FINAL NOMINEES ANNOUNCED FOR FAVORITE BREAKTHROUGH ARTIST IN 7th ANNUAL T-MOBILE AWARD FOR THE "2010 AMERICAN MUSIC AWARDS", LIVE, NOVEMBER 21 ON THE ABC TELEVISION NETWORK

Fans Can Vote for the Winner Via T-Mobile Text Messaging or
at ama.abc.com Beginning Today, October 25

The “2010 American Music Awards” is asking the public to cast their votes for the winner of the T-Mobile Breakthrough Artist Award, the only award which determines the fans’ favorite artist who is having a breakout year. This is also the only award on the AMAs where fans can text in their votes and continue to vote during the show. The winner of the T-Mobile Breakthrough Artist Award will be revealed during the live telecast of the special, airing SUNDAY, NOVEMBER 21 (8:00-11:00 p.m., ET), on the ABC Television Network.

For the last two weeks, fans voted to determine the top four nominees who are now vying for the T-Mobile Breakthrough Artist Award. T-Mobile USA customers can text message using their phones by sending the letter corresponding to their favorite artist to short code “AMA” (262). Message & data rates may apply. In addition, all fans can cast their votes via the internet at ama.abc.com. Corresponding letters to text for each artist are as follows:

A. Justin Bieber
B. Lady Antebellum
C. Travie McCoy
D. Mike Posner

Voting for the award winner is now open and will conclude at approximately 9:00 p.m., ET during the American Music Awards on November 21.

The nominees were the top new artists based on sales and airplay from December 2009 – August 2010.

About dick clark productions, inc.
Since its inception in 1957, dick clark productions (dcp) has been a leading independent producer of television programming. dcp produces perennial hits such as “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” “American Music Awards,” “Golden Globe Awards” and “Academy of Country Music Awards.” dcp also produces popular weekly television programming, including “So You Think You Can Dance” and “Shaq VS,” and owns and maintains one of the world’s most unique and extensive entertainment libraries, which includes more than 30 years of “American Bandstand” footage.

About the American Music Awards
In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry.