‘GMA’ Scores Longest Season Run
in Total Viewers in More Than 20 Years
 ‘GMA†Wins 48 out of 52 Weeks of the Season in Total Viewers
‘GMA’ Is No. 1 in Total Viewers for Week of September 12th
‘GMA’ Triples Lead Over ‘Today’ Versus Previous Week, Delivers Largest Total Viewer Lead Over NBC in 6 Weeks
‘GMA’ Narrows Margins with ‘Today’ by Double-Digits Week to Week in Adults 25-54 (-20%) and Adults 18-49 (-15%)
2015-16 Season:Â
For the 2015-16 season, ABC News’ “Good Morning America†finished as the No. 1 morning newscast in Total Viewers (4.738 million), based on Most Current Data from Nielsen Media Research. “GMA†outdelivered “Today†(4.589 million) by 149,000 to rank No. 1 for the 4th season in a row in Total Viewers, its longest season run at No. 1 in more than 20 years – since before the 1991-92 season (Nielsen’s electronic database started on September of 1991).
“Good Morning America†turned in a dominant performance during the 2015-16 season, winning 48 of 52 weeks in Total Viewers.
Week of September 12, 2016:
 “Good Morning America†stood as the No. 1 morning newscast in the final week of the 2015-16 season in Total Viewers (4.465 million) for the week of September 12, 2016, based on Live + Same Day Data from Nielsen Media Research. “GMA†more than tripled its lead over NBC’s “Today†(4.248 million) compared to its lead from the previous week (+214% – 217,000 vs. 69,000 for w/o 9/5/16) to its largest in 6 weeks – since w/o 8/1/16.
“GMA†narrowed its margins with “Today†by double digits week to week in Adults 25-54 (-20% – 229,000 vs. 287,000) and Adults 18-49 (-15% – 204,000 vs. 241,000).
During the week, “GMA†beat “CBS This Morning†in Total Viewers (+34%/+1.131 million), Adults 25-54 (+40%/+414,000) and Adults 18-49 (+34%/+257,000).
3Q 2016:
For the 3rd quarter 2016, “Good Morning America†averaged 4.265 million Total Viewers, 1.386 million Adults 25-54 and 986,000 Adults 18-49, based on Most Current Data from Nielsen Media Research. Â
“GMA†beat “CBS This Morning†during 3Q16 by 941,000 Total Viewers, 425,000 Adults 25-54 and 307,000 Adults 18-49.Â
2015-16 SEASONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â TOTAL VIEWERSÂ Â ADULTS 25-54 Â Â Â Â Â Â ADULTS 18-49 Â Â Â Â Â HOUSEHOLDS
GOOD MORNING AMERICAÂ Â Â Â 4,738,000Â Â Â Â Â Â Â Â Â Â Â Â 1.3/11; 1,587,000Â Â Â Â Â Â 0.9/10;Â Â 1,134,000Â Â Â Â Â Â Â 3.5/14
TODAYÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4,589,000Â Â Â Â Â Â Â Â Â Â Â 1.5/13; 1,784,000Â Â Â Â 1.1/11; 1,338,000Â Â Â Â Â Â Â Â Â 3.4/13
CBS THIS MORNINGÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3,580,000Â Â Â Â Â Â Â Â Â Â Â 0.9/Â 7;Â 1,041,000 Â Â Â Â Â Â 0.6/Â 6;Â Â Â 747,000Â Â Â Â Â Â Â Â Â 2.6/10
WEEK OF 9/12/16Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â TOTAL VIEWERSÂ Â ADULTS 25-54 Â Â Â Â Â Â ADULTS 18-49 Â Â Â Â Â HOUSEHOLDS
GOOD MORNING AMERICAÂ Â Â Â Â Â 4,465,000Â Â Â Â Â Â Â Â Â Â Â Â 1.2/11; 1,449,000Â Â Â Â Â Â Â 0.8/ 9;Â Â 1,015,000Â Â Â Â Â Â 3.3/13
TODAYÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4,248,000Â Â Â Â Â Â Â Â Â Â 1.4/12; 1,678,000Â Â Â Â Â 1.0/11; 1,219,000Â Â Â Â Â Â Â 3.1/13
CBS THIS MORNINGÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3,334,000Â Â Â Â Â Â Â Â Â Â Â 0.9/ 8;Â 1,035,000 Â Â Â Â Â Â Â 0.6/Â 7;Â Â Â 758,000Â Â Â Â Â Â 2.4/10
3RD QUARTER 2016Â Â Â Â Â Â Â Â Â Â Â TOTAL VIEWERSÂ Â ADULTS 25-54 Â Â Â Â Â Â ADULTS 18-49 Â Â Â Â Â HOUSEHOLDS
GOOD MORNING AMERICAÂ Â Â Â Â Â 4,265,000Â Â Â Â Â Â Â Â Â Â Â Â 1.2/11; 1,386,000Â Â Â Â Â Â Â 0.8/ 9;Â Â Â Â 986,000Â Â Â Â Â Â 3.2/13
TODAYÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 4,322,000Â Â Â Â Â Â Â Â Â Â 1.4/13; 1,709,000Â Â Â Â Â 1.0/12; 1,270,000Â Â Â Â Â Â Â 3.2/13
CBS THIS MORNINGÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3,324,000Â Â Â Â Â Â Â Â Â Â Â 0.8/Â 7;Â Â 961,000 Â Â Â Â Â Â Â 0.5/Â 6;Â Â Â 679,000Â Â Â Â Â Â Â 2.5/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/12/16, 9/5/16 and 9/14/15. Most Current: 2015-2016 Season (9/21/15 – 9/18/16) and 2014-2015 Season (9/22/14 – 9/20/15). Most Current – 3Q16: 6/27 – 9/18/16. 2Q16: 3/28 – 6/26/16. 3Q15: 6/29 – 9/20/15. Averages based on regular telecasts.
Emmy Award-winning “GMA,†featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.