OxygenLive TV Premieres with “Bad Girls Club Miami” Tuesday, August 3 at 9PM ET/PT
Network Also Relaunches www.Oxygen.com and Launches New Player with Full Episodes
NEW YORK – August 2, 2010 – Oxygen Media re-imagines the live television experience when, for the first-time ever, it merges social media giants Facebook and Twitter with program content for the innovative launch of OxygenLive TV, during the premiere of its hits series “Bad Girls Club Miami,†Tuesday, August 3 at 9 PM ET/PT. Extending the success with OxygenLive.com to the TV screen, OxygenLive TV’s premiere marks the first time-ever the network will aggregate comments from talent & superfans from the social networking sites Facebook and Twitter, along with those posted on www.oxygen.com and post them on-air during the episode.
In addition, the Oxygen.com will relaunch on August 3 with a new look and new features to further engage and connect users to their social networks. And, fans can now rewatch their favorite Oxygen series on Oxygen.com’s new full episode player and other online sites starting August 4.
OxygenLive TV Launch
During the televised social experience on OxygenLive TV, fans watching the “Bad Girls Club Miami” can view on screen what cast members and superfans are saying about the drama as it plays out in real-time.
Superfans will be chosen as participants of OxygenLive TV and will have their avatar (photo) posted on the screen along with their comments via Facebook and Twitter. Oxygen moderator comments will be identified with an “O” icon and “Bad Girls†will be identified with a “Devil Heart” icon.
Elements of OxygenLive TV also include:
* an image cloud, identifying what the cast and content viewers are responding to most
* viewer polls
* editorial comments from Oxygen teasing upcoming scenes and OxygenLive TV elements
Fans can experience OxygenLive TV in the last two acts of the “Bad Girls Club Miami” premiere and again in its 10pm ET/PT encore at key moments throughout the episode.
“We are upping the ante with OxygenLive TV by engaging our young, tech savvy viewer with a multi-dimensional experience that is at the core of her viewing habits,” said Jason Klarman, President, Oxygen Media. “For an audience that is already so immersed in the shows they love, this is a unique opportunity for them to further connect, tune-in and take part in the live action and be part of the show.”
Re-imagined www.Oxygen.com and www.OxygenLive.com
Also starting August 3, is the relaunch of Oxygen.com and OxygenLive.com. New social elements to be added to www.oxygen.com include:
* Editorial blog – featuring food, fashion, entertainment, and pop culture news inspired by Oxygen shows and talent
* Facebook Fanatics section (ability to “Like” a show page, links to featured pages)
* Twitter Follower (links to Oxygen’s fan favorite accounts)
* Enhanced Obsessed section, with the ability for fans to share what they are obsessed with
* Site map
* Updated navigation tools
* Daily photo poll
And, new to www.OxygenLive.com is the OxygenLive app in development for Smartphones. This co-viewing app is designed to allow viewers to participate in the OxygenLive experience from their Smartphone – which include live video features, photos and non-live video. Also new to OxygenLive, starting August 17, is the ability for fans to record and post comments right from the social dashboard via the voice annotation and comment utility, Blurts, powered by Blurts.com.
“Our goal is to build on the success of OxygenLive.com by extending it to more platforms and turning real-time social engagement into content for television,” says Jennifer Kavanagh, Vice President, Digital & New Media, Oxygen Media. “OxygenLive TV allows fans of ‘Bad Girls Club Miami’ to re-experience the show in a super social way. We believe it’s a glimpse into the future of how Generation O may watch her favorite shows.”
Oxygen’s New Full Episode Player
And, for the first time ever, Oxygen fans will be able to rewatch their favorite Oxygen series on Oxygen.com’s new full episode player as well as on select wireless carrier partners starting August 4.
Oxygen originals will continue to rollout on mobile carriers and EST (Electronic Sell Through) as follows:
· August 4 – fan favorite episodes from “Bad Girls Club” season two and five on iTunes via the NBCU store
· August 11 – new series “Hair Battle Spectacular” on iTunes via the NBCU store
· August 16 – “Tori & Dean: Home Sweet Hollywood” season five via Oxygen’s branded iTunes store
· August 23 – these series available on Amazon, XBox and Zune
OxygenLive Success Story
OxygenLive.com saw triple digit growth since its launch during the “Bad Girls Club” season four premiere. From its launch in December 2009 to the season finale of “Bad Girls Club” in March 2010, OxygenLive grew +161%. The social experience generated over 14 million page views and attracted 264,000 unique visitors. Season four of “Bad Girls Club” posted record ratings in first quarter 2010 and made network history as the best performing series ever, surpassing the three million viewer mark, besting the broadcast networks in its last two episodes in the W18-34 demographic.
In “Bad Girls Club Miami,” the new batch of seven self-proclaimed “Bad Girls” live together with similarly explosive personalities, resulting in constant clashing between housemates. Besides hitting the trendy South Beach clubs, these “Bad Girls” are ready to take it up a notch — with manipulative backstabbing friendships, in-house love triangles, exotic trips to the Caribbean, unexpected alliances and endless mind games. “Bad Girls Club” is produced by Bunim-Murray Productions.