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CBS WINS WEEK IN VIEWERS WITH TOP 9 DRAMAS; BBT #1 COMEDY AND NCIS #1 DRAMA IN A18-49

February 22, 2012 by  

19 of CBS’s 22 Hours of Prime Programming Finish in the Top 30 Among Viewers

Reality Returns Strong as “Undercover Boss” Dominates its New Friday Time Period, the 20th Edition of “The Amazing Race” Posts Gains and “Survivor: One World” has a Solid Debut

            CBS won the week in viewers with the top nine dramas led by number one NCIS, THE BIG BANG THEORY, the top scripted show/comedy in adults 18-49 and strong showings from the Network’s trio of reality series, according to Nielsen live plus same day ratings for the week ending Feb. 19, Week 22 of the 2011-2012 television season.

All of CBS’s prime programs airing Monday through Friday and Sunday finished among the week’s top 30 programs in viewers as 19 of the Network’s 22 prime hours were in the top 30.

In adults 18-49, THE BIG BANG THEORY was the week’s top comedy and scripted series, while NCIS was the week’s top drama.  NCIS: LOS ANGELES was tied with “Grey’s Anatomy” as the week’s #2 drama in adults 18-49.  2 BROKE GIRLS and ROB were the week’s top new series in adults 18-49.

UNDERCOVER BOSS dominated its new time slot with the time period’s best deliveries since 2009 in viewers and adults 18-49.  The premiere of SURVIVOR: ONE WORLD had a solid debut while the premiere of the 20th edition of THE AMAZING RACE posted gains from last winter’s premiere.

For the week in viewers: CBS (10.89m), FOX (8.68m), ABC (6.69m) and NBC (5.56m).    Season-to-date:  CBS (12.17m), FOX (9.07m), ABC (8.23m) and NBC (7.96m).

For the week in key demographics, CBS was second in adults 25-54 (3.4/08, -0.1 behind FOX) and adults 18-49 (2.5/07).  Season-to-date, CBS is first in adults 25-54 (4.1/10) and second adults 18-49 (3.1/09, -0.2 behind FOX).  Season-to-date, CBS is up +4% in households, +1% in viewers, +2% in adults 25-54 and +3% in adults 18-49 compared to last year.

For the week in households:  CBS (6.8/11), FOX (5.1/08), ABC (4.2/07) and NBC (3.5/06).  Season-to-date:  CBS (7.6/12), FOX (5.4/09), ABC (5.2/09) and NBC (4.8/08).

 

CBS Weekly Highlights:

– On Tuesday, CBS was first in households (9.6/15), viewers (15.59m), adults 25-54 (4.4/11) and adults 18-49 (3.1/09) for the second straight week.  CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

 NCIS was first in households (11.7/19), viewers (19.59m), adults 25-54 (5.5/14) and adults 18-49 (3.9/11).

 NCIS: LOS ANGELES was first in households (9.8/15), viewers (16.15m), adults 25-54 (4.6/11) and adults 18-49 (3.2/08).  NCIS: LOS ANGELES beat a first-run “New Girl” in adults 18-49 in the common half-hour for the first time this season (3.3/09 vs. 3.1/08, +6%).  Compared to last week, NCIS: LOS ANGELES was up +3% in adults 18-49 (from 3.1/08) and even in adults 25-54.

 UNFORGETTABLE was first in households (7.2/12), viewers (11.03m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06).  Compared to last week, UNFORGETTABLE was up +5% in adults 18-49 (from 2.2/06).

 CSI: CRIME SCENE INVESTIGATION was first in households (7.0/12), viewers (11.09m), adults 25-54 (3.5/08) and adults 18-49 (2.6/07).  Compared to last week, CSI was up +1% in households (from 6.9/11), +3% in adults 25-54 (from 3.4/08), +4% in adults 18-49 (from 2.5/07) and added +210,000 viewers (from 10.88m, +2%).

 THE BIG BANG THEORY was first in households (9.3/15), viewers (15.65m), adults 25-54 (6.7/17), adults 18-49 (5.1/15) and adults 18-34 (3.7/12).  THE BIG BANG THEORY beat “American Idol” in the common half-hour by +2% in households (vs. 9.1/15), +16% in adults 25-54 (vs. 5.8/15), +11% in adults 18-49 (vs. 4.6/13), +23% in adults 18-34 (vs. 3.0/10) and by +400,000 viewers (vs. 15.25m, +3%).  THE BIG BANG THEORY was the night’s #1 program in adults 25-54 and tied as the #1 program in adults 18-49 (with the entire broadcast of “American Idol”).

– On Friday, CBS was first in households (6.6/11), viewers (10.38m) and adults 25-54 (2.6/07).  CBS won 21 of 22 Fridays this season in viewers.

 UNDERCOVER BOSS (P) was first in households (6.7/12), viewers (10.78m), adults 25-54 (3.3/09) and adults 18-49 (2.4/08).  UNDERCOVER BOSS posted the time period’s best regularly scheduled delivery in households since March 13, 2009 (“Ghost Whisperer”), in viewers since March 6, 2009 (“Ghost Whisperer”), in adults 25-54 since January 8, 2010 (“Ghost Whisperer”) and in adults 18-49 since May 1, 2009 (“Ghost Whisperer”).  UNDERCOVER BOSS was Friday’s #1 program in adults 25-54 and adults 18-49.

 A GIFTED MAN (P) was first in households (6.1/10) and viewers (9.54m).  A GIFTED MAN posted a series high viewer delivery and matched series highs in adults 25-54 (2.2/06) and adults 18-49 (1.5/04).

 BLUE BLOODS was first in households (6.9/12) and viewers (10.81m).

– On Sunday, CBS was first in households (6.6/11), viewers (10.52m), adults 25-54 (3.0/07) and adults 18-49 (2.2/06).  CBS’s 21 minutes of late-running golf, NORTHERN TRUST OPEN SUNDAY, delivered a 7.3/13 with 11.31m viewers, 2.7 in adults 25-54 and 2.0/06 in adults 18-49.

 THE AMAZING RACE 20 (P) (8:21-9:21 PM) delivered a 5.9/09 with 10.34m viewers, 3.8/08 in adults 25-54 and 2.8/07 in adults 18-49 – placing first in these measures in the 8:30-9:30 PM time slot.  Compared to last winter’s season premiere (on the same night last year), CBS was up +16% in households, +9% in adults 25-54 and +12% in adults 18-49.

 THE GOOD WIFE (9:21-10:21 PM) averaged a 6.3/10 with 9.73m viewers, 2.8/06 in adults 25-54 and 2.1/05 in adults 18-49, finishing first in both households and viewers.

  CSI: MIAMI (10:21-11:21 PM) averaged a 6.6/12 with 10.03m viewers, 3.0/07 in adults 25-54 and 2.2/06 in adults 18-49 from 10:30-11:30 PM.

CBS top programs of the week:  #1 NCIS (an average of 19.59m viewers), #5 NCIS: LOS ANGELES (16.15m), #6 THE BIG BANG THEORY (15.65m), #7 THE MENTALIST (13.55m), #8 PERSON OF INTEREST (13.16m), #9 TWO AND A HALF MEN (12.45m), #10 CRIMINAL MINDS (12.20m), #11 60 MINUTES (11.78m), #13 CSI: CRIME SCENE INVESTIGATION (11.09m), #14 UNFORGETTABLE (11.03m), #15 MIKE & MOLLY (10.91m), #16 BLUE BLOODS (10.81m), #17 SURVIVOR: ONE WORLD (P) (10.80m), #18 UNDERCOVER BOSS (P) (10.78m), #19 ROB (10.65m), #20 2 BROKE GIRLS (10.48m), #21 THE AMAZING RACE 20 (P) (10.34m), #22 CSI: MIAMI (10.03m), #24 THE GOOD WIFE (9.73m), #25 HAWAII FIVE-0 (9.70m), #26 A GIFTED MAN (9.54m) and #27 HOW I MET YOUR MOTHER (9.01m).

 

Prime averages are based on the following hours of rated broadcasts in Week #22

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 ¼ hours

 

NATIONAL NIELSEN SUMMARY – PRIMETIME

Week #22 of 2011-12 Season (ending: 02/19/12)

2011-12

VIEWERS

(000)

CBS  10,888

NBC  5,555

ABC  6,694

FOX  8,677

A25-54

Rtg Sh

CBS  3.4   8

NBC  2.2   5

ABC  2.6   6

FOX  3.5   9

A18-49

Rtg Sh

CBS  2.5  7

NBC  1.9  5

ABC  2.0  6

FOX  2.9  8

NATIONAL NIELSEN SUMMARY – PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/19/11-02/19/12)

2011-12

VIEWERS

(000)

CBS  12,167

NBC  7,963

ABC  8,231

FOX  9,066

A25-54

Rtg Sh

CBS  4.1  10

NBC  3.2   8

ABC  3.0   7

FOX   3.7  9

 

A18-49

Rtg Sh

CBS  3.1  9

NBC  2.7  7

ABC  2.4  7

FOX  3.3  9




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