BRAVO MEDIA PARTNERS WITH GILT
TO OFFER FANS EXCLUSIVE CULINARY TASTE OF
“AROUND THE WORLD IN 80 PLATESâ€
The “Around the World in 80 Plates Marketplace on Gilt Tasteâ€
Launches On Wednesday, May 9
NEW YORK – May 8, 2012– Spicing things up, Bravo Media joins forces with Gilt Taste, the online marketplace and magazine for food and wine lovers brought to you by Gilt Groupe, to give fans an exclusive culinary taste of the network’s most ambitious new series, “Around the World in 80 Plates.†Each week during the run of the series, fans can visit the “Around the World in 80 Plates Marketplace on Gilt Taste†at www.gilt.com/atw80plates to purchase products and ingredients inspired by the countries and foods featured on that week’s episode. The “Around the World in 80 Plates Marketplace on Gilt Taste†launches on Wednesday, May 9 to coincide with the show’s premiere, with new exotic ingredients and exciting editorial content landing in the marketplace every week, as well as weekly specials. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
“Bravo is always looking for new ways to offer our affluent and engaged audience a first-time, immersive experience beyond the television screen,†said Ellen Stone, SVP of Marketing for Bravo. “This unique partnership with Gilt Groupe and Gilt Taste lets us expand the ‘Around the World in 80 Plates’ brand and go inside our fans homes, allowing them to actually taste what they see on the episode.â€
“We are so thrilled to be partnering with Bravo on such an innovative and exciting project and bring viewers the Around the World in 80 Plates Marketplace on Gilt Taste each and every week,†said Shan-Lyn Ma, General Manager of Gilt Taste. “Gilt Taste is about discovery and being inspired by how we cook and eat. The marketplace is the perfect way for Bravo viewers to bring the show to life in their own kitchens and discover the best ingredients from new cultures and cuisines from across the globe.â€
The “Around the World in 80 Plates Marketplace on Gilt Taste” will also feature editorial content including recipes, personal essays and memoirs related to each episode. The delicious marketplace ingredients curated by Gilt Taste for each episode come from some of the finest artisans in the world—
everything from prime steaks (Argentina) to Chinese eggplant (Hong Kong), British teas (England), caneleÌs (France), Parmigiano Reggiano cheese (Italy), Moroccan spices (Morocco), chorizo (Spain), green curry (Thailand), fresh produce (USA) and more.
Hosted by food experts Curtis Stone and Cat Cora, “Around the World in 80 Plates†takes culinary competition to the next level. The series follows 12 chefs competing in a spectacular race over 40 days and across 10 countries, including Argentina, China, England, France, Italy, Morocco, Spain, Thailand, the United States and Uruguay. In each episode, the contestants travel to a different international city to learn the local customs, cultures and cuisines as they battle it out in two different cooking challenges that test their skills and determination. World-renowned restaurateurs and celebrity chefs such as Wolfgang Puck, José Andrés, Nigella Lawson, Narda Lepes and “The Demon Chef†Alvin Leung will serve as Food Ambassadors each week, giving the competing chefs an insight into the local food culture at each destination.
“Around the World in 80 Plates†is produced by Magical Elves for Bravo with Dan Cutforth and Jane Lipsitz serving as Executive Producers.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
About Gilt Taste
Gilt Taste launched in May 2011 and offers a marketplace of curated artisanal products and wines, as well as original editorial content, gorgeous photography, delicious recipes, one-of-a-kind videos and daily sales. All of Gilt Taste’s products are inspired, inspiring, honest and coveted. Ruth Reichl, former editor in chief of Gourmet and restaurant critic of The New York Times, serves as Gilt Taste’s Editorial Advisor. It is a true content-meets-commerce site – a culinary experience that hasn’t been available online before. Users can connect with the farmers, artisans and winemakers who make and grow the products (many of which have only been available to professional chefs, until now), read intriguing stories and original content, learn where their food comes and how to prepare it for the best results, and then have the products shipped directly to their front doorstep with a single click. No membership is required to shop the site. For more information, visit www.gilttaste.com.