Trivia Game Will Quiz Viewers on Noteworthy Events during the Live Telecast on the CBS Television Network
Dedicated GRAMMY® AWARDS Hub on CBS.com Will Also Feature Behind-the-Scenes Coverage by Social Media Reporter Pauley Perrette, On-Demand Red Carpet Coverage and Exclusive Backstage “Thank You” Camera
SAN FRANCISCO – February 9, 2011 – CBS.com announced today the launch of the GRAMMY® AWARDS “Watch and Go” sweepstakes, taking place during the live telecast of THE 53rd ANNUAL GRAMMY® AWARDS on Sunday, Feb. 13, 2011 (8:00-11:30 PM, ET/delayed PT) on the CBS Television Network. Viewers will be asked a series of online questions throughout the telecast, quizzing them on events transpiring during the show. Participants must log on to CBS.com and answer a total of seven questions correctly to be eligible to win a trip to next year’s GRAMMY® AWARDS.
“The upcoming GRAMMY® AWARDS telecast is going to be phenomenal, and we wanted to offer viewers a creative and rewarding way to engage with the show on CBS.com,” says Jeff Clark, Vice President of CBS.com. “The ‘Watch and Go’ sweepstakes will give music fans the chance to win the ultimate grand prize by encouraging them to tune in to the live telecast, and will also direct them to our dedicated GRAMMY® AWARDS site where they can find exclusive videos, games and photos.”
In addition to the “Watch and Go” sweepstakes, CBS.com is also launching a comprehensive GRAMMY® AWARDS hub, featuring on-demand red carpet interviews and a dedicated backstage camera featuring the telecast’s presenters, performers and winners with extended “thank you” messages.
Pauley Perrette, star of America’s #1 scripted series, NCIS, will be taking on the role of CBS.com’s official Social Media Reporter, sharing her GRAMMY experience with live tweets, pictures and videos throughout the week from the performance rehearsals, red carpet and throughout the telecast. To follow Pauley’s coverage and official Twitter account, please visit: www.cbs.com/PauleyP.
For more information on the “Watch and Go” sweepstakes and THE 53rd ANNUAL GRAMMY® AWARDS, please visit: http://www.cbs.com/specials/grammys/
THE 53rd ANNUAL GRAMMY® AWARDS are produced by John Cossette Productions and AEG Ehrlich Ventures for The Recording Academy. Ken Ehrlich and John Cossette are executive producers, Louis J. Horvitz is director, and David Wild and Ken Ehrlich are the writers.
*No Purchase Necessary. Open to legal residents of the U.S., 18 (or age of majority) and over. Void where prohibited. Sweepstakes ends at 11:59:59 PM, PT on Feb. 13, 2011. See rules and details at cbs.com/grammys.
About CBS.com
CBS.com, the online home of America’s most-watched network, is the #1 broadcast network site in streaming, minutes and viewers. With interactive features, extended episodes, sneak peeks, forums, contests, social viewing rooms and fantasy games, CBS.com allows fans to stay connected to their favorite shows before, during and after the broadcast.
To follow CBS.com on Twitter, please visit: www.twitter.com/cbstweet.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
To follow CBS Interactive on Twitter, please visit: www.twitter.com/cbsi.