Three-Hour E/I-Compliant Weekend Morning Schedule Includes New Show “Sabrina’s Secret Life” and Returning Favorites “Doodlebops Rockin’ Road Show,” “Sabrina: The Animated Series” and “Busytown Mysteries”
CBS and Cookie Jar Entertainment present “Cookie Jar TV,” the 2010-2011 children’s program schedule, premiering Saturday, Sept. 18 on the CBS Television Network. The three-hour, E/I-compliant programming block exclusive to broadcast television includes original episodes of the new series, “Sabrina’s Secret Life,” plus returning favorites “Doodlebops Rockin’ Road Show” and “Busytown Mysteries,” as well as episodes from the previous season of “Sabrina: The Animated Series,” “Doodlebops Rockin’ Road Show” and “Busytown Mysteries.”
About the new series:
SABRINA’S SECRET LIFE (E/I, 7-12, TVY-7)
Sabrina enrolls in secret witch training classes while attending her normal high school, but soon discovers that she must share her clandestine instruction and her regular school with Cassandra, the young witch and niece of Enchantra, the most powerful sorceress of all time. Cassandra has been sent to attend school with Sabrina to learn how to fit into the mortal world of ordinary teenagers. Unfortunately, Portia immediately develops a crush on Sabrina’s long-time boyfriend, Harvey and the stage is set for magical mayhem in the craziest, weirdest, most mixed-up world of all: high school, where the girls must learn to get along. SABRINA’S SECRET LIFE focuses on age-appropriate situations that offer basic life learning skills ranging from cooperation, getting along, the need to be honest, friendship and trying to do one’s best.
About the returning series:
DOODLEBOPS ROCKIN’ ROAD SHOW (E/I, 3-8, TV-Y)
This animated, music-filled comedy follows Deedee, Roone and Moe Doodle on zany adventures through the Doodlenet and helps young fans solve pre-school relatable problems. By means of fantasy, fun, music and rhyme, the Doodlebops assist children in facing situations and solving problems through courage, inventiveness and logical reasoning. The show also encourages an understanding and appreciation of music, physical activity, health and open-mindedness. Incorporating the series’ multi-faceted educational goal in the context of fun and laughter, DOODLEBOPS ROCKIN’ ROAD SHOW also helps engage kids in new learning while giving them a chance to hone and develop their burgeoning sense of humor.
SABRINA: THE ANIMATED SERIES (E/I, 7-12, TVY-7)
Sabrina Spellman is a cute 12-year-old with a big heart and an even bigger secret: she’s half mortal and half witch! The only people who know of her powers are her witch aunts, Hilda and Zelda; their lovable mortal Uncle Quigley; her best friend, Chloe; and her mischievous cat, Salem, a Warlock who’s been turned into a feline as punishment by the Witches Council.  Despite Uncle Quigley’s warnings not to use magic to solve problems, Sabrina often “borrows” spells from the Spookie Jar and wreaks havoc with her friend Harvey. While her lessons in how to be a good witch are demanding, they pale in comparison to what she must learn about being a good person, and that human attributes such as loyalty, honesty, tolerance and perseverance are life’s true lessons.
BUSYTOWN MYSTERIES (E/I, 3-7, TV-Y)
Inspired by the beloved works of best-selling children’s author Richard Scarry, BUSYTOWN MYSTERIES brings the popular adventures of Busytown to preschoolers with an educational, problem-solving twist. Â Children can follow classic characters such as Huckle, Sally, Lowly, Hilda, Pig Will and Pig Won’t while they scour around Busytown on fun-filled adventures looking for answers to life’s puzzles. Â They are always up for a new adventure and, with everyone driving their own unique vehicle such as the iconic Apple Car and Pickle Car, getting there is half the fun.
Following is the “Cookie Jar TV” Saturday morning lineup for the 2010-11 season: (Schedule’s day and time may differ market-to-market. Check local listings.)
As of Sept. 18
7:00-7:30 AMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â DOODLEBOPS ROCKIN’ ROAD SHOW (I) *
7:30-8:00 AMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â DOODLEBOPS ROCKIN’ ROAD SHOW (II)
8:00-8:30 AMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â SABRINA’S SECRET LIFE *
8:30-9:00 AMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â SABRINA: THE ANIMATED SERIES
11:00-11:30 AMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â BUSYTOWN MYSTERIES (I) *
11:30 AM-12:00 PMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â BUSYTOWN MYSTERIES (II)
* Denotes original programming
Please note: In some markets, CBS News’ THE SATURDAY EARLY SHOW will be broadcast from 9:00-11:00 AM, ET/PT.
“Cookie Jar TV’s” Web destination and official site, http://www.cookiejartv.com/, will have updated programming information and music from shows airing on the block.
About Cookie Jar Entertainment
The Cookie Jar Group of Companies is one of the world’s leading independent entertainment and consumer products companies, with offices around the globe.  Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming.  Its library of nearly 6,000 half-hour episodes of television features some of the world’s most recognizable series, including “Caillou,” “Inspector Gadget,” “Arthur,” “The Doodlebops” and “Johnny Test.”  The company controls “Cookie Jar TV,” the weekend morning block on CBS, and has a one-third interest in international children’s television channel, KidsCo.  Cookie Jar Entertainment’s Jaroo.com is the premiere Web video destination for kids, with the largest independent selection of full-length children’s television series and movies online.  Copyright Promotions Licensing Group, (CPLG) Cookie Jar’s full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre and Skelanimals. For more information, please visit http://www.cjar.com/.
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