Quick Take for Tuesday, August 3, 2010 (Fast Affiliate Live + Same Day Program Ratings) |
ABC Marks its Strongest Tuesday Numbers in 6 Weeks, Growing Over the Year-Ago Tuesday for the 9th Time in 10 Weeks in Viewers and Young Adults Finishing as the Most-Watched TV Show in the 8 O’clock Hour, ABC’s Jumping by 1.2 Million Viewers and by 12% in Adults 18-49 from its Year-Ago At 10pm, ABC News’ Repeat “Primetime: What Would You Do?” is Up with The Net’s 2nd-Highest Non-Sports Performance in the Hour of the Summer |
Tuesday Night (8:00-11:00 p.m.) Finishing No. 2 on Tuesday among Adults 18-49, ABC’s Tuesday lineup registered the Net’s strongest performance on the night in 6 weeks with Total Viewers (6.3 million) and Adults 18-49 (2.1/6) – since 6/22/10. * Growing year to year on the night for the 4th week in a row, ABC more than doubled its Tuesday results from the same night last year (8/4/10) in Total Viewers (+133% – 6.3 million vs. 2.7 million) and Adults 18-49 (+110% – 2.1/6 vs. 1.0/3). In fact the Net has been up year to year on Tuesday evening on 9 of 10 weeks this summer. “Wipeout-TUES” (8:00-9:00 p.m.) * Wipeout attracted its largest audience in 6 weeks (since 6/22/10), registering the series’ 2nd-biggest audience in more than 2 years – since 7/29/08. “Shaq VS” (9:00-10:00 p.m.) * “Shaq VS” greatly improved the time period for ABC year to year, growing the hour by 3.3 million viewers and by 138% in Adults 18-49 (2.1 million and 0.8/2 on 8/4/09). “Primetime: What Would You Do?” (10:00-11:00 p.m.) A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen. Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 8/3/10. |