FANS “STAND UP FOR WWE”

STAMFORD, Conn., October 18, 2010 – World Wrestling Entertainment® is calling on WWE fans worldwide to “Stand Up For WWE” in a new viral campaign launched today on WWE.com and social networking websites, including Facebook, YouTube and Twitter. WWE invites fans to voice their support for the company because it has come under unfair and biased attack from certain politicians and media outlets. WWE will correct factual inaccuracies that have been reported about the company during this election season.

Videos will feature Vince McMahon, WWE Chairman and CEO, along with several WWE Superstars discussing various topics including WWE’s PG content, treatment of WWE’s full-time employees and its performers, and WWE’s Talent Health and Wellness Program. In addition, the videos will highlight WWE’s longstanding commitment to give back to communities through literacy programs, support of the military and their families, the annual “Tribute To The Troops” holiday special and the company’s more than 25 year relationship with the Make-A-Wish Foundation.

“The nearly 600 full-time WWE employees, as well as its 140 Superstars, all work for one reason – to put smiles on people’s faces,” said Vince McMahon, Chairman and CEO, WWE. “The inaccurate media reports about our company are not only an injustice but an insult to our millions of fans worldwide.”

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.