“Big Brother” Sweeps Time Period in Viewers and Key Demos
“Big Brother” Continues to Outpace Last Summer’s Edition
CBS Places First on Sunday in Viewers and Key Demos
BIG BROTHER won its time period in viewers and all key demographics and was Sunday’s #1 program in adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Aug. 1.
BIG BROTHER SUNDAY was first in households (4.2/08), viewers (7.10m) adults 25-54 (2.9/08), adults 18-49 (2.4/08) and adults 18-34 (2.2/08) for the fourth consecutive week.
Compared to the same night last year, BIG BROTHER SUNDAY was up +7% in adults 25-54 (from 2.7/08), +9% in adults 18-49 (from 2.2/07), +38% in adults 18-34 (from 1.6/06) and added +330,000 viewers (from 6.77m, +5%).
For the night, CBS was first in households (4.0/07), viewers (6.24m), adults 25-54 (2.0/06); it was tied for first in adults 18-49 (1.6/05, with FOX).
Updated Sunday ratings will be available tomorrow.