“AIM HIGH” PREMIERES AS FIRST ‘SOCIAL SERIES’ ON CAMBIO.COM AND FACEBOOK
VIEWERS CAN BECOME PART OF A SHOW BY TAPPING INTO THEIR PROFILE TO CREATE A UNIQUE, SEAMLESS SOCIAL VIEWING EXPERIENCE WITH THEIR PHOTOS, TEXT AND FRIENDS INTEGRATED INTO EACH EPISODE
 SERIES STARS JACKSON RATHBONE (“TWILIGHT”) AND AIMEE TEEGARDEN (“FRIDAY NIGHT LIGHTS”)
BURBANK, CALIF., October 18, 2011 – Warner Bros. Digital Distribution (WBDD) today announced “Aim High,” the first-ever “social series” from a Hollywood studio, has debuted on Cambio (www.cambio.com) and Facebook (www.facebook.com/aimhighseries). Consumers can now become part of the show by seamlessly integrating their profile information – including photos, text and friends – by simply opting into the application on the showÂ’s Facebook page or by registering on Cambio and linking to the account to Facebook. The action comedy series “Aim High” is produced by Warner Premiere and Dolphin Entertainment, starring Jackson Rathbone (“Twilight”), Aimee Teegarden (“Friday Night Lights”), Johnny Pemberton (“21 Jump Street”), Rebecca Mader (“Lost”) and Greg Germann (“Ally McBeal”).
By choosing to watch “Aim High” in a personalized viewing mode through the showÂ’s Facebook page or on Cambio, viewers are able to see themselves or their friends integrated into select scenes throughout the series – from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.
“‘Aim High’ is truly an innovative series as it allows the viewer to become part of the show,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “We’re already exploring ways to develop this technology further and offer additional immersive features.”
“Our goal when creating ‘Aim High’ was to bring the quality a viewer would expect from a film or broadcast TV show to the online space,” said McG, Producer of “Aim High.”   “’Aim High’ is really a giant step forward for entertainment and I’m excited to see how fans will react to the show.”
To learn more about “Aim High,” visit Cambio.com or www.facebook.com/aimhighseries.
About “Aim High”
“Aim High” is the story of a young man leading a double life – juggling his studies by day and serving as a government operative by night. This series chronicles the life of Nick Green, a junior who’s just starting a new school year as one of the country’s 64 highly trained teenage operatives.
When he’s not handling international spies, Nick is dreaming of Amanda Miles, the most popular girl in school who’s cool, intelligent and very alluring. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek – her overly protective boyfriend who threatens him for even looking at her.
“Aim High,” a Warner Premiere and Dolphin Entertainment series, comes from Director/Producer McG (“Chuck,” “Charlie’s Angels”), Wonderland Sound and Vision. Peter Murrieta (“Wizards of Waverly Place”) is Executive Producer. Mary Viola, Andy Shapiro, Jackson Rathbone, Bill O’Dowd, Jim Henrie and Philip von Alvensleben also serve as Executive Producers. The series is written and created by Heath Corson and Richie Keen who also serve as Executive Producers, directed by Thor Freudenthal (“Hotel for Dogs,” “Diary of a Wimpy Kid”) and produced by Lance Sloane and McG.
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About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels.  WBDD also distributes content through third party digital retailers and licensees. A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist
About Warner Premiere
Warner Premiere, part of Warner Bros. Entertainment, specializes in the development and production of both features and digital content for home entertainment platforms. Past projects include Another Cinderella Story, Scooby-Doo! The Mystery Begins and Batman: Under the Red Hood, as well as the digital series Watchmen Motion Comics. Warner Premiere is at the creative forefront in the made-for-home entertainment marketplace, producing properties that exemplify the commitment to story, production and brand equity for which Warner Bros. is known.
About Cambio
Cambio is an interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and professionally-produced original content programs. This iconic destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio is a joint venture between AOL, Jonas Group and MGX Lab. For more information, visit www.cambio.com.