Top

ABC 2011 MAY SWEEP AND 2010-11 TV SEASON

May 27, 2011 by  

ABC Finishes No. 2 to Fox in the 2011 May Sweep in Adults 18-49, Claiming
6 of the Top 15 TV Series, Including the No. 1 Comedy and the No. 1 Drama

The Network Produces its Most-Watched May Sweep in 3 Years

ABC Improves its Local News Lead-in Audience in May with Total Viewers

ABC Sees Big Gains for a Number of Returning Series for the Season
And Grows its Overall Audience on 4 of 7 Nights of the Week

Net Airs 5 of the Top 20 Shows in Adults 18-49, Claiming the Season’s
No. 1 Comedy with “Modern Family” and the No. 1 Drama with “Grey’s”

ABC is a Big Draw for the Season with High-Income Young Adults,
Claiming 7 of the Top 20 Series, the Most for Any Network

2011 May Sweep (4/28-5/25/11 – 28 Nights Complete)
ABC finished a solid No. 2 during the 2011 May Sweep among Adults 18-49 (2.4/7) to an “Idol”-driven Fox. Earning the No. 2 position in May for the 3rd straight year in the key young adult sales demo, ABC beat out third-place CBS by 14% (2.1/6) and fourth-place NBC by 33% (1.8/5). The Net also took second with Adults 18-34 (1.8/6), outdelivering NBC by 29% (1.4/5) and CBS by 38% (1.3/4).

* ABC Builds its May Sweep Audience Year to Year: ABC grew its overall audience year to year during the Sweep (+5% – 8.9 million vs. 8.5 million), generating its most-watched May in 3 years – since 2008. In addition, the Net retained 96% of its Adult 18-49 audience (2.4/7 vs. 2.5/8) and generated solid gains among TV’s youngest viewers: Teens 12-17 (+9% – 1.2/5 vs. 1.1/4) and Kids 2-11 (+25% – 1.0/4 vs. 0.8/4). The Net increased its overall audience on 5 of 7 nights during the week in May (Monday +18%, Tuesday +30%, Wednesday +5%, Friday +4% and Saturday +12%).

* Highest-Rated Series in May (Most Current): ABC aired 6 of the Top 15 TV series during May 2011 with Adults 18-49, including the No. 1 comedy and the No. 1 drama: “Modern Family” – No. 4 (No. 1 comedy/No. 1 scripted), “DWTS” – No. 5, “Grey’s Anatomy” – No. 7 (No. 1 drama), “DWTS Results Show” – No. 10, while “Castle” and “Desperate Housewives” tied at No. 14. Producing the ABC unscripted series’ most-watched season ever, “Dancing with the Stars” stood as the No. 3 TV show for the month in Total Viewers, finishing on the heels of both editions of “American Idol.” ABC’s “DWTS Results Show” and “Castle” also placed among the Top 10 most-watched TV shows in May.

* ABC Improves its Local News Lead-in Audience During May: On Monday-Friday during the 10:30 p.m. half-hour, ABC’s May Sweep audience was up year over year (+4% – 8.0 million vs. 7.7 million).

2010-11 TV Season (9/20/10-5/25/11 – Complete)
* ABC’s Surging Series Push the Net Up in Viewers on 4 of 7 Nights this Season: Ranking among the fastest-growing TV shows for the season, a number of ABC’s returning series grew season to season in both viewers and young adults: “DWTS” (+11%/+9%), “Castle” (+9%/+4%), “DWTS Results Show” (+22%/+22%), “The Middle” (+21%/+4%) and “Modern Family” (+24%/+23%). In fact ABC’s “Modern Family” was the fastest-growing TV series on the broadcast nets this season in both Total Viewers and Adults 18-49, while ABC’s “The Middle” was the 2nd-biggest year-over-year gainer among scripted series in Total Viewers. ABC is up in Total Viewers on 4 of 7 nights of the week this season (Monday +4%, Tuesday +11%, Wednesday +8% and Saturday +4%).

* Season’s Top-Rated TV Series: ABC aired 5 of the Top 20 TV shows this season in Adults 18-49. The Net delivered the No. 1 comedy with “Modern Family” and No. 1 drama with “Grey’s.” With “DWTS” and “DWTS Results Show,” the Net claimed 2 of the Top 6 most-watched TV shows overall. In addition, ABC’s “Body of Proof” qualified as TV’s most-watched freshman series this season.

* ABC’s Growing Wednesday Night Comedy Block: ABC’s Wednesday 8:00-10:00 p.m. comedy block was up solidly over last season in Total Viewers (+12%) and Adults 18-49 (+7%). In fact during its second year, ABC’s 2-hour Wednesday comedy block already topped CBS’ longtime-established 2-hour Monday comedy block across a number of key demographics (AD18-34, W18-34, Teens 12-17 and Kids 2-11). In addition, ABC’s Wednesday 2-hour comedy block led NBC’s 8:00-10:00 p.m. Thursday comedy block this season by wide margins (+2.9 million viewers and +15% in Adults 18-49).

* ABC Dominates TV’s Women 18-49 Rankings: The Net delivered 6 of the Top 10 TV shows with Women 18-49, including “DWTS,” “Grey’s,” “Modern Family,” “DWTS Results Show,” “The Bachelor” and “Desperate Housewives.”

* ABC is a Top Draw with Upscale Young Adults: ABC claimed 7 of the Top 20 highest-rated regular TV series this season (the most for any network) among high-income young adults ($100k+ annual income), including the No. 1 scripted series (“Modern Family”) and the No. 1 drama (“Grey’s”).

* ABC is Home to the Top Broadcast Programs for “Family Coviewing”: Led by “Wipeout,” ABC was home to 13 of the Top 20 programs on the major networks this season in Family Coviewing, including each of the Top 5 shows. In addition to broadcasting the No. 1 show overall with “Wipeout,” the Net claimed the No. 1 live-action comedy with “The Middle.” ABC is a strong
No. 2 this season among the major nets in the percentage of its targeted Adult 18-49 audience watching with Teens or Kids: Fox (15%), ABC (14%), NBC (11%) and CBS (10%).

* ABC Series Among Most Popularly Recorded and Played Back: On average during primetime this season, ABC’s numbers grew by double-digit percentages from the originally reported Live + Same Day averages to the finalized Live + 7 Day ratings: Viewers (+10%), AD18-34 (+12%) and AD18-49 (+14%). ABC series are among the most popularly recorded and played back TV shows. ABC’s “Modern Family” and “Grey’s Anatomy” stand as TV’s Top 2 most-played-back shows for the season in Adults 18-49, with each show picking up 1.7 and 1.5 rating points, respectively. With a significant rise in DVR penetration year to year (36% to over 41%), a total of 14 of ABC’s series gained 1.0 million viewers or more from their overnight numbers to their finals. Among Adults 18-49, 12 of ABC’s series registered substantial ratings increases of half-a-rating point or greater.

Source: The Nielsen Company. 2011 May Sweep = National Live + Same Day Program Ratings (4/28-5/25/11), unless stated otherwise. TV Season = National Most Current Program Ratings (9/20/10-5/25/11). Upscale data based on regular non-sports programming (9/20/10-5/22/11). Coviewing data based on all programming (9/20/10-5/22/11). DVR Playback Live + 7 Day based on original telecasts only (9/20/10-5/8/11).




General Disclaimer:

J!-ENT has not received any compensation from the company for this post. J!-ENT has no material connection to the brands, products, or services that are mentioned in this post.

For Product Reviews:

For product reviews, J!-ENT has received one or more of the products or services mentioned above for free by the company which in no way affects our reviews positive or negative. We only recommend products or services we have tested/reviewed and believe will be good for our readers.

For Advertising:

Some of the links in our posts are "affiliate links.” This means if you click on the link and purchase the item, J!-ENT will receive an affiliate commission.

J!-ENT is disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Comments

Bottom