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Fringe Ratings Report: ABC Daytime Programming
November 2011 SweepÂ
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ABC Sweeps November Sweeps 2011 – Is No.1 in Daytime Across Key Women; Marks Network’s 2nd Consecutive Major Sweeps Win in Women 18-49
and 44th Consecutive Major Sweeps Win in Women 25-54
“The View” Ranks as Daytime’s No. 1 Program for the
3rd Consecutive Major Sweeps Among Women 18-34
“The Chew” Equals “All My Children’s” November Sweeps 2010 Average in Total Viewers, Growing its Total Audience Each Week During Sweeps;Â Hits Anther Series High During Week of November 24, 2011
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ABC Daytime
* For the November 2011 sweeps, ABC ranked as Daytime’s No. 1 network in Women 18-34 (0.6 rating/187,000 – tie), Women 18-49 (1.0 rating/616,000) and Women 25-54 (1.3 rating/819,000), marking the network’s 2nd straight major sweeps victory in Women 18-49 and its 44th consecutive major sweeps at No. 1 in Women 25-54.
* For the 3rd consecutive major sweeps, “The View” was Daytime’s No. 1 program in Women 18-34 (0.7 rating/223,000), and ranked a competitive No. 2 in Women 18-49 (1.1 rating/731,000) and Women 25-54 (1.6 rating/982,000).
* Posting growth each week during November Sweeps 2011, “The Chew” equaled “All My Children’s” November Sweeps 2010 average in Total Viewers (2.3 million apiece).
o In fact, during the week of November 24, 2011, the final week of sweeps, “The Chew” delivered another series high in Total Viewers (2.5 million), growing its audience for an impressive 7th consecutive week.
* In Women 18-49, “The View” (No. 2 – 1.1 rating/731,000), “One Life to Live” (No. 3T – 1.0 rating/648,000) and “General Hospital” (No. 3T – 1.0 rating/620,000) ranked among Daytime’s Top 3 programs during November Sweeps 2011.
* In Women 25-54, ABC delivered 3 of Daytime’s Top 4 programs during November Sweeps 2011: “The View” (No. 2 – 1.6 rating/982,000), “General Hospital” (No. 3 – 1.4 rating/828,000) and “One to Live” (No. 4T – 1.3 rating/814,000).
Following are Daytime lineup ratings averages, plus Top 5 Programs Ranks – November 2011 Sweep:
Daytime Rank:   Total Viewers     Women 18-49 (Rtg/000s) No. 1 CBS 3.34m   No. 1 ABC 1.0/616,000                No. 2 ABC 2.78m   No. 1 NBC 0.9/595,000 No. 3 NBC 2.37m   No. 3 CBS 0.9/571,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating) Program                  Net        Rtg/000s The Young & the Restless      CBS      1.4/887,000 The View                  ABC      1.1/731,000 One Life to Live                  ABC      1.0/648,000 General Hospital            ABC      1.0/620,000 Bold & the Beautiful           CBS      0.9/604,000 Days of Our Lives            NBC      0.9/595,000 The Price is Right ½         CBS      0.9/555,000 Source: NTI, Live + Same Day. Sweeps 2011:  10/27-11/23/11; Final Week of Sweeps: 11/24-11/26/11. “The Price is Right” = 11:00 a.m. – 12:00 p.m..
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