Lost Valentine” posted the best HALLMARK HALL OF FAME delivery on CBS since Jan. 28, 2007 (“Valley of Light”) in both households and viewers, and its best deliveries in both adults 25-54 and adults 18-49 since Dec. 7, 2008 (“Front of the Class”).
Top CBS programs of the week:Â #3 HALLMARK HALL OF FAME “The Lost Valentine” (S) (an average of 14.64m viewers), #5 NCIS (R) (13.40m), #6 CRIMINAL MINDS (12.77m), #7 BLUE BLOODS (12.10m), #9 TWO AND A HALF MEN (R) (11.46m), #12 60 MINUTES (10.19m), #13 THE MENTALIST (R) (10.11m), #14 CSI: CRIME SCENE INVESTIGATION (R) (9.57m), #15 MIKE & MOLLY (R) (9.39m), #19 THE BIG BANG THEORY (R) (9.03m), #20 $#*! MY DAD SAYS (8.74m), #23 CSI: NY (R) (8.13m), #24 UNDERCOVER BOSS-SPECIAL (R) (S) (8.12m), #27 NCIS: LOS ANGELES FRIDAY SPECIAL (R) (S) (7.70m) and #29 48 HOURS MYSTERY (7.61m).
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #19 of 2010-11 Season (ending: 1/30/11)
2010-11
HOUSEHOLDS
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 5.8Â Â Â Â Â Â 10
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.4Â Â Â Â Â Â 6
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.7Â Â Â Â Â Â 6
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 6.8Â Â Â Â Â Â 11
VIEWERS
(000)
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 9,142
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 5,559
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 5,894
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 11,982
A25-54
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.6Â Â Â Â Â Â 7
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.0Â Â Â Â Â Â 5
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.2Â Â Â Â Â Â 6
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4.8Â Â Â Â Â Â 12
A18-49
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.8Â Â Â Â Â Â 5
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.6Â Â Â Â Â Â 5
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.7Â Â Â Â Â Â 5
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4.2Â Â Â Â Â Â 12
A18-34
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.0Â Â Â Â Â Â 3
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.3Â Â Â Â Â Â 4
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.4Â Â Â Â Â Â 4
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.5Â Â Â Â Â Â 11
NATIONAL NIELSEN SUMMARY – PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/10-1/30/11)
2010-11
HOUSEHOLDS
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 7.3Â Â Â Â Â Â 12
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4.8Â Â Â Â Â Â 8
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 5.3Â Â Â Â Â Â 9
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4.7Â Â Â Â Â Â 8
VIEWERS
(000)
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 12,012
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 7,860
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 8,435
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 8,072
A25-54
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4.0Â Â Â Â Â Â 10
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.1Â Â Â Â Â Â 8
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.0Â Â Â Â Â Â 8
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.2Â Â Â Â Â Â 8
A18-49
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3.0Â Â Â Â Â Â 8
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.7Â Â Â Â Â Â 7
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.5Â Â Â Â Â Â 7
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.9Â Â Â Â Â Â 8
A18-34
Rtg      Sh
CBSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.0Â Â Â Â Â Â 6
NBCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.2Â Â Â Â Â Â 7
ABCÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1.9Â Â Â Â Â Â 6
FOXÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2.6Â Â Â Â Â Â 8