‘THE BIG BANG THEORY” POSTS ALL-TIME THURSDAY 8:00 PM HIGHS IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 OPPOSITE THE WORLD SERIES
“Rules of Engagement” Delivers its Best Fall Premiere in Viewers and
Adults 18-49 Since 2007
Tops its Last Thursday Premiere by +29% in Adults 18-49 and by +21% in Viewers
“Person of Interest” and “The Mentalist” Post Week-to-Week Increases in
Viewers Against the World Series
THE BIG BANG THEORY posted all-time Thursday 8:00 PM highs in viewers and key demographics while the sixth season premiere of RULES OF ENGAGEMENT delivered its best fall premiere in viewers and key demographics since 2007, according to Nielsen live plus same day ratings for Oct. 20.
THE BIG BANG THEORY was first in households (9.0/15), viewers (14.93m), adults 25-54 (6.6/18) and adults 18-49 (5.1/16). Â THE BIG BANG THEORY posted Thursday highs for a regularly scheduled episode in households, viewers, adults 25-54 and adults 18-49. Â THE BIG BANG THEORY was the night’s top broadcast in households, viewers, adults 25-54 and adults 18-49 for the fifth consecutive week.
RULES OF ENGAGEMENT (P) was first in adults 25-54 (5.0/12), adults 18-49 (3.6/10), second in both households (6.7/11) and viewers (11.45m). Â Compared to its Fall 2010 premiere (Monday, September 20, 2010), RULES OF ENGAGEMENT was up +29% in households (from 5.2/08), +32% in adults 25-54 (from 3.8/09), +16% in adults 18-49 (from 3.1/08) and added +3.08m viewers (from 8.37m, +37%). Â Compared to the Thursday premiere in February 2011, RULES OF ENGAGEMENT was up +18% in households (from 5.7/09), +35% in adults 25-54 (from 3.7/09), +29% in adults 18-49 (2.8/08) and added +2.02m viewers (from 9.43m, +21%).
PERSON OF INTEREST was second in households (7.7/12) and viewers (12.42m) while averaging 3.9/09 in adults 25-54 and 2.7/07 in adults 18-49. Compared to last week, PERSON OF INTEREST added +380,000 viewers (from 12.04m, +3%).
THE MENTALIST was second behind FOX’s baseball in households (8.1/13), viewers (12.54m), adults 25-54 (3.7/09) and adults 18-49 (2.5/07). Compared to last week, THE MENTALIST was up +4% in households (from 7.8/13), +6% in adults 25-54 (from 3.5/08), even in adults 18-49 and added +150,000 viewers (from 12.39m, +1%).
For the night, CBS was second behind FOX’s baseball in households (7.9/13), viewers (12.74m), adults 25-54 (4.5/11) and adults 18-49 (3.2/09).
Note:  DVR penetration is at 42%, up from 38% last year.  Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.